How Can Your Measure the Success of Your PR Strategy?

How Can Your Measure the Success of Your PR Strategy?

We often emphasize just how important a PR strategy is to your bottom line, but what about measuring its success? Are there really ways to quantify just how well your PR campaign is performing and its overall level of effectiveness towards impacting your business KPIs...
Publicity Stunts: What Are They?

Publicity Stunts: What Are They?

A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz around a...
Luxury PR: Public Relations Strategies for Luxury Brands

Luxury PR: Public Relations Strategies for Luxury Brands

Luxury brands are unique in selling products and a luxurious lifestyle and experience. Therefore, maintaining a strong public image and cultivating a sense of exclusivity is crucial for luxury brands. Similar to lifestyle brands, luxury brands need PR as it plays a...
Book PR: Public Relations Strategies For Books and Authors

Book PR: Public Relations Strategies For Books and Authors

Let’s say you have an incredible idea, a gift for the written word, and write a great book. You’re all set, right? Not so much. Unfortunately, more than a good idea and publisher is needed to make a book successful. You need book PR.  As an author, your...
Creating a Strategic & Effective Communications Plan in 2023

Creating a Strategic & Effective Communications Plan in 2023

In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive and...