Our Take

Tourism PR: Public Relations Strategies for Travel Companies

September 28, 2026 IndustriesPublic Relations

The world is filled with hundreds of destinations, thousands of hotels, and even more attractions. Convincing a traveler to choose one over the other boils down to the power of public relations. If the tourism PR is done well, a…

Crisis Communications: What is It & Why Does it Matter in a PR Strategy?

September 18, 2026 CommunicationsNewsPublic Relations

Quick Answer: Crisis communications is the reactive process of managing an organization’s messaging when an unexpected event threatens its reputation, such as a data breach or executive misconduct. It works alongside crisis strategy to help organizations control the narrative, protect…

Marketing vs. PR: What Are the Differences & Similarities?

September 5, 2026 NewsPublic Relations

Two key disciplines that play a significant role in shaping public perception and generating brand awareness are marketing and public relations. While these terms are often used interchangeably, they represent distinct practices with their own objectives and methods. Understanding the…

B2B PR: What It Is, Challenges Involved & Which Strategies Actually Solve Them

August 31, 2026 IndustriesPublic Relations

Business-to-business (B2B) public relations refers to commerce between businesses. This can take the form of marketing, selling, and servicing customers in a B2B environment. It applies the same core public relations principles as any other PR discipline, just aimed at…

Why Affiliate PR Matters More Than Ever for Brands

August 25, 2026 Industries

Affiliate PR has changed significantly in just a few years. What began as a relatively straightforward way for publishers to earn commission from products featured in editorial content has evolved into a much larger part of how brands get discovered…

What is Thought Leadership & How is It Connected to Public Relations?

August 5, 2026 Public Relations

The term “thought leadership” has become a sort of buzzword, but what does it actually mean? Thought leadership is defined as an individual or organization that is recognized as an authority in a specialized field and is able to shape public opinion.

Integrated Marketing Communications: What is IMC & How Does PR Come Into Play?

July 20, 2026 CommunicationsNews

Integrated Marketing Communications (IMC) is an approach to marketing that combines all forms of communication strategies, channels and tools into a unified and well-coordinated plan. Done well, IMC ensures that no matter where your audience encounters your brand, they get…

How to Choose a PR Firm in NYC: What to Look for in 2026

July 17, 2026 NewsPublic Relations

Search “best PR firms in NYC” and you’ll get the same ten agencies ranked in a different order on every list, plus a few directories that seem to rank whoever paid them. None of that tells you much about who…

What is PR and Why is Public Relations Important?

July 16, 2026 Public Relations

Samantha from Sex in the City is still one of the most iconic public relations professionals on network television; an iconic character that is also fictional. Her profession seemed to exude glamour and excitement. Samantha never failed to mention the lavish parties she attended on Tuesday nights and certainty didn’t miss an opportunity to network with the most attractive men at the bar.

Why You Still Need PR in an AI World

June 13, 2026 CommunicationsMedia RelationsPublic Relations

For a long time, communications got treated like a nice-to-have. The team that wrote the press releases, managed the crisis when it came, and sat outside the room where the real decisions were made. Leadership would nod along when comms…

Public Relations vs. Advertising: Is PR More Effective?

June 12, 2026 Public Relations

When most people think about promoting a business, advertising is usually the first thing that comes to mind. It’s visible, controllable, and easy to measure in terms of spend. But visibility and spend aren’t the same thing as credibility —…

How Public Relations Builds Brand Authority for CEOs and Founders

June 8, 2026 Public Relations

You may have seen brand building strategies that look impressive on paper. They typically have a strong visual identity, consistent messaging and a well-managed social presence, among other things. Yet, the strategy consistently fails to move the needle on the…

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