As our headquarters are based in NYC, that is where PPR’s President & Founder, Annie Pace Scranton, primarily spends her time. Annie fields booking requests daily, securing top media placements for her clients on both local and national news outlets, such as Good Morning America, MSNBC and FOX News.
Every single Pace PR client can proudly state that they have been on television. What can this mean for you? Simply that broadcast success is guaranteed when you work with Annie and the Pace PR team. And not just TV segments! We specialize in radio, web and print placements, as well. There is no shortage of media exposure for Pace PR clients, and the opportunities are endless when you partner with our PR firm.
Our services include media relations, crisis management, social media management, and digital marketing, including SEO and expert copywriting. Our PR professionals are well-versed in the latest trends and techniques in the industry – including Affiliate PR, Thought Leadership and Lifestyle PR. We leverage our expertise to craft campaigns that deliver measurable results.
We’re glad you asked! PR, plainly put, is considered the earned media in the world of traditional media. This is because unlike paid advertising, PR heavily relies on both a good story and the genuine interest of journalists in order to receive successful placements in various news outlets.
There is a huge difference between paid vs. earned media. When someone sees an ad on their television screen, they are well aware that this was paid content. But when that same viewer sees an interview or segment on television, they are aware that the interviewee either has an interesting story or can shed some insight into recent breaking news.
Either way, the news station chose to highlight that particular business, brand or person. Ergo, this media is earned and while advertising is certainly important to business and brand exposure, the art of public relations serves a much broader purpose.
Recommended Read: What is PR and Why is Public Relations Important?
A publicist works diligently to generate awareness of their clients and respectfully earn the attention of the public, such as through broadcast media. They can be viewed as the middleman between their client and the public.
Through a top-notch PR strategy, a publicist will target various media opportunities in order to receive press for their clients. A day in the life of a publicist can include anything and everything from event planning, pitching producers or journalists, accompanying client’s to their TV placements, preparing clients for upcoming speaking engagements, building key relationships with the press, and creating social media campaigns. The media never stops, and neither does a good publicist!
Recommended Read: What is Publicity?
At Pace PR we understand that different industries require different PR strategies to succeed. That’s why we offer customized solutions that are tailored to your specific needs and goals.
Affiliate marketing is a growing industry that relies heavily on strong partnerships and relationships. Our team can help you develop a PR strategy that focuses on building and maintaining these relationships, which can help increase your brand awareness and drive more traffic to your website. We’ll work with you to identify key influencers in your niche and develop a targeted outreach campaign that gets your message in front of the right people. Our team will also track and analyze your results to ensure that your campaign is delivering the desired ROI.
The lifestyle industry is all about image and perception, which is why having a strong PR strategy is crucial. Our team of lifestyle PR experts has experience working with a range of clients, from fashion and beauty brands to wellness and fitness companies. We’ll work with you to develop a strategy that focuses on building your brand image and creating a loyal following. This may include securing media coverage in lifestyle publications, influencer partnerships, and social media management. Our goal is to help you establish yourself as a leader in your industry and build a strong, recognizable brand.
No matter what industry you’re in, our team of PR experts has the skills and experience to help you succeed.
Here are some of the many industries where we have experience developing and executing successful PR strategies:
As a leading media agency, Pace PR specializes in more than just media placements and PR. Check out some of our additional services below!
Our team can help position you or your executives as thought leaders in your industry by developing and executing a content marketing strategy that showcases your expertise and insights.
Before going on live television, it’s really important that you look and feel as camera-ready as possible. This may include some helpful pointers, tips and advice in the form of media training. No matter if it’s your first time on TV, or if you’re a seasoned interviewee, everyone can benefit from expert media training that will guarantee a perfect on-air delivery, as well as a call back for another segment in the future.
When you’re running your own business, it is difficult to maintain a strong, constant, and engaging presence on your social media. Our team can help to manage and maintain your brand image on your social media platforms, whether it’s Facebook, Instagram, Twitter, LinkedIn, or all the above.
Are you receiving leads through your website? If you’re not getting the organic traffic and conversions that you should be through your website, then ask us about our SEO services and start seeing an improvement in your site’s organic rankings and traffic.
If your quest for “PR firms near me” has brought you here, we hope that you’ve found what you’re looking for. If you’re eager to begin growing your brand and maximizing your media exposure with the help and guidance of our local top PR firm, then reach out to us online. Our dynamic team of PR gurus are excited to hear more about your personal and professional goals and show you how we can help you get there!
A public relations (PR) firm helps promote companies or individuals via media placements and editorial coverage. A PR agency is seeking to promote their clients in the media, help them better understand their target audience and properly deliver their message in an engaging and meaningful way.
While advertising does play an important role in a company’s brand awareness, PR serves a much broader purpose, because it gets your business genuine press coverage and exposure from major news outlets. When a business has a commercial ad, the consumer knows that the company has paid for this time on TV. Whereas when a journalist features your company in an article, or you’re interviews by a news anchor on national television, this person or brand was chosen to be featured, and it immediately provides a boost in brand awareness, credibility, consumer trust and your overall reputation. This earned media attention is one of the reasons that PR is so valuable and worth the investment.
Every person, brand or company can benefit from PR services. Public relations, when done correctly, will give your business more brand exposure to a much broader audience. If your company is still relatively unknown and lacking in familiarity among consumers, then PR efforts can provide the immediate boost in awareness and credibility your company needs.
The primary advantage of PR is that it can greatly improve your company’s profile by boosting your brands’ credibility, reputation, and awareness. However, a disadvantage is that there’s no real guarantee with PR that it will successfully improve sales for your products or services, and if your message during a media interview is poorly delivered, it may end up having a negative effect on your brand reputation, which is another reason as to why media training is so important prior to your live interview.