Our Take

How Top PR Firms Secure TV Interviews During Major News Moments: Lessons from Artemis II

April 7, 2026 NewsPublic Relations

When Artemis II captured global attention, it wasn’t just a milestone for space exploration — it was a masterclass in how high-stakes media environments operate. For PR professionals, it offered a rare, real-time look at what it takes to secure…

You Can’t Go “Off the Record” Retroactively — The Halligan–Bower Case

October 29, 2025 News

Understanding On-the-Record Rules: Lessons from the Halligan Case For anyone working in PR, communications, public affairs, or advising leaders who speak to the press, the Lindsey Halligan text exchange is worth examining closely. It’s a live example of how a…

Humanity High, AI Amplified: Cannes Lions 2025’s Wake-Up Call for PR & Brand Storytellers

July 11, 2025 News

By Rose Levy The Croisette dazzled brighter than ever this June as over 15,000 marketers, creators, journalists, and brand power players descended on Cannes for the 72nd International Festival of Creativity. Between rooftop panels, late-night networking, and the relentless hum…

Why Smart Climate Storytelling Needs to Go Beyond the Climate Beat

April 11, 2025 News

By Rose Levy You might not have noticed, but climate desks are quietly disappearing. Reporters who used to cover the environment full time are being moved elsewhere. Some aren’t being replaced at all. Meanwhile, the climate crisis keeps getting worse….

Rethinking PR KPIs: It’s Not Just About Press Hits Anymore

April 9, 2025 News

By Annie Pace Scranton For a long time, PR success was summed up in one neat metric: media placements. Land a big story in The Wall Street Journal or Vogue, and it was time to celebrate. But today’s most effective…

Using Data to Elevate Brand Storytelling

April 8, 2025 News

By Lindsay Ferraro Bennett Data is no longer a nice-to-have in PR. It’s a must-have. For brands looking to earn meaningful media coverage and establish authority, data provides the foundation for stronger storytelling, smarter pitching, and greater relevance in the…

Pace Team Explores Local Climate Solutions

April 25, 2024 News

In honor of Earth Day, Pace’s Community & Culture Committee organized a local climate solutions outing this week in partnership with the Central Park Conservancy. As a NYC-based PR firm with a designated team that focuses on climate solutions, we…

Pace PR Wins Ragan’s Top Places to Work in Communications

March 18, 2024 News

“Should I submit my company for awards?”… “Which awards are going to make the most impact?” … “How likely will I win?” There’s a sea of awards submissions and questions we field to help our clients navigate through awards programs…

Is All PR Good PR? (Debunking the Myths)

August 17, 2023 News

PR is a longstanding strategic and beneficial instrument used by businesses and individuals to shape their public image and manage their reputation. But various myths have woven themselves into the fabric of the field over time. One such myth is the notion…

How to Craft the Perfect TV Pitch

July 30, 2023 News

For nearly 13 years, I’ve worked in a PR agency and have experienced a consistent truth: the allure of broadcast television is nearly irresistible. Even clients who initially seem reluctant to incorporate TV into their media strategy invariably succumb to…

Crisis Communications: What is It & Why Does it Matter in a PR Strategy?

July 18, 2023 News

Organizations and businesses of all shapes and sizes are susceptible to various challenges and unforeseen circumstances that can quickly escalate into a crisis. When a does crisis strike, time is of the essence, and having effective communication becomes paramount to…

Why One Bad Decision May Tarnish Bruce Springsteen’s Legacy

July 29, 2022 News

I LOVE Bruce Springsteen. As a born + raised Jersey girl, I grew up with my mom dancing to “Hungry Heart” in our kitchen after dinner. Fourth of July was not the 4th without playing Bruce’s greatest hits on repeat. I’ve lost track of how many Bruce shows I’ve been to.

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