What marketing actions should business owners take?
The U.S. Small Business Administration has advised that it is imperative to maintain free and open communication with your customers and clients regarding the status of your business operations, as well as what measures you’ve taken towards protecting yourselves, your team and your clients so that they will feel safe and confident in continuing to visit your establishment. This can be done via your website, your social media handles and your Google My Business listing, which has now provided a place for businesses to implement their status regarding COVID-19.
Internally, businesses can make the choice to allow employees to work remotely, if possible. At Pace Public Relations, we’ve already taken extra precautions to enforce social distancing and infection control methods so as to protect both our team and our clients from the spread of COVID-19. Like countless other companies, we’ve utilized digital technology to stay connected and have asked our employees to work from remote locations while video conferencing in for team and client meetings. By proactively implementing this, we not only hopefully keep our employees and network healthy, but also scan maintain a structured and balanced workflow.
How can public relations help your business amid the COVID-19 crisis?
Public relations helps to ensure that your message and mission are accurately portrayed in the media. A publicist will be able to craft a pitch that tells your story and shares your unique perspective on COVID-19, how it has had an impact on your field or industry, and what insights you can share from a professional or entrepreneurial standpoint. Through TV placements, print and digital interviews, radio shows, and more, you can share your expertise, data, and informed opinion with the world while building brand reputation, which can in turn help keep business consistent amidst the surmounting chaos and confusion.
If you feel that you would personally benefit from PR services, please reach out online or by phone at 212-254-4730 to learn more. In the meantime, please stay healthy, be safe and wash your hands…then wash them again!