Our Team

Our talented staff is a large part of why Pace is one of the premier boutique agencies in the country.

At Pace, we lead with trust, transparency and opportunity – a reason why we’ve retained our entire staff for years! We have several interns who have started at Pace, now leading departments. Meet the Pace team!

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Executive Leadership Team

Annie Scranton

Founder/CEO

Expertise

  • Business Development
  • Management
  • Strong Broadcast Television Contacts
  • Strategy + Execution

Since Annie started Pace PR as a solopreneur in 2010, the company grew from her studio apartment with one employee (herself!) into a multi-million dollar business focusing on business strategy, development, and public relations with a strong broadcast TV background. Today, 20 employees in multiple office locations handle over 40 clients that span the globe.

Before forming PPR, Annie worked for nearly a decade as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. TV is a specialty of Annie’s, combining her unique understanding of behind-the-scenes television production alongside her unparalleled list of contacts. Pace PR has multiple clients on national and local TV daily, including CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, and many others.

Highlights of client work include working with the successful travel company Away in its first two years of business, assisting with media relations efforts, and landing numerous Tier 1 placements for the brand and its founders. One of her most interesting clients was Jeff Ashton—the prosecutor in the highly-publicized Casey Anthony trial—whom Annie secured multiple sought-after interviews at the end of the trial. She also coordinated with good friend Lisa Sharkey at HarperCollins to land Ashton a book deal for “Imperfect Justice,” which ultimately became a New York Times bestseller and Lifetime movie starring Rob Lowe.

Annie also speaks on PR, women in business, and the importance of personal branding. Along with appearing at events like Hopperx1 New York City, Silicon Slopes, Startup Grind Global Conference, and Women Impact Tech Conference, she teaches a PR Consulting class for graduate students at NYU’s School of Professional Studies.

In addition to landing press for her clients, Annie has experience writing for various outlets, including the Asbury Park Press, Huffington Post, Law360, PR News, and many others. She also started a successful podcast—The PR Pace—where she interviews some of the industry’s biggest players. And she is currently writing a book—”The Guide to Earned Media”—set to be published by Kogan Page in 2023.

Outside of her business, Annie served on the Board of Directors for the New York Smith College Club and the Executive Committee for the Catholic Big Sisters & Big Brothers. She is also a member of the New York Women in Communications, The Step Up Network, Ladies Who Launch, the PR Council, PRSA, PRBI, and Diversity Action and Alliance.

Annie is a Smith College graduate, where she served as the Editor-in-Chief of the weekly newspaper, The Sophian. She also received her Masters in Public Relations from NYU in 2018 and taught Introduction to Media Relations for one year at Hofstra University.

Personally, Annie and her husband, Michael, live in Manhattan, where they’re raising their adorable young daughter Rose. In her free time (which isn’t much), Annie enjoys puzzles, audiobooks, and riding her Peloton.

Lindsay Ferraro Bennett

Partner/Senior Vice President, Lifestyle

Expertise

  • Lifestyle PR
  • Thought Leadership
  • Strategy Development
  • Media Relations
  • Brand + Message Development
  • Management

Lindsay is a public relations executive bringing more than 15 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness and publishing industries to Pace Public Relations.

Her experience as a corporate communications professional at international media companies including American Express Publishing and Bauer Media Group has enabled her to build a trusted reputation within the media industry and a high-level network of editor-in-chiefs, senior level journalists and influential members of the media. Working at various agencies to lead PR campaigns for major brands such as Buick, Away and Hint as well as small enterprises such as Saffron Road, HEX Performance, No Cow and Lagree Fitness has helped her to develop a deep understanding of the media and 360-storytelling approach that is effective across a diverse portfolio of clients.

At Pace PR, she works with all teams to develop thoughtful media strategies and effective positioning for founders and executives, personalities and companies through high-value feature pieces and consistent placements.

