Our Take

Building Broker Credibility: How Real Estate Professionals Can Use Media to Stand Out in a Competitive Market

June 5, 2026 IndustriesMedia Relations

In today’s real estate market, trust is everything. Buyers and sellers are overwhelmed with choices, social media noise, and self-proclaimed “experts.” The brokers and agents who consistently win attention — and ultimately business — are the ones who establish authority…

Your Competitors Are Getting Press Coverage Right Now — Here’s Why

June 4, 2026 Media PitchingMedia RelationsPublic Relations

Most founders I talk to say the same thing when PR comes up. “We’re not ready yet.” And I get it. You want to have something solid before you start putting yourself out there, something you can actually stand behind….

How to Land Your CEO on TV

May 23, 2026 Media PitchingMedia RelationsPublic Relations

Securing a CEO appearance on national or local television can transform brand visibility, credibility, and growth potential. Yet, booking a high-impact TV segment requires more than luck—it demands strategic storytelling, disciplined preparation, and insider relationships with producers who know what…

Why Media Coverage Is a Startup’s Most Underrated Growth Strategy

May 12, 2026 Media RelationsNews

Total venture funding reached $469 billion in 2025 — the highest level in three years. Yet for most startups, the capital markets have never felt more closed off. That’s because the money isn’t spreading. Investors are writing bigger checks to…

What 10 Years of Booking TV Guests Taught Me About Why Your Pitch Gets Deleted

May 9, 2026 Media PitchingMedia RelationsPublic Relations

By Annie Pace Scranton I spent 10 years booking guests for major TV outlets, and during that time, I developed a pretty quick reflex. I could tell within a few seconds whether a pitch was going anywhere, and most of…

What Is Earned Media — And Why It’s More Powerful Than Advertising

January 25, 2026 Media RelationsPublic Relations

Earned media is one of those terms everyone in communications uses, but very few people stop to define. I’ve met plenty of founders and internal marketing leads who are suddenly “doing PR” with no training, no roadmap, and a vague…

Public Relations vs. Media Relations: What’s the Difference (and Why it Matters)

January 16, 2026 Media RelationsPublic Relations

If you’re familiar with the communications field, then the chances are that you’ve heard the terms public relations and media relations at one point or another. Often times, these terms are used interchangeably. But are they one and the same? The answer is no. While they are certainly similar, and each have value in any communications industry, the truth is that there are key differences between public relations and media relations.

Why Hiring a New York PR Agency for Media Relations Can Make All the Difference

September 18, 2025 Media Relations

By Annie Pace Scranton The Hustle of PR in New York City In New York City, the heart of the media world, working with a New York PR agency means tapping into hustle culture. Media relations in NYC isn’t about…