Our Take

The Future of Media Relations is Through Thought Leadership

June 16, 2022 Public Relations

As a publicist, I often get asked the question, “What is public relations?” I explain that PR can mean many different things to many different people and entities. The brand of PR I practice is commonly referred to as media relations — the act of pitching a client to a journalist and then securing a placement in the media.

5 Reasons Publicists Should Return to the Office

May 11, 2022 Public Relations

If anything, the pandemic has taught those in the public relations industry that we can fully do our jobs remotely. Client communication switched from in-person to Zoom, and staff meetings were handled the same. In some ways, productivity went up – without clear separation of work/home/work-life balance, many of us found ourselves putting in longer days.

Lifestyle PR: What is It?

May 9, 2022 Industries

If you’ve ever worked in marketing, you’ve likely heard the term “lifestyle PR” other known as consumer PR. But what exactly is it– and why do brands benefit from this particular form of public relations? In the simplest of definitions,…

Pace Public Relations Partners with Words + Pixels

April 20, 2022 News

New York-based media relations agency Pace Public Relations has launched a strategic partnership with London-based PR agency Words + Pixels to provide high-growth businesses with access to international strategy, media insight and market-specific PR as they expand.

What is Thought Leadership & How is It Connected to Public Relations?

April 5, 2022 Public Relations

The term “thought leadership” has become a sort of buzzword, but what does it actually mean? Thought leadership is defined as an individual or organization that is recognized as an authority in a specialized field and is able to shape public opinion.

Collaborative Leadership: What is It & Why is it Important?

March 19, 2022 Broadcast

When you think of the term “leadership,” you might immediately think of one person at the head of a pack, barking orders and directing others. But there are many different types of leadership, and collaborative leadership is one of the most effective.

How the Pandemic Affected Media Pitching

March 17, 2022 Public Relations

Two years ago, NYC shut down and Pace Public Relations ventured like most into a new era of remote work. We all wishfully thought we’d “flatten the curve” and be back in the office in just two weeks … it’s probably better we had no clue what lied ahead.

How to Develop a Strategic Communications Plan

February 28, 2022 Communications

An integral part of running any business is knowing how to develop a strategic communications plan. Whether you’re a large corporation, a small agency, or even a non-profit organization, a communication plan is vital to the structure and workflow of your entire team. Without a plan, it can be difficult to ensure that all your communications – both internally and externally – are cohesive and on message.

The End of Six Iconic Magazines Made An Entire Generation Shed Tears

February 24, 2022 News

Spending my early PR years in-house representing a dozen or so magazines, I have a personal affinity for the glossies. For the better part of a decade, I sat in a newsroom as a spectator witnessing the beauty and perfection that goes into curating a magazine (without most of the frustrations the editors endured!)

3 Tips for Hybrid Remote Working

January 30, 2022 Public Relations

If you’re reading this, there’s a good chance you work remotely at least part of the time. Working from home has many benefits, chief among them being flexibility and control over your own schedule. But if you’re like most hybrid remote workers, you probably also enjoy the occasional face-to-face interaction with your coworkers. That’s why hybrid remote working can be so great – it allows you to have the best of both worlds!

Interviewing for a PR Job? Know the Most Common Questions!

December 15, 2021 Public Relations

So, you landed that coveted interview with a PR firm. Congratulations! You should be excited – it’s not easy to get to the interviewing stage. But in addition to being excited, you should also well-prepared. Going into your interview for a new role in pubic relations feeling ready and organized will help to calm your nerves and give you a confidence boost.

Why Branding is Important for Small Businesses

November 21, 2021 Public Relations

You’ve probably heard the term “your brand” a lot, and there’s a good reason for that. The simple fact of the matter is that if you have a small business, it is imperative that you find your brand. But this raises some questions. What is it important to brand your business? What are the benefits?

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