Our Take

Why Affiliate PR Matters More Than Ever for Brands

August 25, 2026 Industries

Affiliate PR has changed significantly in just a few years. What began as a relatively straightforward way for publishers to earn commission from products featured in editorial content has evolved into a much larger part of how brands get discovered…

What is Thought Leadership & How is It Connected to Public Relations?

August 5, 2026 Public Relations

The term “thought leadership” has become a sort of buzzword, but what does it actually mean? Thought leadership is defined as an individual or organization that is recognized as an authority in a specialized field and is able to shape public opinion.

Integrated Marketing Communications: What is IMC & How Does PR Come Into Play?

July 20, 2026 CommunicationsNews

Integrated Marketing Communications (IMC) is an approach to marketing that combines all forms of communication strategies, channels and tools into a unified and well-coordinated plan. Done well, IMC ensures that no matter where your audience encounters your brand, they get…

How to Choose a PR Firm in NYC: What to Look for in 2026

July 17, 2026 NewsPublic Relations

Search “best PR firms in NYC” and you’ll get the same ten agencies ranked in a different order on every list, plus a few directories that seem to rank whoever paid them. None of that tells you much about who…

What is PR and Why is Public Relations Important?

July 16, 2026 Public Relations

Samantha from Sex in the City is still one of the most iconic public relations professionals on network television; an iconic character that is also fictional. Her profession seemed to exude glamour and excitement. Samantha never failed to mention the lavish parties she attended on Tuesday nights and certainty didn’t miss an opportunity to network with the most attractive men at the bar.

Why You Still Need PR in an AI World

June 13, 2026 CommunicationsMedia RelationsPublic Relations

For a long time, communications got treated like a nice-to-have. The team that wrote the press releases, managed the crisis when it came, and sat outside the room where the real decisions were made. Leadership would nod along when comms…

Public Relations vs. Advertising: Is PR More Effective?

June 12, 2026 Public Relations

When most people think about promoting a business, advertising is usually the first thing that comes to mind. It’s visible, controllable, and easy to measure in terms of spend. But visibility and spend aren’t the same thing as credibility —…

How Public Relations Builds Brand Authority for CEOs and Founders

June 8, 2026 Public Relations

You may have seen brand building strategies that look impressive on paper. They typically have a strong visual identity, consistent messaging and a well-managed social presence, among other things. Yet, the strategy consistently fails to move the needle on the…

Building Broker Credibility: How Real Estate Professionals Can Use Media to Stand Out in a Competitive Market

June 5, 2026 IndustriesMedia Relations

In today’s real estate market, trust is everything. Buyers and sellers are overwhelmed with choices, social media noise, and self-proclaimed “experts.” The brokers and agents who consistently win attention — and ultimately business — are the ones who establish authority…

Your Competitors Are Getting Press Coverage Right Now — Here’s Why

June 4, 2026 Media PitchingMedia RelationsPublic Relations

Most founders I talk to say the same thing when PR comes up. “We’re not ready yet.” And I get it. You want to have something solid before you start putting yourself out there, something you can actually stand behind….

How to Land Your CEO on TV

May 23, 2026 Media PitchingMedia RelationsPublic Relations

Securing a CEO appearance on national or local television can transform brand visibility, credibility, and growth potential. Yet, booking a high-impact TV segment requires more than luck—it demands strategic storytelling, disciplined preparation, and insider relationships with producers who know what…

Why Media Coverage Is a Startup’s Most Underrated Growth Strategy

May 12, 2026 Media RelationsNews

Total venture funding reached $469 billion in 2025 — the highest level in three years. Yet for most startups, the capital markets have never felt more closed off. That’s because the money isn’t spreading. Investors are writing bigger checks to…

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