B2B PR: What is It?

B2B PR: What is It?

Business to business (B2B) public relations is very similar to traditional marketing and public relations, but with a focus on targeting other businesses rather than consumers. The main difference between B2B and B2C PR is the type of audience you are targeting. With...
Why One Bad Decision May Tarnish Bruce Springsteen’s Legacy

Why One Bad Decision May Tarnish Bruce Springsteen’s Legacy

I LOVE Bruce Springsteen. As a born + raised Jersey girl, I grew up with my mom dancing to “Hungry Heart” in our kitchen after dinner. Fourth of July was not the 4th without playing Bruce’s greatest hits on repeat. I’ve lost track of how many Bruce shows I’ve been to.

How Non-Profit PR Differs from For-Profit Clients

How Non-Profit PR Differs from For-Profit Clients

It’s easy for people to lump the field of public relations into a singular idea. The notion about a PR agency is that they just get good press for their clients (and step in when something goes awry). But there are so many more layers to what we do, and when it comes to working with non-profits, the work gets even more exciting and nuanced than for-profit clients.

The Future of Media Relations is Through Thought Leadership

The Future of Media Relations is Through Thought Leadership

As a publicist, I often get asked the question, “What is public relations?” I explain that PR can mean many different things to many different people and entities. The brand of PR I practice is commonly referred to as media relations — the act of pitching a client to a journalist and then securing a placement in the media.

5 Reasons Publicists Should Return to the Office

5 Reasons Publicists Should Return to the Office

If anything, the pandemic has taught those in the public relations industry that we can fully do our jobs remotely. Client communication switched from in-person to Zoom, and staff meetings were handled the same. In some ways, productivity went up – without clear separation of work/home/work-life balance, many of us found ourselves putting in longer days.

Lifestyle PR: What is It?

Lifestyle PR: What is It?

If you’re familiar with the marketing or media industry, you’ve likely heard the term “lifestyle PR” being thrown around quite a bit. But what exactly is lifestyle PR, and why do brands benefit from this particular form of public relations? In...