Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of PR and publicity and find out ways you can receive publicity for yourself.
The Advantage of Publicity
One of the biggest advantages of publicity is that it can massively improve your brand awareness. Branding your business takes time, but through consistent publicity where you’re getting your name into the media, there’s more of a chance for viewers, readers and consumers to recognize your brand, and then choose you over your competitors.
In addition to raising brand awareness, publicity will also help you to increase your visibility and credibility as it allows you to spread your message to a large audience. When an individual receives publicity – whether through TV, radio, print or web – they are given an opportunity to connect with hundreds of viewers, readers and listeners, as well as potential customers.
How to Get Publicity
While it’s certainly possible to achieve publicity for yourself, such as through publicity stunts or other tactics, the outcomes are usually sporadic and spontaneous. A primary way to achieve positive publicity is through the help of a publicist. A top-notch PR firm can pitch your company and message to media outlets directly. They can also ensure that you’re reaching the right audiences, and that your story is being told in an alluring manner that will capture the attention of both the reporter and the viewer.
Since producers, editors and reporters receive hundreds of pitches daily, it’s incredibly competitive and can be difficult to set yourself apart from the crowd. Pace PR’s Founder & President, Annie Scranton, was a producer prior to becoming a publicist and she recalls that she would not even open emails from someone she didn’t know because of the sheer volume of inquiries she would receive daily. In order to receive publicity through media placements, it’s important to have a strong publicity team behind you with personal and professional ties to producers, reporters and other media moguls. Before hiring any public relations firm, ask them for several client testimonials, as well as examples of the top media placements they’ve provided for others and the publicity they’ve generated for their clients. This will increase your trust in their ability to help you achieve the publicity you want and will ensure that their team is the right fit for you.
Publicity and PR
One of the questions we are often askes is, “Are publicity and PR the same thing?” While the two are closely connected, there are nuances that differs the art of public relations from publicity itself.
Here are a few of the main differences between publicity and public relations:
- Publicity falls under the umbrella of PR, but it’s just one piece of the puzzle.
- Publicity is all about promotion and media attention. You’re making headlines and attracting attention for your brand.
- Public Relations includes publicity, and so much more. A publicist helps to manage their clients’ reputation, establish relationships with media professionals, and connect their client with relevant audiences to their field.
If you’re interested in receiving publicity and public relations for your business, find a PR firm that does it all. As a full-service media relations and communications agency, we work with various clients from a wide range of fields, all of whom have different needs and goals. Every publicity plan and PR strategy is tailor-made for each client.
How Can Public Relations Help Your Business?
Unlike paid advertising, public relations is the earned attention of the media. With a strong PR team at your side, they can help you to get placements in the media, immediately propelling your brand into the limelight, allowing you to tell your story and speak about your brand, services or products.
PR is an effective way to grow your brand, reach a targeted audience, and ultimately, drive more revenue for your company. Everyone loves a good story – from potential customers to future investors. A top-notch publicist can help you craft your message and tell your story in a unique and compelling way. The better your brand’s story, the greater your chances of receiving media placements with top news outlets and channels, and on seeing a return on investment from PR.
Publicity is especially helpful to small businesses during a global pandemic. When the COVID-19 outbreak occurred, PR firms were able to ensure their clients messaging was being portrayed accurately in the media. Many Pace PR clients were about to share their unique perspectives on the coronavirus pandemic and build their brand reputation.
Remember that publicity is so much more than TV placements! With placements in print newspapers or magazines, digital outlets, radio shows, podcasts and more, you can share your expertise and informed opinion with large, targeted audience, while constantly growing and developing your brand reputation.
Publicity & PR is What We Do!
As a leading PR firm in NYC, gaining media attention for our client’s is what we do, and we love every minute of it! Depending on our client’s goals and needs, we will formulate a publicity plan that is personalized to each of them. Some clients want more TV and broadcast media attention, while others may prefer features in articles, magazines and on the web. Whatever the case or what your goals may be, Pace PR can help you achieve them. In addition to traditional media placements, we offer a wide range of services, including thought leadership, social media management and more.
Reach out online to our top publicity firm to learn more about our PR strategies and campaigns or give us a call to speak with someone on our team who can answer your questions about publicity and PR!