Our Take

Change of Pace

In the spirit of Earth Day today, I’ve been reflecting on a week our team spent in New Orleans last month for the 3rd Coast Venture Summit, hosted by our client Idea Village, and one comment from an investor I met…

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Pace Public Relations Spring Newsletter

We made it to April! Despite the freezing winter, Pace PR was out and about with a busy Q1. Sharing here a bit about what PPR has been up to in Q1 and some thoughts on the media landscape. It…

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How Top PR Firms Secure TV Interviews During Major News Moments: Lessons from Artemis II

When Artemis II captured global attention, it wasn’t just a milestone for space exploration — it was a masterclass in how high-stakes media environments operate. For PR professionals, it offered a rare, real-time look at what it takes to secure…

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You Can’t Go “Off the Record” Retroactively — The Halligan–Bower Case

Understanding On-the-Record Rules: Lessons from the Halligan Case For anyone working in PR, communications, public affairs, or advising leaders who speak to the press, the Lindsey Halligan text exchange is worth examining closely. It’s a live example of how a…

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Humanity High, AI Amplified: Cannes Lions 2025’s Wake-Up Call for PR & Brand Storytellers

By Rose Levy The Croisette dazzled brighter than ever this June as over 15,000 marketers, creators, journalists, and brand power players descended on Cannes for the 72nd International Festival of Creativity. Between rooftop panels, late-night networking, and the relentless hum…

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Why Smart Climate Storytelling Needs to Go Beyond the Climate Beat

By Rose Levy You might not have noticed, but climate desks are quietly disappearing. Reporters who used to cover the environment full time are being moved elsewhere. Some aren’t being replaced at all. Meanwhile, the climate crisis keeps getting worse….

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Rethinking PR KPIs: It’s Not Just About Press Hits Anymore

By Annie Pace Scranton For a long time, PR success was summed up in one neat metric: media placements. Land a big story in The Wall Street Journal or Vogue, and it was time to celebrate. But today’s most effective…

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Using Data to Elevate Brand Storytelling

By Lindsay Ferraro Bennett Data is no longer a nice-to-have in PR. It’s a must-have. For brands looking to earn meaningful media coverage and establish authority, data provides the foundation for stronger storytelling, smarter pitching, and greater relevance in the…

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Pace Team Explores Local Climate Solutions

In honor of Earth Day, Pace’s Community & Culture Committee organized a local climate solutions outing this week in partnership with the Central Park Conservancy. As a NYC-based PR firm with a designated team that focuses on climate solutions, we…

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Pace PR Wins Ragan’s Top Places to Work in Communications

“Should I submit my company for awards?”… “Which awards are going to make the most impact?” … “How likely will I win?” There’s a sea of awards submissions and questions we field to help our clients navigate through awards programs…

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microphone

Is All PR Good PR? (Debunking the Myths)

PR is a longstanding strategic and beneficial instrument used by businesses and individuals to shape their public image and manage their reputation. But various myths have woven themselves into the fabric of the field over time. One such myth is the notion…

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perfecting a tv pitch

How to Craft the Perfect TV Pitch

For nearly 13 years, I’ve worked in a PR agency and have experienced a consistent truth: the allure of broadcast television is nearly irresistible. Even clients who initially seem reluctant to incorporate TV into their media strategy invariably succumb to…

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