Our Take

4 Pros to PR During a Pandemic

April 19, 2020 Public Relations

In one fell swoop, the COVID-19 pandemic seemingly grabbed a hold of the earth, strung it up by the ankles, and shook it up and down. For the past several months, the world has been at a loss – the…

How to Grow Your Business During COVID-19

March 31, 2020 Public Relations

The COVID-19 pandemic brought unparalleled challenges for companies worldwide. At a time when businesses have their employees working remotely, are functioning with a limited staff, or have had shut their doors indefinitely, it may feel as though the year 2020…

What is Publicity?

January 5, 2020 Public Relations

Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of publicity and find out ways you can receive publicity for yourself.

How Public Relations Works

November 7, 2019 Public Relations

Annie Scranton explains how public relations work on Episode 205 of Unleashed – How to Thrive as an Independent Professional

How to Succeed at Your First PR Internship

July 8, 2019 Public Relations

You’ve been working hard at school for the past several months and now the time has come for you to put those theories you’ve read about to the test. You’ve landed your first internship! Although you pay attention in class and have worked summer jobs before, you may be questioning your abilities.

Why You Should Be Obsessed With What You Do

June 25, 2019 News

An article appeared in the New York Times in mid-January called “Goodbye New York. Andrew Moss is Leaving the Magazine He Has Edited for 15 Years.” In the exclusive interview, Andrew Moss reflects on why he decided to leave New York Magazine after working there for over a decade.

How a PR Pro Navigates the Newsroom to Help Grow Your Business

June 25, 2019 Public Relations

Even with the advent of streaming media for handheld devices, podcasts, Artificial Intelligence, and subscription services, television remains a key content driver. As a former network news producer with eight years’ experience in this rough-and-tumble fast-moving business, let me take you inside a working newsroom and show you how it all comes together, and how an established PR professional can help raise your profile and save your hide when things unexpectedly fall apart.

Honored to be Named a ‘Rising Star’ in PR

June 20, 2019 News

I was honored to be named a 2018 PRNews’ Rising Star for the 30 & under awards at the National Press Club in Washington, D.C., for my successes with Pace PR. Of course, it was tremendously flattering to be nominated by my company, and see the level of investment put forth on behalf of submitting my hard work with campaigns, but this was also a nerve wracking moment for me.

Looking to be a TV Pundit? For Constitutional Attorneys, the Timing Couldn’t be Better

June 10, 2019 News

As Democrats raise the stakes to impeach President Trump, constitutional attorneys are in a prime position to get booked on national TV. Now’s the time to dust off your CV because networks aren’t just reporting today’s news, they’re simultaneously preparing their future coverage.

The Changing Media Landscape

April 29, 2019 News

In a meeting this week, my colleagues and I had a conversation with our client about the changing media landscape. The discussion arose as we spoke with one of their team members in London about the Brexit media saturation the…

What PR Agencies are Looking for in an Intern

April 8, 2019 Public Relations

I recently had the opportunity to interview potential summer interns and it wasn’t long ago that I was an intern. I read through intern applicants’ writing samples, looked over their resumes and spoke with them about their experience as well…

Why Finding a Mentor is Part of Building a Career

April 1, 2019 News

You always hear professionals that have been in their industry for 20+ years, reflect on their early stage mentors. Whether it be someone in your company, an advisor at your college or an inspirational figure in your life, mentors teach…

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