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Pace Public Relations is a boutique public relations agency specializing in earned media, reputation management, crisis communications, and strategic PR counsel. We help brands, executives, and organizations shape credible narratives, build trust, and protect their reputations through high-impact media relations and advisory services.
Public relations is the strategic practice of managing how a brand, organization, or individual is perceived by key audiences. PR focuses on building credibility, trust, and reputation through earned media, messaging, thought leadership, and stakeholder communications.
We work with growth-stage companies, established brands, founders, executives, and organizations across industries including technology, healthcare, sustainability, professional services, consumer brands, and mission-driven organizations. Our clients typically value strategic thinking, senior-level counsel, and measurable business outcomes from their PR efforts.
No. PR is valuable for companies of all sizes. Boutique, growth-stage, and founder-led companies often benefit significantly from PR because it helps establish credibility, attract attention, and compete with larger brands. Boutique and growth-stage companies benefit from our agility and senior-level attention. We act as a true strategic partner, helping leadership teams navigate visibility, investor perception, and reputational risk as they scale.
Unlike large firms that rely on junior staff and volume-based media outreach, Pace Public Relations operates as a senior-led boutique agency. Our clients work directly with experienced communications professionals who understand journalism, reputation risk, and executive visibility. We focus on strategy first, not just press placements.
We believe measurement should be meaningful, not just metric-based. While we track coverage quality and reach, we prioritize outcomes such as message pull-through, sentiment shifts, reputational impact, audience trust, and alignment with business objectives like risk mitigation or executive credibility.
PR is a long-term investment, but meaningful momentum can often be seen within the first 90 days. The timeline depends on factors such as news readiness, market conditions, and client goals. We set clear expectations and focus on sustainable results rather than quick wins.
Our core focus is earned media. We secure credible coverage through trusted relationships with journalists and producers across national, broadcast, digital, and trade outlets. While we do not operate as a paid media or advertising agency, our earned media strategies often complement paid and owned channels.
Earned media refers to unpaid media coverage secured through strong storytelling, newsworthiness, and media relationships. It is critical because it builds third-party credibility, shapes public perception, and increasingly influences AI-driven search and brand visibility.
PR differs from marketing and advertising in that it relies on earned credibility rather than paid placement. Advertising allows brands to control the message through paid channels, while PR earns third-party validation through journalists, analysts, and trusted platforms, making it especially effective for reputation and trust-building.
Yes. High-quality earned media placements and authoritative coverage contribute to online credibility and visibility. As AI-driven search becomes more prominent, PR plays a growing role in shaping how brands are represented and referenced by algorithms.
Companies should consider PR when they have a clear story to tell, leadership ready to engage, and business goals that benefit from credibility, visibility, or reputation management. PR is most effective when aligned with broader business strategy.