Our Take

AI Will Reshape Public Relations But The Human Connection Will Define It

November 7, 2025 Public Relations

The profession’s future belongs to those who leverage technology for the public without losing sight of the importance of relationships. By Annie Pace Scranton When I launched my PR agency 15 years ago, “disruption” over the years meant a new…

8 Benefits & Advantages of Public Relations in 2023

June 20, 2023 Public Relations

Public relations has long been a mainstay of communications and marketing. While Sex & The City’s Samantha Jones showcases the PR industry in a glamorous and high-powered setting, the important and role of PR goes much deeper than that. The…

Marketing vs. PR: What Are the Differences & Similarities?

May 15, 2023 Public Relations

In today’s highly competitive business landscape, effective communication and promotion are crucial for the success of any organization. Two key disciplines that play a significant role in shaping public perception and generating brand awareness are marketing and public relations. While…

Navigating the Trump Indictment News Cycle: How Pace Public Relations Can Help You Become a Pundit

April 5, 2023 Public Relations

The recent indictment of former President Donald Trump has unleashed a media frenzy of epic proportions, triggering what is sure to be a volatile and protracted news cycle. As the world watches this captivating saga unfolds, the need for political…

Why We LOVE The PR Industry

February 14, 2023 Public Relations

In honor of Valentine’s Day, we shared with Agility PR what we love about PR. Check it out here!

How Can You Measure the Success of Your PR Strategy?

February 3, 2023 Public Relations

We often emphasize just how important a PR strategy is to your bottom line, but what about measuring its success? Are there really ways to quantify just how well your PR campaign is performing and its overall level of effectiveness…

Publicity Stunts: What Are They?

January 9, 2023 Public Relations

A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz…

The Role of Public Relations in Marketing & Company Branding

November 8, 2022 Public Relations

In the world of business, branding is everything. Your brand is what sets you apart from your competition and determines how customers perceive your company. So, how does public relations fit into the equation? PR can be a powerful tool…

What is Media Relations? [Definition, Benefits & Complete Guide for 2022]

October 19, 2022 Public Relations

Media relations is the practice of managing communication between an organization and the media. It is both an art and a science that falls under the umbrella of public relations. What is the goal of media relations? The goal of…

How Non-Profit PR Differs from For-Profit Clients

June 17, 2022 Public Relations

It’s easy for people to lump the field of public relations into a singular idea. The notion about a PR agency is that they just get good press for their clients (and step in when something goes awry). But there are so many more layers to what we do, and when it comes to working with non-profits, the work gets even more exciting and nuanced than for-profit clients.

The Future of Media Relations is Through Thought Leadership

June 16, 2022 Public Relations

As a publicist, I often get asked the question, “What is public relations?” I explain that PR can mean many different things to many different people and entities. The brand of PR I practice is commonly referred to as media relations — the act of pitching a client to a journalist and then securing a placement in the media.

5 Reasons Publicists Should Return to the Office

May 11, 2022 Public Relations

If anything, the pandemic has taught those in the public relations industry that we can fully do our jobs remotely. Client communication switched from in-person to Zoom, and staff meetings were handled the same. In some ways, productivity went up – without clear separation of work/home/work-life balance, many of us found ourselves putting in longer days.

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