Our Take

Pace Team Explores Local Climate Solutions

In honor of Earth Day, Pace’s Community & Culture Committee organized a local climate solutions outing this week in partnership with the Central Park Conservancy. As a NYC-based PR firm with a designated team that focuses on climate solutions, we…

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Pace PR Wins Ragan’s Top Places to Work in Communications

“Should I submit my company for awards?”… “Which awards are going to make the most impact?” … “How likely will I win?” There’s a sea of awards submissions and questions we field to help our clients navigate through awards programs…

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#TimTalk – The guide to earned media with Annie Pace Scranton


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Thoughtful Entrepreneur: Annie Scranton speaks with Josh Elledge, host of the Thoughtful Entrepreneur podcast.


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Is All PR Good PR? (Debunking the Myths)

PR is a longstanding strategic and beneficial instrument used by businesses and individuals to shape their public image and manage their reputation. But various myths have woven themselves into the fabric of the field over time. One such myth is the notion…

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perfecting a tv pitch

How to Craft the Perfect TV Pitch

For nearly 13 years, I’ve worked in a PR agency and have experienced a consistent truth: the allure of broadcast television is nearly irresistible. Even clients who initially seem reluctant to incorporate TV into their media strategy invariably succumb to…

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Crisis Communications: What is It & Why Does it Matter in a PR Strategy?

Organizations and businesses of all shapes and sizes are susceptible to various challenges and unforeseen circumstances that can quickly escalate into a crisis. When a does crisis strike, time is of the essence, and having effective communication becomes paramount to…

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June 2023: A Month for Summer Trends

Summer has gotten off to a busy start for both the Business and Lifestyle teams at Pace – the recent news cycle and key moments and trends of the summer have proven to be big moments for clients this June….

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May 2023: A Month for Affiliates

Flowers aren’t the only thing May ushers in – it’s also the time to begin prepping for the busy gift guide season in the media, which really heats up during the summer. And following the pandemic and the rise +…

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April 2023: A Month for Protecting Our Planet

“The story of humanity rising to meet the challenge of climate change is full of things that seemed impossible until they became reality,” Marcy Franck, The Climate Optimist Newsletter Earth Month was first celebrated in 1970, but its importance has…

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March 2023: A Month for Women in the Media

While every month is a time to recognize the work and accomplishments of women, March is dedicated as a month to highlight the vital role of women throughout history. As Pace PR is a female-founded and women-led PR agency, Women’s…

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February 2023: A Month for Hearts + Health

February was a big month for us at PPR, and for all media, as Valentine’s Day is always a huge focus. Naturally, February was all about the heart – our hearts and feelings while in relationships (both good and bad!),…

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