Our Take

small business

Small Business PR: Public Relations Strategies for Small Businesses

In an era when the social web is expanding, and consumer power is increasing, small businesses face the challenge of remaining relevant, attracting customers, and retaining their loyal following. However, competing with larger corporations in public relations can be difficult…

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Publicity Stunts: What Are They?

A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz…

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luxury brand

Luxury PR: Public Relations Strategies for Luxury Brands

Luxury brands are unique in selling products and a luxurious lifestyle and experience. Therefore, maintaining a strong public image and cultivating a sense of exclusivity is crucial for luxury brands. Similar to lifestyle brands, luxury brands need PR as it…

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Book PR: Public Relations Strategies For Books and Authors

Let’s say you have an incredible idea, a gift for the written word, and write a great book. You’re all set, right? Not so much. Unfortunately, more than a good idea and publisher is needed to make a book successful….

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communications plan

Creating a Strategic & Effective Communications Plan in 2023

In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive…

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corporate pr

Corporate PR: What is it and Why is it Important?

Marketing is key for any business to thrive. But it’s so much more than just selling a product or service. While public relations is typically thought of as bringing that service or item to an audience, it’s also necessary to…

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brand marketing

The Role of Public Relations in Marketing & Company Branding

In the world of business, branding is everything. Your brand is what sets you apart from your competition and determines how customers perceive your company. So, how does public relations fit into the equation? PR can be a powerful tool…

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tourism PR

Tourism PR: Public Relations Strategies for Travel Companies

The world is filled with hundreds of destinations, thousands of hotels, and even more attractions. So, convincing a traveler to choose one over the other boils down to the power of public relations. If the tourism PR is done well,…

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media relations

What is Media Relations? [Definition, Benefits & Complete Guide for 2022]

Media relations is the practice of managing communication between an organization and the media. It is both an art and a science that falls under the umbrella of public relations. What is the goal of media relations? The goal of…

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B2B PR: What is It?

Business to business (B2B) public relations is very similar to traditional marketing and public relations, but with a focus on targeting other businesses rather than consumers. The main difference between B2B and B2C PR is the type of audience you…

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bruce springsteen

Why One Bad Decision May Tarnish Bruce Springsteen’s Legacy

I LOVE Bruce Springsteen. As a born + raised Jersey girl, I grew up with my mom dancing to “Hungry Heart” in our kitchen after dinner. Fourth of July was not the 4th without playing Bruce’s greatest hits on repeat. I’ve lost track of how many Bruce shows I’ve been to.

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raising hands with heart

How Non-Profit PR Differs from For-Profit Clients

It’s easy for people to lump the field of public relations into a singular idea. The notion about a PR agency is that they just get good press for their clients (and step in when something goes awry). But there are so many more layers to what we do, and when it comes to working with non-profits, the work gets even more exciting and nuanced than for-profit clients.

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