Media Relations

Strategic Storytelling That Earns Coverage and Shapes Perception

Great stories don’t earn coverage by accident. They earn coverage because they’re relevant, well-positioned and brought to the right journalists at the right moment.

Our media relations programs combine newsroom insight, strategic storytelling and a deeply targeted approach to ensure your narrative reaches and resonates with the audiences that matter most. 

We help brands, executives, and experts break through noise, shape conversations and build lasting credibility through earned media.

Ready to Elevate Your Brand Visibility?

Who We Work With

Whether you’re an emerging voice or an established leader, we position your brand for maximum relevance and impact. We represent leaders and organizations across a wide range of industries, including:

What Media Relations Includes

Media relations is more than pitching. It’s the disciplined practice of uncovering compelling stories, matching them to the news cycle, and working directly with journalists, editors, producers, and writers to bring those stories to life.

Audiences today are skeptical of advertising. But they trust reputable media. That’s why earned coverage remains one of the most powerful ways to build:

  • Credibility
  • Awareness
  • Authority
  • Reputation
  • Influence

Our services will align your narrative with the outlets and platforms where trust is built. We create and execute comprehensive media strategies tailored to your goals, audience and industry.

A typical program may include:

  • Strategic media planning & expert positioning
  • Story development & narrative refinement
  • Newsjacking & rapid-response opportunities
  • Press outreach to top-tier, national, trade, and regional outlets
  • Broadcast placements & podcast pitching
  • Thought leadership & POV integration
  • Press announcement strategy (when relevant)
  • Ongoing relationship-building with journalists
  • Interview preparation & media training
  • Message development & talking-point creation
  • & more!

Where We Secure Coverage

Strategic media relations meets your audience where they consume information and puts your story directly in front of them. We align your story with the channels and platforms that shape perception and reach your target audience:

  • National news outlets
  • Business and financial publications
  • Trade and industry press
  • Lifestyle, consumer and culture media
  • Broadcast TV and radio
  • Digital publications
  • Podcasts and expert-driven platforms
  • Local and regional outlets
  • Thought leadership columns & bylined pieces

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Why Clients Choose Pace PR

If you want to be in the media, you need to know the media inside and out. That’s why our clients choose us again and again. 

We approach media relations through a journalist’s lens, ensuring every pitch reflects what editors, producers and writers actually need. The result? Media coverage that builds authority and drives meaningful business outcomes.

Our team is built on:

  • Newsroom experience — we know how editorial decisions get made
  • Story-first strategy — we create coverage, not noise
  • Precision targeting — pitches go to reporters who actually cover your themes
  • Responsiveness — we move quickly when news breaks
  • Message clarity — helping you articulate a compelling, differentiated POV
  • Integrated visibility — earned media supports broadcast, thought leadership, and digital presence

Let’s Shape the Stories That Shape Your Reputation

Earned media is one of the most powerful visibility tools available, when done strategically and consistently. Ready to tell your story the right way?