We often emphasize just how important a PR strategy is to your bottom line, but what about measuring its success? Are there really ways to quantify just how well your PR campaign is performing and its overall level of effectiveness towards impacting your business KPIs...
In an era when the social web is expanding, and consumer power is increasing, small businesses face the challenge of remaining relevant, attracting customers, and retaining their loyal following. However, competing with larger corporations in public relations can be...
A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz around a...
Luxury brands are unique in selling products and a luxurious lifestyle and experience. Therefore, maintaining a strong public image and cultivating a sense of exclusivity is crucial for luxury brands. Similar to lifestyle brands, luxury brands need PR as it plays a...
Let’s say you have an incredible idea, a gift for the written word, and write a great book. You’re all set, right? Not so much. Unfortunately, more than a good idea and publisher is needed to make a book successful. You need book PR. As an author, your...
In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive and...
Meet Entreprenista League Member Patrice Malloy, Founder of Malloy Management Group. Read more about her business journey below 🎉
https://entreprenista.com/patrice-malloy-of-malloy-management-group-on-empowering-fellow-business-owners/