Our Take

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Public Relations vs. Media Relations: What’s the Difference (and Why it Matters)

If you’re familiar with the communications field, then the chances are that you’ve heard the terms public relations and media relations at one point or another. Often times, these terms are used interchangeably. But are they one and the same? The answer is no. While they are certainly similar, and each have value in any communications industry, the truth is that there are key differences between public relations and media relations.

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The PR Industry is Changing: What Boutique Agency Owners Need to Know in 2026

It’s been coming for years now, but 2026 is truly going to be the year of change within the PR industry.  After spending nearly a decade as a TV news producer and print journalist, and 15+ years running Pace PR,…

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AI Will Reshape Public Relations But The Human Connection Will Define It

The profession’s future belongs to those who leverage technology for the public without losing sight of the importance of relationships. By Annie Pace Scranton When I launched my PR agency 15 years ago, “disruption” over the years meant a new…

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8 Benefits & Advantages of Public Relations in 2023

Public relations has long been a mainstay of communications and marketing. While Sex & The City’s Samantha Jones showcases the PR industry in a glamorous and high-powered setting, the important and role of PR goes much deeper than that. The…

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Marketing vs. PR: What Are the Differences & Similarities?

In today’s highly competitive business landscape, effective communication and promotion are crucial for the success of any organization. Two key disciplines that play a significant role in shaping public perception and generating brand awareness are marketing and public relations. While…

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Navigating the Trump Indictment News Cycle: How Pace Public Relations Can Help You Become a Pundit

The recent indictment of former President Donald Trump has unleashed a media frenzy of epic proportions, triggering what is sure to be a volatile and protracted news cycle. As the world watches this captivating saga unfolds, the need for political…

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Why We LOVE The PR Industry

In honor of Valentine’s Day, we shared with Agility PR what we love about PR. Check it out here!

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How Can You Measure the Success of Your PR Strategy?

We often emphasize just how important a PR strategy is to your bottom line, but what about measuring its success? Are there really ways to quantify just how well your PR campaign is performing and its overall level of effectiveness…

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Publicity Stunts: What Are They?

A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz…

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The Role of Public Relations in Marketing & Company Branding

In the world of business, branding is everything. Your brand is what sets you apart from your competition and determines how customers perceive your company. So, how does public relations fit into the equation? PR can be a powerful tool…

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media relations

What is Media Relations? [Definition, Benefits & Complete Guide for 2022]

Media relations is the practice of managing communication between an organization and the media. It is both an art and a science that falls under the umbrella of public relations. What is the goal of media relations? The goal of…

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How Non-Profit PR Differs from For-Profit Clients

It’s easy for people to lump the field of public relations into a singular idea. The notion about a PR agency is that they just get good press for their clients (and step in when something goes awry). But there are so many more layers to what we do, and when it comes to working with non-profits, the work gets even more exciting and nuanced than for-profit clients.

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