You’ve probably heard the term “your brand” a lot, and there’s a good reason for that. The simple fact of the matter is that if you have a small business, it is imperative that you find your brand. But this raises some questions. What is it important to brand your business? What are the benefits?
Read on to learn more about what makes branding so important to the success of your small business!
Why is branding important?
Branding is important because it immediately separates you from your competitors. It gives your company a unique look and voice, which automatically improves recognition. When your brand is easily recognized, this leads to more customers, higher revenue, and greater trust from consumers.
A brand also contributes to consistency within your company, and it works as a stabilizing foundation in your marketing strategy, even amid a crisis situation. Consumers want to purchase from or work directly with a company that appears polished, sophisticated, and legitimate. Having a brand will help you to achieve that authenticity and legitimacy in the public eye.
Consider some of these benefits:
- Branding your business improves recognition
- Recognition leads to your company standing out in your market and against your competitors
- Branding gives your company credibility
- Customers are more loyal to a brand that they recognize
- Consumers will pay more for a well-known brand
- Branding can help generate new customers through word-of-mouth
Why does brand matter to consumers?
It’s a well-known fact that when it comes to the choices of consumers, branding matters. A person would rather pay a higher price for a brand they recognize because of the trust that brand has established in their minds. The brand represents consistent, high-quality products, and that trust is what leads to loyal customers who return time and time again, often opting to pay a premium simply because of a brand name.
How can PR help?
Public relations is considered earned media, and unlike paid advertising, PR depends on both a good story and the legitimate interest of journalists. When a business or brand is featured on local or national television, on the radio, in a magazine, or even an online article, it immediately boosts their credibility and visibility.
Through an authentic, memorable story, a trust and relationship can be built between your brand and the general public, which includes members of the media, stakeholders, consumers, potential employees, and more. In short, PR builds trust in your brand, which is invaluable to the future success of your company.
If you’re in need of PR services, or if you are seeking advice on how to build your brand, reach out to us online or give us a call! We look forward to hearing from you.