Our Take

Cybersecurity PR: Effective Strategies for Cybersecurity Companies

April 17, 2023 Industries

Cybersecurity has become an increasingly important concern in today’s digital age, as individuals and companies face the constant threat of cyberattacks and data breaches. With the ever-evolving nature of technology and the rise of sophisticated cyber criminals, the need for…

Pace PR Now Offers Affiliate PR Services: Why a One-Stop-Shop is Key for Successful Product Elevation

March 25, 2023 Industries

In the conversation of evolving brand elevation tactics, you’ve probably come across or heard about affiliate marketing or affiliate PR. You may even have an account set up on an affiliate platform already. But by utilizing this vital tool to…

Legal PR: An Intro to Litigation Public Relations

March 2, 2023 Industries

The legal field can be complex and competitive, and establishing yourself as a leader in the area can be challenging. As a legal professional, it is important to have excellent legal skills and communicate your expertise to your target audience….

How Can You Measure the Success of Your PR Strategy?

February 3, 2023 Public Relations

We often emphasize just how important a PR strategy is to your bottom line, but what about measuring its success? Are there really ways to quantify just how well your PR campaign is performing and its overall level of effectiveness…

Small Business PR: Public Relations Strategies for Small Businesses

February 1, 2023 Industries

In an era when the social web is expanding, and consumer power is increasing, small businesses face the challenge of remaining relevant, attracting customers, and retaining their loyal following. However, competing with larger corporations in public relations can be difficult…

Publicity Stunts: What Are They?

January 9, 2023 Public Relations

A PR stunt, or publicity stunt, is a planned event designed to generate media coverage for a product, service, individual or organization. Publicity stunts often raise awareness about an issue, garner attention for a cause or create controversy and buzz…

Luxury PR: Public Relations Strategies for Luxury Brands

January 4, 2023 Industries

Luxury brands are unique in selling products and a luxurious lifestyle and experience. Therefore, maintaining a strong public image and cultivating a sense of exclusivity is crucial for luxury brands. Similar to lifestyle brands, luxury brands need PR as it…

Creating a Strategic & Effective Communications Plan in 2023

December 9, 2022 Communications

In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive…

Tourism PR: Public Relations Strategies for Travel Companies

October 28, 2022 Industries

The world is filled with hundreds of destinations, thousands of hotels, and even more attractions. So, convincing a traveler to choose one over the other boils down to the power of public relations. If the tourism PR is done well,…

B2B PR: What is It?

September 8, 2022 Industries

Business to business (B2B) public relations is very similar to traditional marketing and public relations, but with a focus on targeting other businesses rather than consumers. The main difference between B2B and B2C PR is the type of audience you…

Why One Bad Decision May Tarnish Bruce Springsteen’s Legacy

July 29, 2022 News

I LOVE Bruce Springsteen. As a born + raised Jersey girl, I grew up with my mom dancing to “Hungry Heart” in our kitchen after dinner. Fourth of July was not the 4th without playing Bruce’s greatest hits on repeat. I’ve lost track of how many Bruce shows I’ve been to.

How Non-Profit PR Differs from For-Profit Clients

June 17, 2022 Public Relations

It’s easy for people to lump the field of public relations into a singular idea. The notion about a PR agency is that they just get good press for their clients (and step in when something goes awry). But there are so many more layers to what we do, and when it comes to working with non-profits, the work gets even more exciting and nuanced than for-profit clients.

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