Our Take

Fintech PR: How Financial Brands Earn Media Trust

October 30, 2026 NewsPublic Relations

Quick Answer Fintech PR is public relations for financial technology companies. Because these companies ask people to hand over their money, the coverage that counts most tends to come from mainstream business outlets and from a founder who can explain…

Pace Public Relations Named a Finalist in Ragan’s PR Daily Awards for Trivium Packaging Sustainability Education Campaign

October 30, 2026 NewsPress Releases

FOR IMMEDIATE RELEASE Media Contact: Lindsay Bennett, SVP, Pace PR lindsay@pacepublicrelations.com 732-618-1483 NEW YORK, N.Y., October 22, 2026: Pace Public Relations has been named a finalist in the B2B Campaign category of Ragan’s PR Daily Awards for 2026 for “Closing…

Healthcare PR: How Doctors and Health Companies Earn Media Coverage

October 14, 2026 IndustriesPublic Relations

Quick Answer Healthcare PR, also called medical PR, is how doctors, practices, and health companies earn media coverage and public trust. The most effective healthcare PR makes the expert useful to the audience. Healthcare experts get booked when they solve…

What is a Press Release?

October 5, 2026 NewsPublic Relations

A press release is a concise but compelling news story that is used to announce a new company, service, or product. Since press releases are easy to distribute across digital marketing platforms and to major news outlets, it’s a popular way for PR professionals to reach a vast number of people in a short period of time.

Tourism PR: Public Relations Strategies for Travel Companies

September 28, 2026 IndustriesPublic Relations

The world is filled with hundreds of destinations, thousands of hotels, and even more attractions. Convincing a traveler to choose one over the other boils down to the power of public relations. If the tourism PR is done well, a…

Crisis Communications: What is It & Why Does it Matter in a PR Strategy?

September 18, 2026 CommunicationsNewsPublic Relations

Quick Answer: Crisis communications is the reactive process of managing an organization’s messaging when an unexpected event threatens its reputation, such as a data breach or executive misconduct. It works alongside crisis strategy to help organizations control the narrative, protect…

Marketing vs. PR: What Are the Differences & Similarities?

September 5, 2026 NewsPublic Relations

Two key disciplines that play a significant role in shaping public perception and generating brand awareness are marketing and public relations. While these terms are often used interchangeably, they represent distinct practices with their own objectives and methods. Understanding the…

B2B PR: What It Is, Challenges Involved & Which Strategies Actually Solve Them

August 31, 2026 IndustriesPublic Relations

Business-to-business (B2B) public relations refers to commerce between businesses. This can take the form of marketing, selling, and servicing customers in a B2B environment. It applies the same core public relations principles as any other PR discipline, just aimed at…

Why Affiliate PR Matters More Than Ever for Brands

August 25, 2026 Industries

Affiliate PR has changed significantly in just a few years. What began as a relatively straightforward way for publishers to earn commission from products featured in editorial content has evolved into a much larger part of how brands get discovered…

What is Thought Leadership & How is It Connected to Public Relations?

August 5, 2026 Public Relations

The term “thought leadership” has become a sort of buzzword, but what does it actually mean? Thought leadership is defined as an individual or organization that is recognized as an authority in a specialized field and is able to shape public opinion.

Integrated Marketing Communications: What is IMC & How Does PR Come Into Play?

July 20, 2026 CommunicationsNews

Integrated Marketing Communications (IMC) is an approach to marketing that combines all forms of communication strategies, channels and tools into a unified and well-coordinated plan. Done well, IMC ensures that no matter where your audience encounters your brand, they get…

How to Choose a PR Firm in NYC: What to Look for in 2026

July 17, 2026 NewsPublic Relations

Search “best PR firms in NYC” and you’ll get the same ten agencies ranked in a different order on every list, plus a few directories that seem to rank whoever paid them. None of that tells you much about who…

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