Our Take

Publicity Stunts: What Are They?

January 9, 2023 Public Relations

A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz…

The Role of Public Relations in Marketing & Company Branding

November 8, 2022 Public Relations

In the world of business, branding is everything. Your brand is what sets you apart from your competition and determines how customers perceive your company. So, how does public relations fit into the equation? PR can be a powerful tool…

What is Media Relations? [Definition, Benefits & Complete Guide for 2022]

October 19, 2022 Public Relations

Media relations is the practice of managing communication between an organization and the media. It is both an art and a science that falls under the umbrella of public relations. What is the goal of media relations? The goal of…

How Non-Profit PR Differs from For-Profit Clients

June 17, 2022 Public Relations

It’s easy for people to lump the field of public relations into a singular idea. The notion about a PR agency is that they just get good press for their clients (and step in when something goes awry). But there are so many more layers to what we do, and when it comes to working with non-profits, the work gets even more exciting and nuanced than for-profit clients.

The Future of Media Relations is Through Thought Leadership

June 16, 2022 Public Relations

As a publicist, I often get asked the question, “What is public relations?” I explain that PR can mean many different things to many different people and entities. The brand of PR I practice is commonly referred to as media relations — the act of pitching a client to a journalist and then securing a placement in the media.

5 Reasons Publicists Should Return to the Office

May 11, 2022 Public Relations

If anything, the pandemic has taught those in the public relations industry that we can fully do our jobs remotely. Client communication switched from in-person to Zoom, and staff meetings were handled the same. In some ways, productivity went up – without clear separation of work/home/work-life balance, many of us found ourselves putting in longer days.

What is Thought Leadership & How is It Connected to Public Relations?

April 5, 2022 Public Relations

The term “thought leadership” has become a sort of buzzword, but what does it actually mean? Thought leadership is defined as an individual or organization that is recognized as an authority in a specialized field and is able to shape public opinion.

How the Pandemic Affected Media Pitching

March 17, 2022 Public Relations

Two years ago, NYC shut down and Pace Public Relations ventured like most into a new era of remote work. We all wishfully thought we’d “flatten the curve” and be back in the office in just two weeks … it’s probably better we had no clue what lied ahead.

3 Tips for Hybrid Remote Working

January 30, 2022 Public Relations

If you’re reading this, there’s a good chance you work remotely at least part of the time. Working from home has many benefits, chief among them being flexibility and control over your own schedule. But if you’re like most hybrid remote workers, you probably also enjoy the occasional face-to-face interaction with your coworkers. That’s why hybrid remote working can be so great – it allows you to have the best of both worlds!

Interviewing for a PR Job? Know the Most Common Questions!

December 15, 2021 Public Relations

So, you landed that coveted interview with a PR firm. Congratulations! You should be excited – it’s not easy to get to the interviewing stage. But in addition to being excited, you should also well-prepared. Going into your interview for a new role in pubic relations feeling ready and organized will help to calm your nerves and give you a confidence boost.

Why Branding is Important for Small Businesses

November 21, 2021 Public Relations

You’ve probably heard the term “your brand” a lot, and there’s a good reason for that. The simple fact of the matter is that if you have a small business, it is imperative that you find your brand. But this raises some questions. What is it important to brand your business? What are the benefits?

What is a Press Release?

September 15, 2021 Public Relations

A press release is a concise but compelling news story that is used to announce a new company, service, or product. Since press releases are easy to distribute across digital marketing platforms and to major news outlets, it’s a popular way for PR professionals to reach a vast number of people in a short period of time.

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