Our Take

What is Publicity?

January 5, 2020 Public Relations

Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of publicity and find out ways you can receive publicity for yourself.

How Public Relations Works

November 7, 2019 Public Relations

Annie Scranton explains how public relations work on Episode 205 of Unleashed – How to Thrive as an Independent Professional

How to Succeed at Your First PR Internship

July 8, 2019 Public Relations

You’ve been working hard at school for the past several months and now the time has come for you to put those theories you’ve read about to the test. You’ve landed your first internship! Although you pay attention in class and have worked summer jobs before, you may be questioning your abilities.

How a PR Pro Navigates the Newsroom to Help Grow Your Business

June 25, 2019 Public Relations

Even with the advent of streaming media for handheld devices, podcasts, Artificial Intelligence, and subscription services, television remains a key content driver. As a former network news producer with eight years’ experience in this rough-and-tumble fast-moving business, let me take you inside a working newsroom and show you how it all comes together, and how an established PR professional can help raise your profile and save your hide when things unexpectedly fall apart.

What PR Agencies are Looking for in an Intern

April 8, 2019 Public Relations

I recently had the opportunity to interview potential summer interns and it wasn’t long ago that I was an intern. I read through intern applicants’ writing samples, looked over their resumes and spoke with them about their experience as well…

How to Be a PR Pro Without the Years of Experience

February 27, 2019 Public Relations

Starting your career is one part excitement and one part nerve-wracking. When combined, you go through your day like a stress-filled firecracker who’s ready to take on the world although you have no idea how! To be a Pro in…

What is PR and Why is Public Relations Important?

January 30, 2019 Public Relations

Samantha from Sex in the City is still one of the most iconic public relations professionals on network television; an iconic character that is also fictional. Her profession seemed to exude glamour and excitement. Samantha never failed to mention the lavish parties she attended on Tuesday nights and certainty didn’t miss an opportunity to network with the most attractive men at the bar.

Teaching Media Relations … Not As Easy As It Seems!

February 10, 2016 Public Relations

This year I was honored when Hofstra University asked me to join their faculty as an Adjunct Professor within their Department of Journalism, Media Studies and Public Relations. I’m currently three classes into teaching this semester of Media Relations to undergraduate students….

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