Our Take

Leading with Empathy is the Best Way to Avoid a PR Crisis

January 10, 2021 Public Relations

You’ve heard by now how Better.com CEO Vishal Garg laid off 900 employees over Zoom this week, right before the holidays. The backlash was swift and fierce from the staff, stakeholders, and the public at large — rightfully so, with the media piling on. And it all came down to one element: Garg lacked empathy.

Public Relations vs. Media Relations

December 23, 2020 Public Relations

If you’re familiar with the communications field, then the chances are that you’ve heard the terms public relations and media relations at one point or another. Often times, these terms are used interchangeably. But are they one and the same? The answer is no. While they are certainly similar, and each have value in any communications industry, the truth is that there are key differences between public relations and media relations.

Coronavirus & Public Relations – How Can PR Help?

April 19, 2020 Public Relations

Coronavirus (COVID-19) has taken the world by storm and cases have by now emerged in our own backyards – from the West Coast to New York, Washington D.C. and across the nation. Closings, cancellations, self-isolation, and remote work have become…

Pitching the Media During Coronavirus

April 19, 2020 Public Relations

Pitching the media can be many things. It’s fun. It can get your creative juices flowing. It can also be really frustrating! Now add a global pandemic on top of it and just like everything else in our lives right…

4 Pros to PR During a Pandemic

April 19, 2020 Public Relations

In one fell swoop, the COVID-19 pandemic seemingly grabbed a hold of the earth, strung it up by the ankles, and shook it up and down. For the past several months, the world has been at a loss – the…

How to Grow Your Business During COVID-19

March 31, 2020 Public Relations

The COVID-19 pandemic brought unparalleled challenges for companies worldwide. At a time when businesses have their employees working remotely, are functioning with a limited staff, or have had shut their doors indefinitely, it may feel as though the year 2020…

What is Publicity?

January 5, 2020 Public Relations

Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of publicity and find out ways you can receive publicity for yourself.

How Public Relations Works

November 7, 2019 Public Relations

Annie Scranton explains how public relations work on Episode 205 of Unleashed – How to Thrive as an Independent Professional

How to Succeed at Your First PR Internship

July 8, 2019 Public Relations

You’ve been working hard at school for the past several months and now the time has come for you to put those theories you’ve read about to the test. You’ve landed your first internship! Although you pay attention in class and have worked summer jobs before, you may be questioning your abilities.

How a PR Pro Navigates the Newsroom to Help Grow Your Business

June 25, 2019 Public Relations

Even with the advent of streaming media for handheld devices, podcasts, Artificial Intelligence, and subscription services, television remains a key content driver. As a former network news producer with eight years’ experience in this rough-and-tumble fast-moving business, let me take you inside a working newsroom and show you how it all comes together, and how an established PR professional can help raise your profile and save your hide when things unexpectedly fall apart.

What PR Agencies are Looking for in an Intern

April 8, 2019 Public Relations

I recently had the opportunity to interview potential summer interns and it wasn’t long ago that I was an intern. I read through intern applicants’ writing samples, looked over their resumes and spoke with them about their experience as well…

How to Be a PR Pro Without the Years of Experience

February 27, 2019 Public Relations

Starting your career is one part excitement and one part nerve-wracking. When combined, you go through your day like a stress-filled firecracker who’s ready to take on the world although you have no idea how! To be a Pro in…

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Our Take

Leading with Empathy is the Best Way to Avoid a PR Crisis

Public Relations vs. Media Relations

Coronavirus & Public Relations – How Can PR Help?

Pitching the Media During Coronavirus

4 Pros to PR During a Pandemic

How to Grow Your Business During COVID-19

What is Publicity?

How Public Relations Works

How to Succeed at Your First PR Internship

How a PR Pro Navigates the Newsroom to Help Grow Your Business

What PR Agencies are Looking for in an Intern

How to Be a PR Pro Without the Years of Experience

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