Our Take

What 10 Years of Booking TV Guests Taught Me About Why Your Pitch Gets Deleted

May 9, 2026 Media PitchingMedia RelationsPublic Relations

By Annie Pace Scranton I spent 10 years booking guests for major TV outlets, and during that time, I developed a pretty quick reflex. I could tell within a few seconds whether a pitch was going anywhere, and most of…

How to Overcome Common TV Interview Mistakes and Impress Executives

May 9, 2026 Media TrainingPublic Relations

While TV interviews can elevate an executive’s visibility and credibility faster than any other form of media, they can also reveal communication gaps instantly. Most missteps stem, not from lack of intelligence, but from rushing through preparation or misunderstanding the…

The Five Things To Look for When Hiring a NYC PR Agency

April 27, 2026 Public Relations

Finding the right PR agency in New York City can define how successfully your brand connects with the market — and the media. The city hosts some of the most competitive and creative firms in the world, from large national…

How Top PR Firms Secure TV Interviews During Major News Moments: Lessons from Artemis II

April 7, 2026 NewsPublic Relations

When Artemis II captured global attention, it wasn’t just a milestone for space exploration — it was a masterclass in how high-stakes media environments operate. For PR professionals, it offered a rare, real-time look at what it takes to secure…

What is Media Relations? Definition, Strategy & Examples (2026 Guide)

March 19, 2026 Public Relations

Media relations is the practice of managing communication between an organization and the media. This extends beyond traditional journalists to include creators, newsletter writers, podcasters, and digital-first publications. It is both an art and a science that falls under the…

Does PR Impact SEO and AI Search?

March 17, 2026 Public Relations

SEO used to feel more controllable. You built out your website, figured out which keywords mattered, earned some links, and tracked your rankings. It was technical, sometimes tedious, but the levers were relatively clear. That world still exists, but it’s…

In-House PR vs. Hiring an Agency: Which Is Better?

March 12, 2026 Public Relations

If you’ve ever tried to land press coverage, manage a brand hiccup, or simply figure out why no one seems to be writing about your company, you already know: PR is harder than it looks. At some point, most growing…

How Long Does It Take to See Results from Public Relations?

March 2, 2026 Public Relations

It’s probably the first question every new client asks us. Sometimes it comes up in the sales conversation, sometimes after the contracts are signed and the kick-off call is done. But, it always comes up. When are we going to…

Corporate PR: Why It Matters for Modern Brands & What a Winning Strategy Looks Like

February 23, 2026 IndustriesPublic Relations

Corporate PR (public relations) is the strategic management of a company’s reputation, stakeholder relationships and public narrative. Unlike product-focused PR campaigns, corporate PR shapes how investors, employees, regulators, media and the broader public perceive the organization itself. A strong product…

7 Proven Strategies for Perfect TV Interviews in PR

February 18, 2026 Public Relations

Television is different. You can’t edit your answer. You can’t rephrase a sentence after you hear how it sounded. And you definitely can’t ask for “one more take.” That’s why TV interviews remain one of the highest-stakes moments in public…

What Type of PR Is Best for Authors? (A Practical Guide in 2026)

February 4, 2026 IndustriesPublic Relations

If you’re an author trying to promote a book, you’ve probably asked: “What type of PR do I actually need?” And more importantly: “What kind of PR will help my book succeed?” The truth is, book publicity isn’t one single…

Do I Need a PR Agency? 5 Signs It’s the Right Move

January 30, 2026 Public Relations

If you’re Googling “do I really need a PR agency,” chances are you didn’t wake up planning to research public relations. This is usually a question business owners land on when something feels like it needs to change. Maybe the…

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