Our Take

B2B PR: What It Is, Challenges Involved & Which Strategies Actually Solve Them

August 31, 2026 IndustriesPublic Relations

Business-to-business (B2B) public relations refers to commerce between businesses. This can take the form of marketing, selling, and servicing customers in a B2B environment. It applies the same core public relations principles as any other PR discipline, just aimed at…

Why Affiliate PR Matters More Than Ever for Brands

August 25, 2026 Industries

Affiliate PR has changed significantly in just a few years. What began as a relatively straightforward way for publishers to earn commission from products featured in editorial content has evolved into a much larger part of how brands get discovered…

Building Broker Credibility: How Real Estate Professionals Can Use Media to Stand Out in a Competitive Market

June 5, 2026 IndustriesMedia Relations

In today’s real estate market, trust is everything. Buyers and sellers are overwhelmed with choices, social media noise, and self-proclaimed “experts.” The brokers and agents who consistently win attention — and ultimately business — are the ones who establish authority…

Lifestyle PR: What is It?

March 9, 2026 Industries

If you’ve ever worked in marketing, you’ve likely heard the term “lifestyle PR” — also known as consumer PR. But what exactly is it, and why do brands benefit from this particular form of public relations? At its core, lifestyle…

Media Training for Authors: How to Prepare for TV Interviews During Your Book Launch

March 6, 2026 IndustriesMedia Training

If you’re preparing to launch a book, visibility is everything. In a crowded market — where hundreds of millions of books sell each year in the U.S. alone — earning attention requires more than a press release. It requires precision….

Corporate PR: Why It Matters for Modern Brands & What a Winning Strategy Looks Like

February 23, 2026 IndustriesPublic Relations

Corporate PR (public relations) is the strategic management of a company’s reputation, stakeholder relationships and public narrative. Unlike product-focused PR campaigns, corporate PR shapes how investors, employees, regulators, media and the broader public perceive the organization itself. A strong product…

What Type of PR Is Best for Authors? (A Practical Guide in 2026)

February 4, 2026 IndustriesPublic Relations

If you’re an author trying to promote a book, you’ve probably asked: “What type of PR do I actually need?” And more importantly: “What kind of PR will help my book succeed?” The truth is, book publicity isn’t one single…

Unlocking the Game Plan: Mastering Video Game PR for Players & Industry Professionals

June 30, 2023 Industries

The video game industry has become a global powerhouse, with millions of gamers and a market worth billions of dollars. With such a massive audience, effective public relations strategies have become essential for both gamers and video game companies. From…

PR For Doctors, Physicians, and the Healthcare Industry

May 14, 2023 Industries

Public relations, or PR, is crucial for managing and enhancing a company’s reputation, involving communication with various stakeholders such as the media, patients, and employees. PR can play a vital role in creating a positive perception, increasing visibility, and building…

Cybersecurity PR: Effective Strategies for Cybersecurity Companies

April 17, 2023 Industries

Cybersecurity has become an increasingly important concern in today’s digital age, as individuals and companies face the constant threat of cyberattacks and data breaches. With the ever-evolving nature of technology and the rise of sophisticated cyber criminals, the need for…

Legal PR: An Intro to Litigation Public Relations

March 2, 2023 Industries

The legal field can be complex and competitive, and establishing yourself as a leader in the area can be challenging. As a legal professional, it is important to have excellent legal skills and communicate your expertise to your target audience….

Small Business PR: Public Relations Strategies for Small Businesses

February 1, 2023 Industries

In an era when the social web is expanding, and consumer power is increasing, small businesses face the challenge of remaining relevant, attracting customers, and retaining their loyal following. However, competing with larger corporations in public relations can be difficult…

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