At Pace, we lead with trust, transparency and opportunity – a reason why we’ve retained our entire staff for years! We have several interns who have started at Pace, now leading departments. Meet the Pace team!
Founder/CEO
Founder/CEO
Annie Scranton is the Founder and CEO of Pace Public Relations (Pace PR), an award-winning New York City-based public relations agency specializing in media relations, strategic communications, and brand storytelling. Since founding the firm in 2010, Annie has transformed her passion for storytelling into a results-driven agency that helps brands amplify their voices, shape their narratives, and connect authentically with their audiences. She leads Pace PR with a collaborative, people-first approach and a steadfast commitment to continuous growth for both clients and colleagues.
Before launching Pace PR, Annie spent nearly a decade as a television producer, booking guests for top national networks including CNN, Fox News, CNBC, MSNBC, and ABC. Her deep relationships across the media landscape and firsthand newsroom experience give Pace PR clients a distinct advantage—earning consistent placements on premier broadcast outlets and leading digital platforms.
As AI and the media landscape evolve, Annie keeps Pace PR at the forefront of innovation. Expanding beyond traditional earned media, her team now leads campaigns in influencer marketing, affiliate partnerships, climate communications, paid media, and thought leadership—delivering measurable brand awareness and audience growth for clients. Annie also hosts The PR Pace Podcast, where she interviews some of the industry’s most influential voices, and is the author of The Guide to Earned Media (Kogan Page, 2023).
A passionate educator and mentor, Annie teaches Public Relations at NYU’s School of Professional Studies and serves on the Northeast Regional Board of Directors for Step Up, a nonprofit empowering girls and young women through mentorship. A proud Smith College alumna, she has served on the Board of the New York Smith College Club and frequently collaborates with the college. She also volunteers through Encore NYC, maintaining a long-term friendship with Orya, whom she’s spoken with weekly for three years.
Under Annie’s leadership, Pace PR has earned numerous accolades, including recognition as a Top Place to Work and certification as a Minority and Women-Owned Business Enterprise (MWBE) in the state of New York—an achievement that reflects her dedication to inclusion and equity in the communications industry.
Annie’s proudest accomplishment is her daughter, Rose. She lives in Manhattan with Rose and her husband, Michael—whom she met years ago while both were producing for Geraldo.
Partner/Senior Vice President, Lifestyle
Partner/Senior Vice President, Lifestyle
Lindsay Ferraro Bennett is a seasoned public relations executive with 20+ years of experience crafting high-impact communications strategies for global brands, venture-backed startups, and emerging thought leaders. Known for her deep industry expertise, strong media relationships, and results-driven mindset, she currently heads the Lifestyle Division at Pace, where she drives innovative campaigns that elevate brand visibility and business outcomes.
At Pace, she spearheaded the launch of Pace’s award-winning affiliate PR program, which earned her a 2024 Top Women in PR “Changemakers” Award for its innovation and rapid growth. Under her leadership, both she and her team achieved individual and agency certification through Impact, positioning them as leaders in the evolving affiliate marketing landscape. She has often shared her expertise including on PR360 Podcast, Business.com, U.S. Chamber of Commerce–Co. and more.
Beyond affiliate marketing, Lindsay plays a key role in business development for Pace’s Lifestyle Division. She has presented on agency growth and leadership strategies at major conferences like the 2023 PRSA Counselors Academy. Prior to Pace, Lindsay honed her communications expertise at leading media organizations, including American Express Publishing and Bauer Media Group, where she held senior roles in corporate communications. Throughout her career, she has led public relations initiatives for prominent brands such as U.S. Polo Assn., Away, and Hint, as well as dozens of emerging companies in the startup ecosystem.
Lindsay is also an active advocate and committee chair for the non-profit SAY: The Stuttering Association for the Young. She holds a bachelors degree from the University of Maryland’s Robert H. Smith School of Business, is a proud former collegiate cheerleader, a mother of two young children and devoted pet parent.
Partner/ Senior Vice President, Business
Partner/ Senior Vice President, Business
Rose Levy is a Senior Vice President and Partner at Pace Public Relations, where she leads business development, strategic planning, and the agency’s Business Practice. With more than 20 years of experience advising companies at the intersection of media, technology, and sustainability, Rose is known for shaping national conversations and building high-performing teams that deliver results.
Since joining Pace PR eight years ago, Rose has played a central role in expanding the agency’s client portfolio, team, and capabilities. She established and now leads the agency’s climate-focused practice—now a key driver of annual revenue growth—supporting companies advancing the clean energy transition as they move from innovation to adoption.
Rose advises clients across sectors on media strategy, brand positioning, executive visibility, and issues management. She is deeply involved in client work from pitch to placement, offering clear counsel and creative execution. She also oversees hiring and staff development, ensuring each client is supported by a strong, strategic team.
Before Pace, Rose led corporate communications at Refinery29, where she elevated the brand’s visibility, boosted revenue through strategic media partnerships, and helped build cultural franchises like 29Rooms. Earlier in her career, she developed and led high-impact PR campaigns at agencies including Havas PR North America and Goldin Solutions, with a focus on funding milestones, product launches, and executive profiling for startups, public companies, and mission-driven organizations.