A graduate of the University of Maryland, Smith School of Business (and a former collegiate cheerleader!) Lindsay is a mom of two toddlers and needless to say, she is a multi-tasker extraordinaire with a passion for PR.

Rose Levy

Partner/ Senior Vice President, Business

Expertise

  • Thought Leadership
  • Strategy Development
  • Media Relations
  • Brand + Message Development
  • Management

Rose has vast experience leading public relations programs for a diverse range of established companies and fast-growing startups across myriad industries and has generated significant exposure for brands across a broad range of influential media.

As SVP at Pace Public Relations, Rose oversees the media relations programs for the entire agency’s roster of clients, assembling the best account team for every client, hiring talent and fostering staff growth all while securing high-level opportunities and developing new ways to enhance client profiles through the media. From strategic counsel and planning to execution, she advises clients on public relations, brand development, company vision, thought leadership and issues management. Internally, Rose is responsible for enhancing strategic processes agency-wide and guides many projects, from top-level initiatives to new-business pitches, across all sectors at PPR. Rose is passionate about people and takes an active role in supporting the growth of agency talent. She loves building first-rate teams that deliver the highest quality and quantity of work and have fun doing it.

Prior to joining PPR, Rose served as Director of Corporate Communications at Refinery29, where she managed the digital media company’s corporate communications and media engagement strategies. Earlier in her career, Rose spent nearly a decade building strategic PR campaigns and product launches for various consumer technology companies, startups, nonprofits, and influential media companies. Rose graduated from The George Washington University with a double major in English and Spanish and currently lives in Brooklyn with her husband and daughter.

 

The Team

Kara Delos Reyes

Senior Director

Kara Delos Reyes is a Senior Account Manager at PPR, where she manages several accounts on the Lifestyle team. Kara has 13 years of experience in public relations, communications, and media relations, working with a wide range of clients in nonprofit, fashion, lifestyle, beauty, healthcare, and the arts. She strives to provide her clients with innovative ideas, strategic branding, profitable promotions, and event execution. With a degree in journalism, Kara prides herself on creative writing that is engaging and relevant, and keeps her clients top of mind within the media. Major campaigns she’s lent her expertise to include: Flash Pack, The Collective Child, Frank And Oak, RealSelf, Arts Brookfield, SKINDINAVIA, PETA, Deux Lux, Aviation American Gin, Budget Travel Magazine, amfAR, Onassis Clothing, Museum of Sex, and Susan G. Komen, just to name a few.

Jill O’Neill

Director

Jill comes to Pace PR with over 13 years of experience in the media relations space. She has partnered with a diverse roster of clients spanning the sectors of business, technology, healthcare, non-profit, and the arts. Jill leverages her corporate communications acumen and knowledge of the current media landscape to meet and exceed the goals of clients in the business practice. She has extensive agency experience working with global brands, and has led in-house communications and rebranding strategies for successful startups and non-profit organizations.

Natalie Medved

Head of Broadcast

An award-winning public relations professional, Natalie is the lead executive on the Broadcast team at PPR. She started at PPR as an intern in 2016 and has focused on broadcast outreach for clients since day one, building her specialty and network of contacts along the way. Currently, Natalie manages the day-to-day pitching to cable broadcast networks and news radio stations for clients in the areas of politics, business, law, and healthcare. A recipient of 2018’s PRNews Rising PR Star award for her work in propelling clients’ presence in the media, Natalie books multiple clients on national + local TV every single day, including MSNBC Morning Joe, Fox News, Fox & Friends, ABC Good Morning America, NBC Nightly News, among many others. In addition to broadcast, Natalie has had success in securing placements in publications such as Business Insider, Newsday, Reuters, Shape, and more.

Natalie is an alumna of Pennsylvania State University where she received a Bachelor’s Degree in Public Relations and worked as a producer at local radio stations The B 94.5 FM, WOWY 97.1 FM, and Eagle 98.7 FM.

