Our Take

What PR Agencies are Looking for in an Intern

April 8, 2019 Public Relations

I recently had the opportunity to interview potential summer interns and it wasn’t long ago that I was an intern. I read through intern applicants’ writing samples, looked over their resumes and spoke with them about their experience as well…

Why Finding a Mentor is Part of Building a Career

April 1, 2019 News

You always hear professionals that have been in their industry for 20+ years, reflect on their early stage mentors. Whether it be someone in your company, an advisor at your college or an inspirational figure in your life, mentors teach…

Three Things I Learned From a Day with PR News

March 19, 2019 News

Last Friday, three members of our PPR team were given the opportunity to attend a writing conference sponsored by PR News in Washington, D.C.. The conference was at the National Press Room, and it lasted all morning.

Why Education and “Learning on the Job” Meet in the Middle

March 7, 2019 News

I was recently asked to speak at my alma mater and talk about my experiences as both a student and a PR professional. I immediately felt nervous and began to scramble for memories I could reflect on; memories of substance that could, in fact, be a teachable moment.

How to Be a PR Pro Without the Years of Experience

February 27, 2019 Public Relations

Starting your career is one part excitement and one part nerve-wracking. When combined, you go through your day like a stress-filled firecracker who’s ready to take on the world although you have no idea how! To be a Pro in…

Why We Network

February 19, 2019 News

Networking can be an intimidating word for industry professionals. There is usually a mix of emotion that surrounds the idea because although networking events are fun and exciting, they’re also crowded and overwhelming.

What is PR and Why is Public Relations Important?

January 30, 2019 Public Relations

Samantha from Sex in the City is still one of the most iconic public relations professionals on network television; an iconic character that is also fictional. Her profession seemed to exude glamour and excitement. Samantha never failed to mention the lavish parties she attended on Tuesday nights and certainty didn’t miss an opportunity to network with the most attractive men at the bar.

2017 Changed the Media Landscape, Here’s What We Learned

December 20, 2017 News

As we head into the new year, now is the time to look back on the whirlwind that was, and still is, 2017. But despite the polarizing political landscape, disturbing sexual misconduct allegations, and more, the year has presented an opportunity for growth for those of us in the media industry…

9 Tips For Becoming A Legal Pundit In The Media

August 5, 2016 Industries

Shy isn’t an adjective that is often used to describe attorneys, but taking your point of view out into the media is something that can feel like a daunting task even to the most brazen attorney.

Are You a Lawyer? Here’s How to Become a Legal Pundit in the Media

July 14, 2016 Industries

Maybe you want to start putting yourself or your law firm in the public light …. But how do you begin to do that?

Five Steps to Breaking Into the Media

June 26, 2016 News

Whenever someone asks me what I do for a living, I give them the simple answer: “I get people on TV.” This inevitably leads to them asking me …. “But, how?” The most effective answer to this question is to…

Teaching Media Relations … Not As Easy As It Seems!

February 10, 2016 Public Relations

This year I was honored when Hofstra University asked me to join their faculty as an Adjunct Professor within their Department of Journalism, Media Studies and Public Relations. I’m currently three classes into teaching this semester of Media Relations to undergraduate students….

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