But the cherry on top of the cake is when a late-night talk show picks up this news. It’s happened a few times, like when our client Lauren Leader’s Morning Joe interview got picked up by Trevor Noah. And it happened with Dr. Hes, too, when a friend texted her that she has just seen a clip of her interview being replayed by John Oliver!
There’s no “secret sauce” to making this happen. What made this one interview have so much longtail media is that Dr. Hes gave a very informed, direct interview with important information that no one else had been reporting on. So in addition to having this important news spread to multiple news outlets, our client benefitted by increased exposure, thus continuing to add to her credibility and overall brand awareness.
We hope all of you are staying safe and healthy right now. And as a friendly reminder, we are offering free 30-minute consultations for any business, brand or person who needs help navigating the media world. Reach out to us to learn more or schedule your consultation today.