Our Take

Why Branding is Important for Small Businesses

November 21, 2021 Public Relations

You’ve probably heard the term “your brand” a lot, and there’s a good reason for that. The simple fact of the matter is that if you have a small business, it is imperative that you find your brand. But this raises some questions. What is it important to brand your business? What are the benefits?

What is a Press Release?

September 15, 2021 Public Relations

A press release is a concise but compelling news story that is used to announce a new company, service, or product. Since press releases are easy to distribute across digital marketing platforms and to major news outlets, it’s a popular way for PR professionals to reach a vast number of people in a short period of time.

Public Relations vs. Advertising: What’s the Difference & Which is Most Effective?

July 12, 2021 Public Relations

For many people, when they hear about marketing or promotion, the first thing that comes to mind is advertising. It’s not surprising since advertising is probably the most visible form of marketing, with TV commercials, billboards, and radio ads being…

A Day in the Life of a Pace PR Intern

June 2, 2021 Public Relations

Just two short months later, it was my first day at Pace Public Relations. The first day was a whirlwind of meeting everyone and getting the lay of the land, but even so, I was so ready to begin. By the end of my first day, I had gone to my first company meeting, wrote a pitch, created a media list, and met everyone on the team.

How Do PR and SEO Work Together?

April 2, 2021 Public Relations

Once upon a time, SEO and PR were two vastly different aspects of marketing that functioned entirely separate of one another. Over time, as search engine algorithms changed and common goals became more plainly visible, PR professionals and SEO strategists alike began to see positive results when collaborating on their efforts.

Empowering Women: Our Female Led PR Firm

March 19, 2021 Public Relations

With March being Women’s History Month, and since yesterday was International Women’s Day, we wanted to put the spotlight on our very own Pace PR ladies. Our team of dynamic, strong, sophisticated PR gurus are ALL WOMEN. While that did…

Coronavirus & Public Relations – How Can PR Help?

April 19, 2020 Public Relations

Coronavirus (COVID-19) has taken the world by storm and cases have by now emerged in our own backyards – from the West Coast to New York, Washington D.C. and across the nation. Closings, cancellations, self-isolation, and remote work have become…

What is Publicity?

January 5, 2020 Public Relations

Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of publicity and find out ways you can receive publicity for yourself.

How Public Relations Works

November 7, 2019 Public Relations

Annie Scranton explains how public relations work on Episode 205 of Unleashed – How to Thrive as an Independent Professional

What is PR and Why is Public Relations Important?

January 30, 2019 Public Relations

Samantha from Sex in the City is still one of the most iconic public relations professionals on network television; an iconic character that is also fictional. Her profession seemed to exude glamour and excitement. Samantha never failed to mention the lavish parties she attended on Tuesday nights and certainty didn’t miss an opportunity to network with the most attractive men at the bar.

‹ Previous