April 19, 2026 News
We made it to April! Despite the freezing winter, Pace PR was out and about with a busy Q1. Sharing here a bit about what PPR has been up to in Q1 and some thoughts on the media landscape. It…
Read More
April 7, 2026 NewsPublic Relations
When Artemis II captured global attention, it wasn’t just a milestone for space exploration — it was a masterclass in how high-stakes media environments operate. For PR professionals, it offered a rare, real-time look at what it takes to secure…
April 6, 2026 Media Training
By Annie Scranton, Founder & President, Pace Public Relations When executives and spokespeople step in front of a camera, there are no do-overs. A single TV interview can elevate a brand — or damage it in seconds. If you’re searching…
March 19, 2026 Public Relations
Media relations is the practice of managing communication between an organization and the media. This extends beyond traditional journalists to include creators, newsletter writers, podcasters, and digital-first publications. It is both an art and a science that falls under the…
March 17, 2026 Public Relations
SEO used to feel more controllable. You built out your website, figured out which keywords mattered, earned some links, and tracked your rankings. It was technical, sometimes tedious, but the levers were relatively clear. That world still exists, but it’s…
March 12, 2026 Public Relations
If you’ve ever tried to land press coverage, manage a brand hiccup, or simply figure out why no one seems to be writing about your company, you already know: PR is harder than it looks. At some point, most growing…
March 9, 2026 Industries
If you’ve ever worked in marketing, you’ve likely heard the term “lifestyle PR” — also known as consumer PR. But what exactly is it, and why do brands benefit from this particular form of public relations? At its core, lifestyle…
March 6, 2026 IndustriesMedia Training
If you’re preparing to launch a book, visibility is everything. In a crowded market — where hundreds of millions of books sell each year in the U.S. alone — earning attention requires more than a press release. It requires precision….
March 2, 2026 Public Relations
It’s probably the first question every new client asks us. Sometimes it comes up in the sales conversation, sometimes after the contracts are signed and the kick-off call is done. But, it always comes up. When are we going to…
February 23, 2026 IndustriesPublic Relations
Corporate PR (public relations) is the strategic management of a company’s reputation, stakeholder relationships and public narrative. Unlike product-focused PR campaigns, corporate PR shapes how investors, employees, regulators, media and the broader public perceive the organization itself. A strong product…
February 18, 2026 Public Relations
Television is different. You can’t edit your answer. You can’t rephrase a sentence after you hear how it sounded. And you definitely can’t ask for “one more take.” That’s why TV interviews remain one of the highest-stakes moments in public…
February 4, 2026 IndustriesPublic Relations
If you’re an author trying to promote a book, you’ve probably asked: “What type of PR do I actually need?” And more importantly: “What kind of PR will help my book succeed?” The truth is, book publicity isn’t one single…
