PR Firm in Near Me
In search for a top-notch PR firms? Look no further. Pace Public Relations is a leading PR agency that delivers effective and customized solutions to meet your communication needs. Our team of seasoned experts and PR gurus specialize in developing and implementing strategic PR campaigns that resonate with target audiences and build brand awareness.
Our full-service media communications firm is based in greater New York City, and has a diverse roster of clients across the nation, both near and far. We are confident that we can help you reach your goals and maximize your media exposure, regardless of your location.
If you’re looking to receive consistent media placements in TV, web, radio, and print, then reach out to us online. In the meantime, keep on reading to learn more about our PR agency!
PR Firm in New York City
As our headquarters are based in NYC, that is where PPR’s President & Founder, Annie Pace Scranton, primarily spends her time. Annie fields booking requests daily, securing top media placements for her clients on both local and national news outlets, such as Good Morning America, MSNBC and FOX News.
Every single Pace PR client can proudly state that they have been on television. What can this mean for you? Simply that broadcast success is guaranteed when you work with Annie and the Pace PR team. And not just TV segments! We specialize in radio, web and print placements, as well. There is no shortage of media exposure for Pace PR clients, and the opportunities are endless when you partner with our PR firm.
Our services include media relations, crisis management, social media management, and digital marketing, including SEO and expert copywriting. Our PR professionals are well-versed in the latest trends and techniques in the industry – including Affiliate PR, Thought Leadership and Lifestyle PR. We leverage our expertise to craft campaigns that deliver measurable results.
What is PR & How is It Different Than Advertising?
We’re glad you asked! PR, plainly put, is considered the earned media in the world of traditional media. This is because unlike paid advertising, PR heavily relies on both a good story and the genuine interest of journalists in order to receive successful placements in various news outlets.
There is a huge difference between paid vs. earned media. When someone sees an ad on their television screen, they are well aware that this was paid content. But when that same viewer sees an interview or segment on television, they are aware that the interviewee either has an interesting story or can shed some insight into recent breaking news.
Either way, the news station chose to highlight that particular business, brand or person. Ergo, this media is earned and while advertising is certainly important to business and brand exposure, the art of public relations serves a much broader purpose.
What Does a Publicist Do?
A publicist works diligently to generate awareness of their clients and respectfully earn the attention of the public, such as through broadcast media. They can be viewed as the middleman between their client and the public.
Through a top-notch PR strategy, a publicist will target various media opportunities in order to receive press for their clients. A day in the life of a publicist can include anything and everything from event planning, pitching producers or journalists, accompanying client’s to their TV placements, preparing clients for upcoming speaking engagements, building key relationships with the press, and creating social media campaigns. The media never stops, and neither does a good publicist!
PR Strategies for Every Industry
At Pace PR we understand that different industries require different PR strategies to succeed. That’s why we offer customized solutions that are tailored to your specific needs and goals.
No matter what industry you’re in, our team of PR experts has the skills and experience to help you succeed.
Here are some of the many industries where we have experience developing and executing successful PR strategies:
- PR for lawyers, attorneys and the legal field
- Small businesses
- PR for luxury brands
- Book PR for authors
- PR for large corporations
- Tourism PR for travel brands
- B2B PR
- Lifestyle PR
More than Public Relations
As a leading media agency, Pace PR specializes in more than just media placements and PR. Check out some of our additional services below!
Social Media Management
Get In Touch
If your quest for “PR firms near me” has brought you here, we hope that you’ve found what you’re looking for. If you’re eager to begin growing your brand and maximizing your media exposure with the help and guidance of our local top PR firm, then reach out to us online. Our dynamic team of PR gurus are excited to hear more about your personal and professional goals and show you how we can help you get there!
Public Relations FAQ
What is a PR firm?
A public relations (PR) firm helps promote companies or individuals via media placements and editorial coverage. A PR agency is seeking to promote their clients in the media, help them better understand their target audience and properly deliver their message in an engaging and meaningful way.
Why is public relations valuable?
While advertising does play an important role in a company’s brand awareness, PR serves a much broader purpose, because it gets your business genuine press coverage and exposure from major news outlets. When a business has a commercial ad, the consumer knows that the company has paid for this time on TV. Whereas when a journalist features your company in an article, or you’re interviews by a news anchor on national television, this person or brand was chosen to be featured, and it immediately provides a boost in brand awareness, credibility, consumer trust and your overall reputation. This earned media attention is one of the reasons that PR is so valuable and worth the investment.
Who needs public relations?
Every person, brand or company can benefit from PR services. Public relations, when done correctly, will give your business more brand exposure to a much broader audience. If your company is still relatively unknown and lacking in familiarity among consumers, then PR efforts can provide the immediate boost in awareness and credibility your company needs.
What are the advantages and disadvantages of public relations?
The primary advantage of PR is that it can greatly improve your company’s profile by boosting your brands’ credibility, reputation, and awareness. However, a disadvantage is that there’s no real guarantee with PR that it will successfully improve sales for your products or services, and if your message during a media interview is poorly delivered, it may end up having a negative effect on your brand reputation, which is another reason as to why media training is so important prior to your live interview.