We made it to April!
Despite the freezing winter, Pace PR was out and about with a busy Q1.
Sharing here a bit about what PPR has been up to in Q1 and some thoughts on the media landscape. It can feel difficult to keep up with all of the changes and challenges facing the media, but it’s literally our job to do so. As the media, and thus PR, continue to evolve, one thing feels especially clear: the work that breaks through now is the work that connects strong storytelling with real-world relevance.
At Pace, that’s exactly where we’ve been focused: helping clients show up as trusted, reliable voices in ways that are meaningful, timely and built to last.
We’re Going to the (Figurative) Moon!
Landing broadcast coverage isn’t rocket science—it’s preparation, precision, and timing. (Though we’ll admit, this month it was also a little bit rocket science.)
Our team has been absolutely over the moon—pun very much intended—working with the City of Huntsville and the City of New Orleans, two cities with NASA running through their DNA. When Artemis II launched and made history as the first crewed lunar mission in
more than half a century, we were ready. In just one week, the Pace team secured 20 interviews and counting for our clients, because when history happens, you’d better already be on the phone.
We are, to put it mildly, space obsessed. Almost as obsessed as THIS kid at the launch who said what we were all thinking!
This is the kind of moment our team lives for!
AD ASTRA, FRIENDS!
Industry trends we’re watching: AI is changing how people find brands
We’re watching a major shift in discovery called
GEO, and it should matter to every communicator.
MuckRack research shows that more than 95% of links cited in AI-generated answers come from earned media sources, and roughly half of AI citations come from content published in the last 11 months.
The new reality: every strong placement is doing double duty now, building credibility with people and helping train the AI systems that are increasingly shaping what gets recommended.
For brands still treating PR as optional, this is going to be a wakeup call. Many of our team members have received GEO certification through MuckRack and we’ve been using tools like Evertune and Muck Rack’s Generative Pulse Reports to help clients understand how they show up in GEO over time, guiding our press strategy.
Industry trends we’re watching: IRL still moves the needle
This quarter, we saw firsthand how much happens when strategy leaves the screen and shows up in real life. We were on the ground at 3rd Coast Venture Summit (3CVS), produced by our client The Idea Village, in New Orleans – where NOEW brought the city alive with energy and possibility. The trip also gave us the chance to support our client GNO, Inc. which hosted
Startup Noir NOLA and several other mainstage highlights throughout the week.
We made the most of our time on the ground meeting with reporters from Forbes, leading a workshop on PR for Startups for a group of early stage founders, and hosting an intimate salon gathering where we had the privilege of speaking about the New Orleans narrative on the national stage. That gathering was really something special — a convening of business leaders coming together to grapple with a big question: how does New Orleans show up in the national media, and who gets to shape that story? We’re genuinely excited, because that conversation was just the beginning. It’s the first of what we envision as an ongoing gathering of stakeholders committed to influencing more positive, accurate, and powerful stories about New Orleans in the media.
This quarter, we also kicked off our new client relationship with the U.S. Space & Rocket Center (USSRC) in Huntsville, Alabama, in person, which felt like exactly the right way to begin a partnership of this scope.
Across the quarter, the Pace team has joined clients in-studio at Bloomberg, Schwab, Fox News, Fox 5, and more — reinforcing something we believe strongly: live moments still create some of the strongest media momentum. In fact, our longtime client Dr. Daryl Gioffre traveled to Pittsburgh for Dear Media’s The Art of Being Well podcast, to share his personal health struggles that has led him to help thousands.
Plus, you never know who you might meet in the greenroom! Our client Nick Primola, EVP at the ANA, met Philly legend Dr. J in the ABC greenroom right before heading into the studio for his interview about Super Bowl ad trends.
What We’ve Been Up To: Impact, Visibility, and Momentum
Q1 was full of work we’re proud of. The kind that blends strategy, visibility, and impact.
One I’m incredibly proud of is SAM: Save America Movement. A recent NPR placement helped them reach 29 million Americans across 140 affiliates, a reminder that media still has tremendous reach when the story is strong.
We supported Jill Miller’s powerful advocacy for the Sarah Katz Caffeine Safety Act, which gained major traction after a NY Post feature sparked broader conversation around caffeine safety laws. That’s the kind of work we care most about: coverage that does more than make noise.
We also had a strong quarter on the recognition front. REBEL landed on Inc.’s Female Founders List and Fast Company’s Most Innovative Companies list. LIT won an Esquire Home Award. ALKAMIND earned multiple AskMen Fitness Awards 2026.
And Pace, itself, was named a Top PR Agency.
What’s Ahead: Strong stories, Deep Relationships
Coming up, we’re heading back to Huntsville- this time with the entire Pace PR team for our annual team offsite. While we’re there, the whole team will be experiencing Space Camp’s corporate team-building program firsthand – because if you’re going to tell the story of space, you might as well live a little of it.
We’ll also be hosting a happy hour, bringing together many of the voices we’ve had the privilege of working with over the past three years, alongside some exciting new ones we’re looking forward to welcoming into the fold. With the generous support of the Huntsville Chamber of Commerce, we’re creating space for connection, cocktails, and conversation about how Huntsville is showing up in the national media.
That’s Q1 in a nutshell: smarter tools, stronger stories, deeper client partnerships. We’re excited for the next chapter! For our clients, our network, and the stories we get to shape together.
If there’s something you’re working on, thinking about, or want to brainstorm, we’d love to hear from you.
Coffee, a quick call, or just a simple reply. All welcome! — Annie Pace Scranton, Pace Public Relations