Caroline Kropke

Senior Account Manager

Caroline Kropke is an Account Manager at Pace Public Relations, focusing on clients in the business, finance, and technology industries. Caroline’s prior work expertise lies in overseeing clients in the enterprise technology, law enforcement technology and cybersecurity industries. She also previously served on various corporate communications teams, where she worked with a range of clients including Experian Marketing Services, TradeZero and Madison International Realty. She began her career at Pace Public Relations with a focus on media relations. Caroline is a graduate of Tulane University, where she received a Bachelor of Arts in English and minored in Economics and Art History.

Kate Laursen

Account Manager

Kate Laursen joins Pace PR with nearly a decade of communications experience spanning private companies and non-profit organizations. She began her career in the ever-evolving renewable energy sector implementing and eventually leading public relations strategies and content marketing for multiple companies, where she successfully used PR to sway legal and regulatory rulings in favor of the industry and drove consumer demand.

During this time, she also served as a board member for Women In Sustainable Energy (WISE), a non-profit group which supported women in the sector through networking, professional learning opportunities, and mentorship. From 2017 to 2019, Kate fulfilled a lifelong dream and served in the Peace Corps in Sierra Leone, West Africa. When her Peace Corps service ended, her time in Sierra Leone did not, and Kate stayed in the country and worked for a non-governmental organization.

Using her strategic, visionary, and creative skills, Kate launched a communications department for the organization, trained and managed a team, led a strategic rebrand, and collaborated with industry partners to further the organization’s mission and reach. Kate is thrilled to bring her range of experiences and expertise to further her clients’ PR goals.

Kristin Lunt

Senior Account Executive

Kristin joined the PPR team in September 2020 and assists on accounts in the lifestyle, business, sustainability and media spaces, including Inc. & Fast Company, Hammerhead, Earth’s Ally and more. Kristin continues to build strong media relationships with top-tier mainstream and trade outlets, and has secured recent placements in such outlets as Forbes, Reuters, Inside Edition, and New York Magazine. She has extensive PR agency experience, and has worked in a myriad of industries, including travel and hospitality, food and restaurant, entertainment, technology, CPG and healthcare, which now allows her to work cross-functionally on all of Pace’s client industries. Prior to joining PPR, Kristin worked on a diverse and well-known range of clients, including Ben & Jerry’s, HBO, SiriusXM, RSA Conference, Marriott Moxy Hotels, and more. She is a graduate of Boston University where she received a B.S. in Communication with a concentration in PR.

Emma Kemp

Senior Account Executive

Emma Kemp is an Assistant Account Executive at PPR, assisting on accounts in the lifestyle, creative, business, political and tech spaces. She’s happiest when formulating new ideas – discussing, challenging, understanding, re-assessing – and is thrilled to be a part of the dynamic, savvy, talented team at PPR, where she joined in October 2021.

Prior to PPR, Emma graduated from Smith College with a degree in English literature, Spanish language, and journalism. She has a strong journalism background with bylines in national magazines, daily newspapers, and online news sites. Emma edited the national literary journal The Massachusetts Review, several academic anthologies, and started and headed the arts and culture magazine Emulate at Smith College (which has carried on since she graduated in 2020). She’s a strong communicator in two languages: English and Spanish. Like President Annie Scranton, Emma worked at the Smith College newspaper The Sophian: She headed the arts and news sections.

Originally from Maine, Emma lives in Manhattan where she enjoys runs in Central Park, Sunday farmer’s market hauls, and long backpacking trips (the Argentine Andes are the next place on her travel list!).

Addisyn Bryant

Senior Account Executive

Addisyn joined the PPR team in June of 2021 and assists on accounts in the lifestyle, creative, healthcare, and business spaces, including Moral Code, Saffron Road, CourMed, and more. Prior to beginning full-time, Addisyn interned at Pace for over a year, strengthening her passion for PR and learning the ins and outs of the industry, and assisting with projects across all of PPR’s clients’ industries. In this time and since beginning as an Assistant Account Executive, Addisyn has secured placements in outlets such as MSNBC, Insider, Fox 5 New York, and more. She is an honors graduate of New York University where she received a Bachelor’s degree in Media, Culture, and Communication with a Minor in the Business of Entertainment, Media, and Technology.