Rose has deep experience navigating complex communications challenges and has advised both established and emerging brands on reputation management, corporate messaging, financial communications, and internal strategy. Her work has helped clients gain credibility, stand out in competitive markets, and build lasting stakeholder trust.
Senior Director
Senior Director
Kara De los Reyes is a results-driven professional with nearly 20 years of experience in public relations, communications, and media relations working with a wide range of clientele, including nonprofit, fashion, lifestyle, beauty, healthcare, and the arts. She strives to provide her clients with innovative ideas, strategic media plans, thought leadership insights and suggestions, and messaging creation from start to finish. With a degree in journalism, Kara prides herself on creative writing, from pitches to contributor articles, that is engaging and relevant, and keeps her clients top of mind in the media.
Kara uses her years of agency experience and entrepreneurial approach to elevate creative campaign development for thought leaders in varying fields, from fintech and taxation to nutrition and retail. She has led efforts and worked on major branding campaigns for Credit Sesame, Realm, RealSelf, Arts Brookfield, PETA, Aviation American Gin, amfAR, Museum of Sex, Susan G. Komen, and more.
Account Director
Account Director
Kate Laursen has over a decade of public relations and community-building experience spanning private companies and non-profit organizations. Kate is currently an Account Director at Pace Public Relations, leading a portfolio of accounts specializing in climate, social impact, and economic development. Her communication strategies have served as a blueprint for the world’s largest corporations, groundbreaking startups, and the largest cities in the country including Walmart, Rivian, Silicon Valley Bank, and the economic development organization for the City of New Orleans. Kate is a true partner to her clients, creating effective PR campaigns to influence public opinion, grow visibility, impact policy, and establish credibility. The through-line of Kate’s career has been pioneering new systems, programs, and culture through storytelling.
Associate Director, Head of Broadcast
Associate Director, Head of Broadcast
An award-winning public relations professional, natalie medved leads the broadcast team at ppr, overseeing daily national and local media pitching for the agency’s roster of subject matter experts and thought leaders. Natalie joined ppr in 2016 and has steadily grown the broadcast department since her addition, building the agency’s prolific roster reputation and a deep network of media contacts.
Today, she manages the day-to-day strategy and execution of broadcast pitching to top-tier cable networks, streaming news platforms, and news radio stations, securing interviews for clients across politics, business, law, personal finance, and more. Her efforts regularly land clients on high-profile programs including msnbc’s morning joe, fox & friends, cbs news, abc’s good morning america, and newsnation’s morning in america.
In recognition of her early impact in the industry, natalie received the prnews rising pr star award in 2018. She continues to drive measurable results by booking multiple clients on air daily.
Natalie holds a bachelor’s degree in public relations from pennsylvania state university, where she also gained on-air and production experience as a radio producer.
Senior Account Executive
Senior Account Executive
Addisyn Bryant is a Senior Account Executive at Pace Public Relations and also runs PPR’s internship program. She started at PPR as an intern in 2020 and has now been with the team full-time for four years. She frequently works with PPR’s thought leaders and subject matter experts, particularly authors, and within industries including health/wellness, technology/AI, economic development, real estate, law, and more. Based out of Nashville, Addisyn is an experienced media relations professional skilled in leveraging the news cycle and creating impactful strategies to elevate her clients’ expertise and achieve high quality hits across broadcast, print/digital publications, and podcasts. Standout media placement achievements include MSNBC, CBS News, NewsNation, The New York Times, POLITICO, CNBC Make It, Business Insider, Digiday, and more.
Addisyn is a graduate of New York University, where she received a Bachelor’s degree in Media, Culture, and Communication with a Minor in the Business of Entertainment, Media, and Technology.
Account Executive
Account Executive
Grace, a member of the lifestyle team at Pace Public Relations brings a variety of agency experience from her time at bread & Butter, IMAGINE PR and Talent Resources. During her time in hospitality and food & beverage PR, Grace has contributed and led successful campaigns including new restaurant openings, launches and events for boutique restaurants and hotels to international chains and brands.
A Syracuse University, Maxwell School of Citizenship and Public Affairs alumna, Grace developed a passion for human interaction as a sociology major. She leverages her academic background to create stories that demonstrate an understanding of public opinion and identifies trendsetting moments.
As a New York native and Washington, DC transplant, Grace is a true nomad and foodie at heart, always up to date on where to stay, what to do and where to eat in any new city she visits.
Account Executive
Account Executive
Named to Qwoted’s Top 100 in PR, Leah is an Account Executive on the Broadcast team with a strong track record of securing top-tier media placements. She holds a master’s degree in public policy from Penn State, which initially drew her to clients in the political space, but she quickly fell in love with a wide range of clients across several verticals. Leah is especially drawn to working with clients in the mental health and wellness space and thrives on learning from every client she supports. Her media wins include interviews on CNN, NPR, NBC, FOX, ABC, and MSNBC, as well as placements in The Washington Post, Bloomberg, Fortune, SELF, TODAY.com, The Independent, NerdWallet, Women’s Health, HuffPost, and more.
