An integral part of running any business is knowing how to develop a strategic communications plan. Whether you’re a large corporation, a small agency, or even a non-profit organization, a communication plan is vital to the structure and workflow of your entire team. Without a plan, it can be difficult to ensure that all your communications – both internally and externally – are cohesive and on message.

Spending my early PR years in-house representing a dozen or so magazines, I have a personal affinity for the glossies. For the better part of a decade, I sat in a newsroom as a spectator witnessing the beauty and perfection that goes into curating a magazine (without most of the frustrations the editors endured!)

If you’re reading this, there’s a good chance you work remotely at least part of the time. Working from home has many benefits, chief among them being flexibility and control over your own schedule. But if you’re like most hybrid remote workers, you probably also enjoy the occasional face-to-face interaction with your coworkers. That’s why hybrid remote working can be so great – it allows you to have the best of both worlds!

So, you landed that coveted interview with a PR firm. Congratulations! You should be excited – it’s not easy to get to the interviewing stage. But in addition to being excited, you should also well-prepared. Going into your interview for a new role in pubic relations feeling ready and organized will help to calm your nerves and give you a confidence boost.

You’ve probably heard the term “your brand” a lot, and there’s a good reason for that. The simple fact of the matter is that if you have a small business, it is imperative that you find your brand. But this raises some questions. What is it important to brand your business? What are the benefits?

A press release is a concise but compelling news story that is used to announce a new company, service, or product. Since press releases are easy to distribute across digital marketing platforms and to major news outlets, it’s a popular way for PR professionals to reach a vast number of people in a short period of time.

Just two short months later, it was my first day at Pace Public Relations. The first day was a whirlwind of meeting everyone and getting the lay of the land, but even so, I was so ready to begin. By the end of my first day, I had gone to my first company meeting, wrote a pitch, created a media list, and met everyone on the team.