Isabella Silber

Account Executive

Isabella, Assistant Account Executive, works across Pace Public Relation’s strategic media relations team, supporting lifestyle experts and consumer brand accounts. A recent graduate, Isabella comes to Pace with a degree in strategic communications and a minor in Journalism from University of Colorado Boulder. There, she was the only student to work for the University’s strategic media relations team as a Media Relations Associate. While in this position, Isabella assisted on PR efforts for the entire University, and published stories on the University website about research and current events.

She has a passion for writing and relationship building and lives in New York City where she enjoys keeping up with the most recent fashion trends, long runs and challenging herself to the New York Times daily crossword puzzle.

Daria Richman Price

Account Executive

Daria Richman Price joined Pace Public Relations as an Assistant Account Executive in September 2022. She assists with business accounts including Fast Company + Inc., Parcl, and Procore. Prior to Pace, she interned with Weber Shandwick’s Strategy Team and the NYC Mayor’s Office of Climate Resiliency, assisting with a NYC climate adaptation plan for the 21st century.

Her passions include strategy, PR, and communications. She is a graduate of Smith College where she studied anthropology and Chinese language and culture.

Chloe Colmeneras

Assistant Account Executive

Chloe Colmenares began her full-time career at Pace Public Relations in March 2023, after interning with the company in August 2022. In her current role, she assists in all verticals on accounts such as The Forward Party, Elevate Capital, Trivium Packaging, and more, and coordinates Pace’s social media accounts. Prior to working at Pace, she interned at Premiere Creative, a digital marketing agency in Millburn, NJ, where she assisted with blog writing and social media content for clients.

Samantha Perriello

Media Relations Strategist

Samantha Perriello is a media relations expert who’s cultivated an extensive background in consumer lifestyle, fitness, health and wellness, beauty and entertainment public relations.

From her time spent at leading national and global agencies in New York and Los Angeles, to consulting as an independent freelancer, she has provided public relations services to prominent global and national brands, personalities, and events including: Lagree Fitness and Sebastien Lagree, Kirschen Katz (celebrity yoga instructor), Flywheel Sports, Club Pilates, The IV DOC, Lagree DC, Shazam, MTV/VH1, Frederic Fekkai, Objective Wellness, Jouviance, Mercedes-Benz New York Fashion Week, Heidi Klum’s Annual Halloween Party, and the U.S. launch of Accessorize retailers. In recent years her focus has been working with celebrity fitness trainers to promote their methods and equipment, as well as working with nutrition and beauty wellness supplements.

Anna Walsh

Media Relations Strategist

Anna’s 17 years of experience in public relations began as an in-house book publicist at Random House where she worked with major authors. Currently, as Account Director at PPR, Anna leads the books division, in addition to working with clients across a host of verticals including: politics, health & wellness, insurance, startups, nonprofits, professional services, cannabis, healthcare, education, travel, and social enterprises.

Anna is responsible for the ongoing management and development of a range of tactics for clients using traditional, broadcast and social strategies, including media relations, brand and message development, surveys, and special events. With a specialty in placing opinion pieces in tier-1 publications, Anna advises on op-ed strategies for all of PPR’s clients. She has secured recent major features in Forbes, The Hill, Business Insider, Fortune, Reuters, CBS Saturday Morning, USA Today, CNET, and many more. A graduate from Hamilton College, Anna currently lives in New Jersey with her husband and two young boys.

