Our Take

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Public Relations vs. Media Relations: What’s the Difference (and Why it Matters)

If you’re familiar with the communications field, then the chances are that you’ve heard the terms public relations and media relations at one point or another. Often times, these terms are used interchangeably. But are they one and the same? The answer is no. While they are certainly similar, and each have value in any communications industry, the truth is that there are key differences between public relations and media relations.

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The PR Industry is Changing: What Boutique Agency Owners Need to Know in 2026

It’s been coming for years now, but 2026 is truly going to be the year of change within the PR industry.  After spending nearly a decade as a TV news producer and print journalist, and 15+ years running Pace PR,…

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AI Will Reshape Public Relations But The Human Connection Will Define It

The profession’s future belongs to those who leverage technology for the public without losing sight of the importance of relationships. By Annie Pace Scranton When I launched my PR agency 15 years ago, “disruption” over the years meant a new…

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You Can’t Go “Off the Record” Retroactively — The Halligan–Bower Case

Understanding On-the-Record Rules: Lessons from the Halligan Case For anyone working in PR, communications, public affairs, or advising leaders who speak to the press, the Lindsey Halligan text exchange is worth examining closely. It’s a live example of how a…

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Why Hiring a New York PR Agency for Media Relations Can Make All the Difference

By Annie Pace Scranton The Hustle of PR in New York City In New York City, the heart of the media world, working with a New York PR agency means tapping into hustle culture. Media relations in NYC isn’t about…

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Humanity High, AI Amplified: Cannes Lions 2025’s Wake-Up Call for PR & Brand Storytellers

By Rose Levy The Croisette dazzled brighter than ever this June as over 15,000 marketers, creators, journalists, and brand power players descended on Cannes for the 72nd International Festival of Creativity. Between rooftop panels, late-night networking, and the relentless hum…

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Why Smart Climate Storytelling Needs to Go Beyond the Climate Beat

By Rose Levy You might not have noticed, but climate desks are quietly disappearing. Reporters who used to cover the environment full time are being moved elsewhere. Some aren’t being replaced at all. Meanwhile, the climate crisis keeps getting worse….

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Rethinking PR KPIs: It’s Not Just About Press Hits Anymore

By Annie Pace Scranton For a long time, PR success was summed up in one neat metric: media placements. Land a big story in The Wall Street Journal or Vogue, and it was time to celebrate. But today’s most effective…

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Using Data to Elevate Brand Storytelling

By Lindsay Ferraro Bennett Data is no longer a nice-to-have in PR. It’s a must-have. For brands looking to earn meaningful media coverage and establish authority, data provides the foundation for stronger storytelling, smarter pitching, and greater relevance in the…

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Pace Team Explores Local Climate Solutions

In honor of Earth Day, Pace’s Community & Culture Committee organized a local climate solutions outing this week in partnership with the Central Park Conservancy. As a NYC-based PR firm with a designated team that focuses on climate solutions, we…

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Pace PR Wins Ragan’s Top Places to Work in Communications

“Should I submit my company for awards?”… “Which awards are going to make the most impact?” … “How likely will I win?” There’s a sea of awards submissions and questions we field to help our clients navigate through awards programs…

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Is All PR Good PR? (Debunking the Myths)

PR is a longstanding strategic and beneficial instrument used by businesses and individuals to shape their public image and manage their reputation. But various myths have woven themselves into the fabric of the field over time. One such myth is the notion…

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