Flowers aren’t the only thing May ushers in – it’s also the time to begin prepping for the busy gift guide season in the media, which really heats up during the summer. And following the pandemic and the rise + evolution of e-commerce in the media, gift guides form a thoroughfare for affiliate marketing – the use of automated links in an editorial setting that drives revenue back to a shoppable page, benefiting both the included brand and the publisher.

At Pace PR we offer affiliate services as part of our Lifestyle vertical, going beyond PR’s traditional scope of building brand awareness + credibility, and May was a big month for our Lifestyle team and affiliate specialists. We’re excited for what’s to come as e-commerce revs up for the rest of the year – see below for some of our top affiliate hits this month!

Auvere, a Black-owned, exclusively high-karat gold luxury jewelry brand shined bright in Harper’s Bazaar as well as Brides, which highlighted the brand’s 22 karat gold initial bracelet as a perfect anniversary gift.

Two of our other fashion + accessories clients also saw affiliate success this month – lingerie brand EBY’s (stands for: Empowered By You) newly launched The Only Bra was featured in both OK! Magazine and NBC News, and one of premium DTC brand Moral Code’s new, sustainable bags was highlighted on Cafe Mom.

Just in time for summer workouts and jumping on the TikTok pilates craze, LIT Method (LIT stands for: Low Impact Training) and their new LIT AXIS were featured in Yahoo!’s In The Know as an ideal portable + at-home pilates workout that’s leaving reviewers impressed and with great results.

And finally, S.T.E.A.M toy brand The OffBits made a splash in WIRED this month with their UnicornBit, highlighted as a smart STEM toy for the techie kids in your life.

June is looking bright as our Lifestyle team – all affiliate trained – gets even busier and continues to strengthen affiliate relationships. As always, we want to give the biggest thank you to the writers of these pieces. The full list of mentioned hits is below. See you again next month!

Harper’s Bazaar: Nice Saves: 12 Must-Have Items on Sale This Week 

Brides: The 50 Best 5th Year Anniversary Gifts of 2023

OK! Magazine: EBY Is Redefining Comfortable Undergarments With Its New Launch the Only Bra

NBC News: Our Favorite New Products this May From Amazon, Dyson, and More

Cafe Mom: Explore the Best Luggage for Family Travel

In the Know by Yahoo!: These Portable Pilates Smart Bands Can Help You Get Leaner Legs And a Snatched Waist At Home

WIRED: 26 Smart STEM Toys for the Techie Kids in Your Life