Andy Hoffman

Media Relations Strategist

Andrew Hoffman is an Emmy Award winning television executive with more than 30 years’ experience in cable and broadcast news. During his career, Andy helped create and launch three cable networks in three diverse content areas: Fox Business Network, Court TV and Sports News Network. In his most recent position, Andy oversaw the creation of all live content for Yahoo Finance where he led a team of 50+ people producing 8 hours of daily live financial programming.

Previously, Andy held leadership roles at Good Morning America and CNBC. He was the control room producer during some of the biggest news events of that period, including the 9/11 terrorist attacks, the 2004 Indonesian earthquake and tsunami and Hurricane Katrina in 2005.

His early career was spent at startups Sports News Network and Court TV, where he produced thousands of hours of live courtroom drama, including the high profile murder trials of the Menendez Brothers and O.J. Simpson.

Andy is a graduate of the University of Rochester and has a Masters Degree from the Newhouse School of Public Communications at Syracuse University.

Marissa Pressey

Affiliate PR Manager

Marissa Pressey is the Affiliate PR Specialist at Pace Public Relations and helps lifestyle brands boost their brand exposure, credibility and revenue through earned media and affiliate marketing. With over a decade in media relations, Marissa brings a creative and strategic perspective to PR campaigns. As a former Emmy-nominated broadcast meteorologist and news reporter, Marissa’s extensive background has helped her land placements across many national print, digital and TV platforms from Today Show, GMA, Kelly Clarkson, Oprah Daily, Bustle, Allure, Cosmo, Good Housekeeping, Country Living, TheSkimm, KTLA and more. In her spare time, she loves to travel, cook, and go for walks on the beach. She currently lives in Southern California with her husband and two daughters.

Laura Amy

SEO Strategist

Laura Amy became Pace PR’s SEO Strategist & Consultant in August 2019. She specializes in strategic on-page SEO implementation, optimization and content creation. In January 2020, she launched her company, Hello SEO, through which she has provided data-driven strategies to small companies, entrepreneurs and individuals seeking to improve their online presence across search engines. She has a proven track record of improving her clients’ bottom line by driving organic traffic, boosting keyword rankings, generating leads and increasing their ROI.

Laura is proficient with several website backends, including WordPress, Squarespace, WIX, DealerOn, DealerInspire and Shopify. In addition to large e-commerce and automotive sites, Laura has provided SEO services for small to medium-sized websites across a vast array of fields and industries, including technology, health and wellness, education, fitness and travel.

Operations

Ashlee Nunez

Office Manager

Ashlee is an experienced Office Manager with a demonstrated history of success in overseeing office operations. With over 10 years of experience, Ashlee has worked for large corporations and small start-ups. Her expertise is optimizing productivity and fostering a positive work environment.

Roni Gross

Fractional CFO

Roni is the Founder of RJG Advisory, a full-service CFO/COO consulting firm focused on helping small to medium sized companies to build and expand the infrastructure and processes to enable successful and scalable growth. The firm offers expertise in all aspects of financial planning & analysis, operations and strategy. We operate as an extension of your team and bring a growth-oriented mindset to finance and operations – enabling smarter insights and better business decisions.

Roni was the CFO & COO of Bevel PR, a communications firm with explosive growth focused on fintech, VC, PE clients. Prior to that, Roni was the Co-founder and Chief Operating Officer for 10 years at Hiltzik Strategies, where he oversaw all operating and financial responsibilities. Previously, Roni served in a similar capacity as CFO and Head of Operations for Freud Communications’ New York and Los Angeles offices, which he helped build from the ground up. Earlier, he worked at Swiss Re in the Alternative Risk Finance group, and spent several years in the Investment Banking Division at JP Morgan Chase. Roni began his career as an actuary at American International Group.

Roni holds an M.B.A. from Stanford University’s Graduate School of Business, and graduated Phi Beta Kappa and Summa Cum Laude from Queens College with a B.A. in Mathematics. He currently resides in Brooklyn with his wife and three children, and serves on the Board of Trustees for Luria Academy.