If you’ve ever worked in marketing, you’ve likely heard the term “lifestyle PR” other known as consumer PR. But what exactly is it– and why do brands benefit from this particular form of public relations?
In the simplest of definitions, it is a type of public relations that focuses on reaching your consumer through valuable placements in lifestyle-oriented media channels.
Across fashion and beauty, health and fitness, food and beverage, travel, home and more, reaching your target consumer through trusted media outlets can be extremely beneficial to achieving business goals. Lifestyle PR gets your product or service in front of the right audience of consumers that are seeking out new brands, engaging with content and taking action.
Why Do Brands Need Lifestyle PR?
The goal of lifestyle PR is simple = credibility, consumer awareness, connection and click throughs! …The four C’s!
Credibility: So many lifestyle media brands have been around for decades. From Vogue and Cosmo to Good Morning America, Today and more, the trust that a write up or recommendation in a consumer lifestyle outlet brings to your business is, well…priceless!
Consumer Awareness: Lifestyle PR allows you to tap into pre-existing communities and networks that your target audience is already a part of! As we all know –the right audience is everything.
Connection: Lifestyle PR is a great way to connect with customers on a personal level. A GenZer may embrace the humor and “omg this is so us” vibe they get from an outlet like Betches, while a young mom may live by a Today.com or People.com review. The content speaks to them, engages them and brings a level of brand awareness that sticks.
Click throughs: The end goal for most businesses? Shoppers! Thanks to the evolution of digital media, publishers’ use of affiliate programs like Share-a-Sale and Impact enable brands to track and see the value of their investment in lifestyle PR through click throughs – and purchases!
What Falls Under the Term “Lifestyle”?
When we think of the term “lifestyle,” chances are, different images and ideas come to mind for each of us. The term is pretty broad, after all.
Lifestyle is all encompassing when it comes to the activities, interests and items a person uses every day. Anything from how we like to spend our free time, to the kind of food we eat to the apparel + accessories that make up our wardrobe and the way we take care of our bodies.
What Does Lifestyle Public Relations Entail?
There are a few key elements that are essential to any good lifestyle PR campaign.
Firstly, it’s important to identify what makes your brand stand out from the rest! Identifying your brand message and key differentiators will set your campaign up for success.
Next, determine which channels will reach your target audience most effectively. This requires taking the time to get to know your audience – their demographics, interests, and pain points.
Once you’ve identified your target channels, it’s important to create a strategy for how you will reach those individuals. What makes your brand relevant and important to consumers right now? What’s happening in the world today that brings your brand into the conversation? And most importantly, think about the reader, viewer – and audience first: why should they care?
Finally, to properly kick-off a lifestyle PR campaign for most brands, getting set up on an affiliate platform and creating a competitive program is crucial.
Lifestyle PR is What We Do
Pace Public Relations is a full-service public relations agency that specializes in lifestyle PR. As a media relations agency, we specialize in achieving the right exposure that matters to our clients across all media platforms including digital, print, podcasts, radio and broadcast.
We have a team of talented professionals with direct experience working with small businesses, venture-backed startups and large organizations to get their product & brand in front of the right consumer through valuable media placements.
We utilize our extensive industry knowledge and expertise to develop strong PR strategies that will ultimately separate your brand from your competitors. If you’re interested in learning more about how we can help, contact us today!