4. They Know How and When to Pitch
Let’s face it, pitching a new story during a pandemic is a tricky road to navigate. Businesses are slowly starting to reopen, while others have closed their doors indefinitely. Many are scared or are dealing with the loss of a loved one, their livelihood or even their own health. This is a time where sensitivity is key, and it’s imperative that your message is both timely and appropriate. A publicist knows how and when to pitch your brand. Indeed, your PR firm would know what your audience wants to hear right now, what questions are being asked regarding your industry, and what media outlets are most in line with your brand and message.
Amid all the chaos and uncertainty during COVID-19, it’s become abundantly clear that the brands and companies who have fared best are ones that are trusted, honest, forward-thinking and well-established. Which is why having a strong, proficient PR team behind your business during this time is crucial.
Annie Scranton and her team of PR gurus have several years of experience in public relations, media relations, project management and business communications. Right now, Pace Public Relations is offering free PR consulting advice to any small business owner, company or brand that may be struggling to navigate these uncharted waters.
If you’re interested in scheduling a consult, or you would like to discuss receiving PR services for your brand, reach out to us online or give us a call at 212-254-4730. We look forward to speaking with you!