Our Take

How to Choose a PR Firm in NYC: What to Look for in 2026

July 17, 2026 NewsPublic Relations

Search “best PR firms in NYC” and you’ll get the same ten agencies ranked in a different order on every list, plus a few directories that seem to rank whoever paid them. None of that tells you much about who…

Why You Still Need PR in an AI World

June 13, 2026 CommunicationsMedia RelationsPublic Relations

For a long time, communications got treated like a nice-to-have. The team that wrote the press releases, managed the crisis when it came, and sat outside the room where the real decisions were made. Leadership would nod along when comms…

Public Relations vs. Advertising: Is PR More Effective?

June 12, 2026 Public Relations

When most people think about promoting a business, advertising is usually the first thing that comes to mind. It’s visible, controllable, and easy to measure in terms of spend. But visibility and spend aren’t the same thing as credibility —…

How Public Relations Builds Brand Authority for CEOs and Founders

June 8, 2026 Public Relations

You may have seen brand building strategies that look impressive on paper. They typically have a strong visual identity, consistent messaging and a well-managed social presence, among other things. Yet, the strategy consistently fails to move the needle on the…

Building Broker Credibility: How Real Estate Professionals Can Use Media to Stand Out in a Competitive Market

June 5, 2026 IndustriesMedia Relations

In today’s real estate market, trust is everything. Buyers and sellers are overwhelmed with choices, social media noise, and self-proclaimed “experts.” The brokers and agents who consistently win attention — and ultimately business — are the ones who establish authority…

Your Competitors Are Getting Press Coverage Right Now — Here’s Why

June 4, 2026 Media PitchingMedia RelationsPublic Relations

Most founders I talk to say the same thing when PR comes up. “We’re not ready yet.” And I get it. You want to have something solid before you start putting yourself out there, something you can actually stand behind….

How to Land Your CEO on TV

May 23, 2026 Media PitchingMedia RelationsPublic Relations

Securing a CEO appearance on national or local television can transform brand visibility, credibility, and growth potential. Yet, booking a high-impact TV segment requires more than luck—it demands strategic storytelling, disciplined preparation, and insider relationships with producers who know what…

Why Media Coverage Is a Startup’s Most Underrated Growth Strategy

May 12, 2026 Media RelationsNews

Total venture funding reached $469 billion in 2025 — the highest level in three years. Yet for most startups, the capital markets have never felt more closed off. That’s because the money isn’t spreading. Investors are writing bigger checks to…

What 10 Years of Booking TV Guests Taught Me About Why Your Pitch Gets Deleted

May 9, 2026 Media PitchingMedia RelationsPublic Relations

By Annie Pace Scranton I spent 10 years booking guests for major TV outlets, and during that time, I developed a pretty quick reflex. I could tell within a few seconds whether a pitch was going anywhere, and most of…

How to Overcome Common TV Interview Mistakes and Impress Executives

May 9, 2026 Media TrainingPublic Relations

While TV interviews can elevate an executive’s visibility and credibility faster than any other form of media, they can also reveal communication gaps instantly. Most missteps stem, not from lack of intelligence, but from rushing through preparation or misunderstanding the…

What is Publicity?

May 5, 2026 Public Relations

Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of publicity and find out ways you can receive publicity for yourself.

The Five Things To Look for When Hiring a NYC PR Agency

April 27, 2026 Public Relations

Finding the right PR agency in New York City can define how successfully your brand connects with the market — and the media. The city hosts some of the most competitive and creative firms in the world, from large national…

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