Our Take

Is All PR Good PR? (Debunking the Myths)

August 17, 2023 News

PR is a longstanding strategic and beneficial instrument used by businesses and individuals to shape their public image and manage their reputation. But various myths have woven themselves into the fabric of the field over time. One such myth is the notion…

How to Craft the Perfect TV Pitch

July 30, 2023 News

For nearly 13 years, I’ve worked in a PR agency and have experienced a consistent truth: the allure of broadcast television is nearly irresistible. Even clients who initially seem reluctant to incorporate TV into their media strategy invariably succumb to…

Crisis Communications: What is It & Why Does it Matter in a PR Strategy?

July 18, 2023 News

Organizations and businesses of all shapes and sizes are susceptible to various challenges and unforeseen circumstances that can quickly escalate into a crisis. When a does crisis strike, time is of the essence, and having effective communication becomes paramount to…

Unlocking the Game Plan: Mastering Video Game PR for Players & Industry Professionals

June 30, 2023 Industries

The video game industry has become a global powerhouse, with millions of gamers and a market worth billions of dollars. With such a massive audience, effective public relations strategies have become essential for both gamers and video game companies. From…

June 2023: A Month for Summer Trends

June 28, 2023 News

Summer has gotten off to a busy start for both the Business and Lifestyle teams at Pace – the recent news cycle and key moments and trends of the summer have proven to be big moments for clients this June….

8 Benefits & Advantages of Public Relations in 2023

June 20, 2023 Public Relations

Public relations has long been a mainstay of communications and marketing. While Sex & The City’s Samantha Jones showcases the PR industry in a glamorous and high-powered setting, the important and role of PR goes much deeper than that. The…

May 2023: A Month for Affiliates

May 25, 2023 News

Flowers aren’t the only thing May ushers in – it’s also the time to begin prepping for the busy gift guide season in the media, which really heats up during the summer. And following the pandemic and the rise +…

Marketing vs. PR: What Are the Differences & Similarities?

May 15, 2023 Public Relations

In today’s highly competitive business landscape, effective communication and promotion are crucial for the success of any organization. Two key disciplines that play a significant role in shaping public perception and generating brand awareness are marketing and public relations. While…

PR For Doctors, Physicians, and the Healthcare Industry

May 14, 2023 Industries

Public relations, or PR, is crucial for managing and enhancing a company’s reputation, involving communication with various stakeholders such as the media, patients, and employees. PR can play a vital role in creating a positive perception, increasing visibility, and building…

April 2023: A Month for Protecting Our Planet

May 1, 2023 News

“The story of humanity rising to meet the challenge of climate change is full of things that seemed impossible until they became reality,” Marcy Franck, The Climate Optimist Newsletter Earth Month was first celebrated in 1970, but its importance has…

PR Podcasts: Are They an Effective Marketing Tool for PR Professionals?

April 21, 2023 Podcasts

PR professionals are always looking for new and effective ways to reach their target audience. One tool that has gained popularity in recent years is the use of podcasts as a marketing tool. But are PR podcasts really effective? Let’s…

Cybersecurity PR: Effective Strategies for Cybersecurity Companies

April 17, 2023 Industries

Cybersecurity has become an increasingly important concern in today’s digital age, as individuals and companies face the constant threat of cyberattacks and data breaches. With the ever-evolving nature of technology and the rise of sophisticated cyber criminals, the need for…

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