Thought Leadership PR

Stand Out in a Noisy Market With a Strategic Thought Leadership Program

Thought leadership PR is the discipline of shaping an expert’s or organization’s point of view and amplifying it through the right channels. It blends storytelling, reputation building, and strategic visibility to move ideas – and audiences – forward. 

Audiences today trust experts, not just companies. Yet even the strongest ideas fall flat without a deliberate, sustained PR strategy behind them.

We help leaders and organizations clarify what they stand for, communicate their expertise, and earn the type of media coverage and visibility that influence perception.

Brands and executives with something to say deserve to be heard. Our thought leadership public relations programs help you articulate a clear point of view, shape conversations in your industry and earn the visibility that drives trust and growth. 

It’s PR crafted for leaders who want to shape conversations, not chase them.

Ready to elevate your expert voice?

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A Strategy Framework that Builds Influence, Credibility, and Visibility

Unlike traditional PR, thought leadership public relations is:

  • Proactive and narrative-driven
  • Built around an expert’s differentiated POV
  • Designed to influence long-term perception
  • Focused on credibility, not just coverage

Our team of former journalists and PR experts use an insight-driven approach to our programs, which are designed to elevate experts, executives, founders, and organizations across industries. We build a strategic thought leadership narrative – your signature POV – supported by message pillars that anchor media outreach, broadcast media placements, and content strategy. The most meaningful outlets, reporters, and opportunities for your authority-building goals are identified, then pitched consistently with a story-first approach.

Who We Work With

We partner with voices who have something meaningful to say, including:

Whether you’re shaping public conversations or leading within your industry, we elevate your expertise and help you be heard.

Proven Experience Building Industry Leaders

We’ve helped executives, subject-matter experts, and organizations secure high-value visibility in trusted outlets and platforms.  

Every program is grounded in strategy, story and measurable impact.

See Pace PR Clients On

Client Success

Toys for Tots “Toddler of the Year” on FOX News

Jenna Stauffer on NewsNation Morning in America

Lindsey Drath on MS NOW

Kaivan Shroff on CNN

Nicole Runyon on FOX 2 Detroit

Dr. Susannah Hills on CBS

Let’s build your authority - strategically and sustainably - together.

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Frequently Asked Questions

What types of media placements do you secure?

We focus on high-impact earned media, including national and trade publications, broadcast TV, digital outlets, and platforms that matter most to your audience and goals.

How do you position my expertise?

We develop a clear, differentiated point of view and consistently pitch it to the right media and platforms to build credibility and long-term authority.

Do you help refine my message?

Yes. We help clarify your point of view and develop message pillars that guide media outreach and content strategy.