Our Take

Why Media Coverage Is a Startup’s Most Underrated Growth Strategy

May 12, 2026 Media RelationsNews

Total venture funding reached $469 billion in 2025 — the highest level in three years. Yet for most startups, the capital markets have never felt more closed off. That’s because the money isn’t spreading. Investors are writing bigger checks to…

What 10 Years of Booking TV Guests Taught Me About Why Your Pitch Gets Deleted

May 9, 2026 Media PitchingMedia RelationsPublic Relations

By Annie Pace Scranton I spent 10 years booking guests for major TV outlets, and during that time, I developed a pretty quick reflex. I could tell within a few seconds whether a pitch was going anywhere, and most of…

How to Overcome Common TV Interview Mistakes and Impress Executives

May 9, 2026 Media TrainingPublic Relations

While TV interviews can elevate an executive’s visibility and credibility faster than any other form of media, they can also reveal communication gaps instantly. Most missteps stem, not from lack of intelligence, but from rushing through preparation or misunderstanding the…

The Five Things To Look for When Hiring a NYC PR Agency

April 27, 2026 Public Relations

Finding the right PR agency in New York City can define how successfully your brand connects with the market — and the media. The city hosts some of the most competitive and creative firms in the world, from large national…

Change of Pace

April 22, 2026 News

In the spirit of Earth Day today, I’ve been reflecting on a week our team spent in New Orleans last month for the 3rd Coast Venture Summit, hosted by our client Idea Village, and one comment from an investor I met…

Pace Public Relations Spring Newsletter

April 19, 2026 News

We made it to April! Despite the freezing winter, Pace PR was out and about with a busy Q1. Sharing here a bit about what PPR has been up to in Q1 and some thoughts on the media landscape. It…

How Top PR Firms Secure TV Interviews During Major News Moments: Lessons from Artemis II

April 7, 2026 NewsPublic Relations

When Artemis II captured global attention, it wasn’t just a milestone for space exploration — it was a masterclass in how high-stakes media environments operate. For PR professionals, it offered a rare, real-time look at what it takes to secure…

The Definitive Guide to Choosing TV Media Training Companies

April 6, 2026 Media Training

By Annie Scranton, Founder & President, Pace Public Relations When executives and spokespeople step in front of a camera, there are no do-overs. A single TV interview can elevate a brand — or damage it in seconds. If you’re searching…

What is Media Relations? Definition, Strategy & Examples (2026 Guide)

March 19, 2026 Public Relations

Media relations is the practice of managing communication between an organization and the media. This extends beyond traditional journalists to include creators, newsletter writers, podcasters, and digital-first publications. It is both an art and a science that falls under the…

Does PR Impact SEO and AI Search?

March 17, 2026 Public Relations

SEO used to feel more controllable. You built out your website, figured out which keywords mattered, earned some links, and tracked your rankings. It was technical, sometimes tedious, but the levers were relatively clear. That world still exists, but it’s…

In-House PR vs. Hiring an Agency: Which Is Better?

March 12, 2026 Public Relations

If you’ve ever tried to land press coverage, manage a brand hiccup, or simply figure out why no one seems to be writing about your company, you already know: PR is harder than it looks. At some point, most growing…

Lifestyle PR: What is It?

March 9, 2026 Industries

If you’ve ever worked in marketing, you’ve likely heard the term “lifestyle PR” — also known as consumer PR. But what exactly is it, and why do brands benefit from this particular form of public relations? At its core, lifestyle…

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