Our Take

In-House PR vs. Hiring an Agency: Which Is Better?

March 12, 2026 Public Relations

If you’ve ever tried to land press coverage, manage a brand hiccup, or simply figure out why no one seems to be writing about your company, you already know: PR is harder than it looks. At some point, most growing…

How Long Does It Take to See Results from Public Relations?

March 2, 2026 Public Relations

It’s probably the first question every new client asks us. Sometimes it comes up in the sales conversation, sometimes after the contracts are signed and the kick-off call is done. But, it always comes up. When are we going to…

Corporate PR: Why It Matters for Modern Brands & What a Winning Strategy Looks Like

February 23, 2026 IndustriesPublic Relations

Corporate PR (public relations) is the strategic management of a company’s reputation, stakeholder relationships and public narrative. Unlike product-focused PR campaigns, corporate PR shapes how investors, employees, regulators, media and the broader public perceive the organization itself. A strong product…

7 Proven Strategies for Perfect TV Interviews in PR

February 18, 2026 Public Relations

Television is different. You can’t edit your answer. You can’t rephrase a sentence after you hear how it sounded. And you definitely can’t ask for “one more take.” That’s why TV interviews remain one of the highest-stakes moments in public…

What Type of PR Is Best for Authors? (A Practical Guide in 2026)

February 4, 2026 IndustriesPublic Relations

If you’re an author trying to promote a book, you’ve probably asked: “What type of PR do I actually need?” And more importantly: “What kind of PR will help my book succeed?” The truth is, book publicity isn’t one single…

Do I Need a PR Agency? 5 Signs It’s the Right Move

January 30, 2026 Public Relations

If you’re Googling “do I really need a PR agency,” chances are you didn’t wake up planning to research public relations. This is usually a question business owners land on when something feels like it needs to change. Maybe the…

What Is Earned Media — And Why It’s More Powerful Than Advertising

January 25, 2026 Media RelationsPublic Relations

Earned media is one of those terms everyone in communications uses, but very few people stop to define. I’ve met plenty of founders and internal marketing leads who are suddenly “doing PR” with no training, no roadmap, and a vague…

Public Relations vs. Media Relations: What’s the Difference (and Why it Matters)

January 16, 2026 Media RelationsPublic Relations

If you’re familiar with the communications field, then the chances are that you’ve heard the terms public relations and media relations at one point or another. Often times, these terms are used interchangeably. But are they one and the same? The answer is no. While they are certainly similar, and each have value in any communications industry, the truth is that there are key differences between public relations and media relations.

The PR Industry is Changing: What Boutique Agency Owners Need to Know in 2026

January 9, 2026 Public Relations

It’s been coming for years now, but 2026 is truly going to be the year of change within the PR industry. After spending nearly a decade as a TV news producer and print journalist, and 15+ years running Pace PR,…

AI Will Reshape Public Relations But The Human Connection Will Define It

November 7, 2025 Public Relations

The profession’s future belongs to those who leverage technology for the public without losing sight of the importance of relationships. By Annie Pace Scranton When I launched my PR agency 15 years ago, “disruption” over the years meant a new…

8 Benefits & Advantages of Public Relations in 2023

June 20, 2023 Public Relations

Public relations has long been a mainstay of communications and marketing. While Sex & The City’s Samantha Jones showcases the PR industry in a glamorous and high-powered setting, the important and role of PR goes much deeper than that. The…

Marketing vs. PR: What Are the Differences & Similarities?

May 15, 2023 Public Relations

In today’s highly competitive business landscape, effective communication and promotion are crucial for the success of any organization. Two key disciplines that play a significant role in shaping public perception and generating brand awareness are marketing and public relations. While…

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