Assistant Account Executive
Assistant Account Executive
Janika began her journey at Pace as an intern in June 2023 while completing her undergrad study at Rutgers University New Brunswick. She holds a bachelor’s degree in Communication with a specialization in PR, and a minor in Gender and Media. As an intern, Janika played a key role in developing critical internal initiatives and supporting new business leads, helping grow the business and climate vertical’s brand presence. She assisted on the creation of the agency’s first-ever climate newsletter and created their first climate client roster. Following her internship, Janika was later promoted to Assistant Account Executive, where she supports media relations, research, and strategic communications—particularly in the areas of climate solutions and sustainability, consumer brands, and technology.
Driven by a deep interest in the intersection of race, class, and gender, Janika brings a critical and inclusive lens to her work. She is a strong advocate for equity in media and communications and plans to return to Rutgers for a master’s degree in Communication, with a focus on Corporate Purpose and Social Impact. Outside of work, she enjoys reading, painting, and creative writing.
Senior Media Relations Strategist
Senior Media Relations Strategist
Samantha Perriello is a media relations expert who’s cultivated an extensive background in consumer lifestyle, fitness, health and wellness, beauty and entertainment public relations.
From her time spent at leading national and global agencies in New York and Los Angeles, to consulting as an independent freelancer, she has provided public relations services to prominent global and national brands, personalities, and events including: Lagree Fitness and Sebastien Lagree, Kirschen Katz (celebrity yoga instructor), Flywheel Sports, Club Pilates, The IV DOC, Lagree DC, Shazam, MTV/VH1, Frederic Fekkai, Objective Wellness, Jouviance, Mercedes-Benz New York Fashion Week, Heidi Klum’s Annual Halloween Party, and the U.S. launch of Accessorize retailers. In recent years her focus has been working with celebrity fitness trainers to promote their methods and equipment, as well as working with nutrition and beauty wellness supplements.
Senior Media Relations Strategist
Senior Media Relations Strategist
Andrew Hoffman is an Emmy Award winning television executive with more than 30 years’ experience in cable and broadcast news. During his career, Andy helped create and launch three cable networks in three diverse content areas: Fox Business Network, Court TV and Sports News Network. In his most recent position, Andy oversaw the creation of all live content for Yahoo Finance where he led a team of 50+ people producing 8 hours of daily live financial programming.
Previously, Andy held leadership roles at Good Morning America and CNBC. He was the control room producer during some of the biggest news events of that period, including the 9/11 terrorist attacks, the 2004 Indonesian earthquake and tsunami and Hurricane Katrina in 2005.
His early career was spent at startups Sports News Network and Court TV, where he produced thousands of hours of live courtroom drama, including the high profile murder trials of the Menendez Brothers and O.J. Simpson.
Andy is a graduate of the University of Rochester and has a Masters Degree from the Newhouse School of Public Communications at Syracuse University.
Senior Media Relations Strategist
Senior Media Relations Strategist
Jauné Jackson is an award-winning network showrunner, producer, and journalist with a national presence across newscasts, live productions, documentaries, and social media. She has shaped programming for major networks including CBS, NBC, CNN, MSNBC, CNBC, ESPN, HLN, Court TV, and Bounce TV, and played a pivotal role in the national launch of Scripps News.
Beyond production, Jauné provides media relations strategy for a variety of clients, with a particular focus on broadcast. She is an active member of The National Association of Black Journalists (New Orleans & Atlanta chapters), The Press Club of New Orleans, The Society of Professional Journalists, ForbesBLK and many others. A proud native New Orleanian, Jauné continues to leave a lasting mark on journalism and media.
Affiliate PR Strategist
Affiliate PR Strategist
Marissa Pressey is the Affiliate PR Specialist at Pace Public Relations and helps lifestyle brands boost their brand exposure, credibility and revenue through earned media and affiliate marketing. With over a decade in media relations, Marissa brings a creative and strategic perspective to PR campaigns. As a former Emmy-nominated broadcast meteorologist and news reporter, Marissa’s extensive background has helped her land placements across many national print, digital and TV platforms from Today Show, GMA, Kelly Clarkson, Oprah Daily, Bustle, Allure, Cosmo, Good Housekeeping, Country Living, TheSkimm, KTLA and more. In her spare time, she loves to travel, cook, and go for walks on the beach. She currently lives in Southern California with her husband and two daughters.
SEO Strategist
SEO Strategist
Laura Amy became Pace PR’s SEO Strategist & Consultant in August 2019. She specializes in strategic on-page SEO implementation, optimization and content creation. In January 2020, she launched her company, Hello SEO, through which she has provided data-driven strategies to small companies, entrepreneurs and individuals seeking to improve their online presence across search engines. She has a proven track record of improving her clients’ bottom line by driving organic traffic, boosting keyword rankings, generating leads and increasing their ROI.
Laura is proficient with several website backends, including WordPress, Squarespace, WIX, DealerOn, DealerInspire and Shopify. In addition to large e-commerce and automotive sites, Laura has provided SEO services for small to medium-sized websites across a vast array of fields and industries, including technology, health and wellness, education, fitness and travel.