Is All PR Good PR? (Debunking the Myths)

Is All PR Good PR? (Debunking the Myths)

PR is a longstanding strategic and beneficial instrument used by businesses and individuals to shape their public image and manage their reputation. But various myths have woven themselves into the fabric of the field over time.  One such myth is the notion that...
How to Craft the Perfect TV Pitch

How to Craft the Perfect TV Pitch

For nearly 13 years, I’ve worked in a PR agency and have experienced a consistent truth: the allure of broadcast television is nearly irresistible. Even clients who initially seem reluctant to incorporate TV into their media strategy invariably succumb to its...
June 2023: A Month for Summer Trends

June 2023: A Month for Summer Trends

Summer has gotten off to a busy start for both the Business and Lifestyle teams at Pace – the recent news cycle and key moments and trends of the summer have proven to be big moments for clients this June. Everything from the perfect summer wardrobe to prepping for...
8 Benefits & Advantages of Public Relations in 2023

8 Benefits & Advantages of Public Relations in 2023

Public relations has always played a role in the world of communications and marketing. While popular TV shows like “Sex & The City” may portray the industry in a high powered light through characters like Samantha Jones, the true value of PR extends...