Our Take

How Can You Measure the Success of Your PR Strategy?

February 3, 2023 Public Relations

We often emphasize just how important a PR strategy is to your bottom line, but what about measuring its success? Are there really ways to quantify just how well your PR campaign is performing and its overall level of effectiveness…

Publicity Stunts: What Are They?

January 9, 2023 Public Relations

A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz…

How Non-Profit PR Differs from For-Profit Clients

June 17, 2022 Public Relations

It’s easy for people to lump the field of public relations into a singular idea. The notion about a PR agency is that they just get good press for their clients (and step in when something goes awry). But there are so many more layers to what we do, and when it comes to working with non-profits, the work gets even more exciting and nuanced than for-profit clients.

The Future of Media Relations is Through Thought Leadership

June 16, 2022 Public Relations

As a publicist, I often get asked the question, “What is public relations?” I explain that PR can mean many different things to many different people and entities. The brand of PR I practice is commonly referred to as media relations — the act of pitching a client to a journalist and then securing a placement in the media.

What is Thought Leadership & How is It Connected to Public Relations?

April 5, 2022 Public Relations

The term “thought leadership” has become a sort of buzzword, but what does it actually mean? Thought leadership is defined as an individual or organization that is recognized as an authority in a specialized field and is able to shape public opinion.

Why Branding is Important for Small Businesses

November 21, 2021 Public Relations

You’ve probably heard the term “your brand” a lot, and there’s a good reason for that. The simple fact of the matter is that if you have a small business, it is imperative that you find your brand. But this raises some questions. What is it important to brand your business? What are the benefits?

What is a Press Release?

September 15, 2021 Public Relations

A press release is a concise but compelling news story that is used to announce a new company, service, or product. Since press releases are easy to distribute across digital marketing platforms and to major news outlets, it’s a popular way for PR professionals to reach a vast number of people in a short period of time.

A Day in the Life of a Pace PR Intern

June 2, 2021 Public Relations

Just two short months later, it was my first day at Pace Public Relations. The first day was a whirlwind of meeting everyone and getting the lay of the land, but even so, I was so ready to begin. By the end of my first day, I had gone to my first company meeting, wrote a pitch, created a media list, and met everyone on the team.

How Do PR and SEO Work Together?

April 2, 2021 Public Relations

Once upon a time, SEO and PR were two vastly different aspects of marketing that functioned entirely separate of one another. Over time, as search engine algorithms changed and common goals became more plainly visible, PR professionals and SEO strategists alike began to see positive results when collaborating on their efforts.

Empowering Women: Our Female Led PR Firm

March 19, 2021 Public Relations

With March being Women’s History Month, and since yesterday was International Women’s Day, we wanted to put the spotlight on our very own Pace PR ladies. Our team of dynamic, strong, sophisticated PR gurus are ALL WOMEN. While that did…

Coronavirus & Public Relations – How Can PR Help?

April 19, 2020 Public Relations

Coronavirus (COVID-19) has taken the world by storm and cases have by now emerged in our own backyards – from the West Coast to New York, Washington D.C. and across the nation. Closings, cancellations, self-isolation, and remote work have become…

How Public Relations Works

November 7, 2019 Public Relations

Annie Scranton explains how public relations work on Episode 205 of Unleashed – How to Thrive as an Independent Professional

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