Our Take

Navigating the Trump Indictment News Cycle: How Pace Public Relations Can Help You Become a Pundit

April 5, 2023 Public Relations

The recent indictment of former President Donald Trump has unleashed a media frenzy of epic proportions, triggering what is sure to be a volatile and protracted news cycle. As the world watches this captivating saga unfolds, the need for political…

Integrated Marketing Communications: What is IMC & How Does PR Come Into Play?

March 28, 2023 Communications

Integrated Marketing Communications (IMC) is an approach to marketing that combines all forms of communication strategies, channels and tools into a unified and well-coordinated plan. IMC can involve digital, print, broadcast, direct mail, promotional events, merchandising and other elements to…

Pace PR Now Offers Affiliate PR Services: Why a One-Stop-Shop is Key for Successful Product Elevation

March 25, 2023 Industries

In the conversation of evolving brand elevation tactics, you’ve probably come across or heard about affiliate marketing or affiliate PR. You may even have an account set up on an affiliate platform already. But by utilizing this vital tool to…

February 2023: A Month for Hearts + Health

March 9, 2023 News

February was a big month for us at PPR, and for all media, as Valentine’s Day is always a huge focus. Naturally, February was all about the heart – our hearts and feelings while in relationships (both good and bad!),…

Legal PR: An Intro to Litigation Public Relations

March 2, 2023 Industries

The legal field can be complex and competitive, and establishing yourself as a leader in the area can be challenging. As a legal professional, it is important to have excellent legal skills and communicate your expertise to your target audience….

Why We LOVE The PR Industry

February 14, 2023 Public Relations

In honor of Valentine’s Day, we shared with Agility PR what we love about PR. Check it out here!

How Can You Measure the Success of Your PR Strategy?

February 3, 2023 Public Relations

We often emphasize just how important a PR strategy is to your bottom line, but what about measuring its success? Are there really ways to quantify just how well your PR campaign is performing and its overall level of effectiveness…

Small Business PR: Public Relations Strategies for Small Businesses

February 1, 2023 Industries

In an era when the social web is expanding, and consumer power is increasing, small businesses face the challenge of remaining relevant, attracting customers, and retaining their loyal following. However, competing with larger corporations in public relations can be difficult…

Publicity Stunts: What Are They?

January 9, 2023 Public Relations

A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz…

Luxury PR: Public Relations Strategies for Luxury Brands

January 4, 2023 Industries

Luxury brands are unique in selling products and a luxurious lifestyle and experience. Therefore, maintaining a strong public image and cultivating a sense of exclusivity is crucial for luxury brands. Similar to lifestyle brands, luxury brands need PR as it…

Book PR: Public Relations Strategies For Books and Authors

December 12, 2022 Industries

Let’s say you have an incredible idea, a gift for the written word, and write a great book. You’re all set, right? Not so much. Unfortunately, more than a good idea and publisher is needed to make a book successful….

Creating a Strategic & Effective Communications Plan in 2023

December 9, 2022 Communications

In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive…

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