Founders who show up consistently in broadcast media don’t just build visibility; they build thought leadership. The kind that shapes how investors, partners, and customers see you before the first conversation happens. We help founders get there.
Our team includes former journalists and newsroom insiders who understand how broadcast media actually works — how stories get chosen, how guests get booked and what keeps a founder from getting called back.
We’ve spent years building the relationships with producers, bookers, and editors that make consistent placement possible. We know how to match your expertise to what the media is covering right now, position you for recurring visibility, and prepare you to deliver when you get there.
We partner with founders who have a genuine point of view and are ready to build a TV presence, not just land a single segment. Our clients typically include:
If you have insight worth sharing and an audience worth reaching, we know how to get you in front of them.
TV publicity for founders goes beyond booking. We develop the story angles that producers want, pitch the right shows at the right moments, prepare you for the interview, and manage the media relationships that drive repeat bookings. Our work includes:
TV publicity and thought leadership development work best when there’s a real story behind them. We’re not in the business of manufacturing moments. Rather, we find the angles already present in what you’re building and get them in front of the right audiences.
If you’re earlier in the process and want to build your broadcast readiness first, our media training work or PR Launchpad program may be the right place to start!
Most clients see their first broadcast media placement within the first few months of engagement. Building a consistent broadcast presence is a longer play. The relationships and story angles we develop on your behalf are what make recurring coverage possible.
Not necessarily. We assess where you are as a communicator early in the engagement and recommend training if we think it will meaningfully improve your results. We work with founders and executives who are new to broadcast and those who have prior experience. For founders earlier in the process, our guide to common TV interview mistakes is a useful starting point.
Broadcast media is one of the fastest ways to establish a founder as the authority in their space. A recurring presence on the right programs — commenting on industry trends, breaking news, or emerging challenges in your market — builds a public record of expertise that owned content alone can’t replicate. Over time, it shifts how journalists, investors and even peers perceive you.
It depends on what you’re trying to accomplish and who you’re trying to reach. We work across national morning and daytime programming, cable business and news networks, local market television, and digital programs at broadcast scale. We target the outlets where your appearance will actually move something for your business.
Yes. While Pace PR is an NYC-based PR firm, we work with founders across the country. Many national broadcast placements don’t require in-studio appearance, and we coordinate remote setups when needed.