Our Take

7 Proven Strategies for Perfect TV Interviews in PR

February 18, 2026 Public Relations

Television is different. You can’t edit your answer. You can’t rephrase a sentence after you hear how it sounded. And you definitely can’t ask for “one more take.” That’s why TV interviews remain one of the highest-stakes moments in public…

What Type of PR Is Best for Authors? (A Practical Guide in 2026)

February 4, 2026 IndustriesPublic Relations

If you’re an author trying to promote a book, you’ve probably asked: “What type of PR do I actually need?” And more importantly: “What kind of PR will help my book succeed?” The truth is, book publicity isn’t one single…

Do I Need a PR Agency? 5 Signs It’s the Right Move

January 30, 2026 Public Relations

If you’re Googling “do I really need a PR agency,” chances are you didn’t wake up planning to research public relations. This is usually a question business owners land on when something feels like it needs to change. Maybe the…

What Is Earned Media? (and Why Most Brands Get It Wrong)

January 25, 2026 Media RelationsPublic Relations

Earned media is one of those terms everyone in communications uses, but very few people stop to define. I’ve met plenty of founders and internal marketing leads who are suddenly “doing PR” with no training, no roadmap, and a vague…

Public Relations vs. Media Relations: What’s the Difference (and Why it Matters)

January 16, 2026 Media RelationsPublic Relations

If you’re familiar with the communications field, then the chances are that you’ve heard the terms public relations and media relations at one point or another. Often times, these terms are used interchangeably. But are they one and the same? The answer is no. While they are certainly similar, and each have value in any communications industry, the truth is that there are key differences between public relations and media relations.

The PR Industry is Changing: What Boutique Agency Owners Need to Know in 2026

January 9, 2026 Public Relations

It’s been coming for years now, but 2026 is truly going to be the year of change within the PR industry. After spending nearly a decade as a TV news producer and print journalist, and 15+ years running Pace PR,…

AI Will Reshape Public Relations But The Human Connection Will Define It

November 7, 2025 Public Relations

The profession’s future belongs to those who leverage technology for the public without losing sight of the importance of relationships. By Annie Pace Scranton When I launched my PR agency 15 years ago, “disruption” over the years meant a new…

8 Benefits & Advantages of Public Relations in 2023

June 20, 2023 Public Relations

Public relations has long been a mainstay of communications and marketing. While Sex & The City’s Samantha Jones showcases the PR industry in a glamorous and high-powered setting, the important and role of PR goes much deeper than that. The…

Marketing vs. PR: What Are the Differences & Similarities?

May 15, 2023 Public Relations

In today’s highly competitive business landscape, effective communication and promotion are crucial for the success of any organization. Two key disciplines that play a significant role in shaping public perception and generating brand awareness are marketing and public relations. While…

Navigating the Trump Indictment News Cycle: How Pace Public Relations Can Help You Become a Pundit

April 5, 2023 Public Relations

The recent indictment of former President Donald Trump has unleashed a media frenzy of epic proportions, triggering what is sure to be a volatile and protracted news cycle. As the world watches this captivating saga unfolds, the need for political…

Why We LOVE The PR Industry

February 14, 2023 Public Relations

In honor of Valentine’s Day, we shared with Agility PR what we love about PR. Check it out here!

How Can You Measure the Success of Your PR Strategy?

February 3, 2023 Public Relations

We often emphasize just how important a PR strategy is to your bottom line, but what about measuring its success? Are there really ways to quantify just how well your PR campaign is performing and its overall level of effectiveness…

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