Our Take

Creating a Strategic & Effective Communications Plan in 2023

December 9, 2022 Communications

In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive…

The Role of Public Relations in Marketing & Company Branding

November 8, 2022 Public Relations

In the world of business, branding is everything. Your brand is what sets you apart from your competition and determines how customers perceive your company. So, how does public relations fit into the equation? PR can be a powerful tool…

Tourism PR: Public Relations Strategies for Travel Companies

October 28, 2022 Industries

The world is filled with hundreds of destinations, thousands of hotels, and even more attractions. So, convincing a traveler to choose one over the other boils down to the power of public relations. If the tourism PR is done well,…

What is Media Relations? [Definition, Benefits & Complete Guide for 2022]

October 19, 2022 Public Relations

Media relations is the practice of managing communication between an organization and the media. It is both an art and a science that falls under the umbrella of public relations. What is the goal of media relations? The goal of…

B2B PR: What is It?

September 8, 2022 Industries

Business to business (B2B) public relations is very similar to traditional marketing and public relations, but with a focus on targeting other businesses rather than consumers. The main difference between B2B and B2C PR is the type of audience you…

Why One Bad Decision May Tarnish Bruce Springsteen’s Legacy

July 29, 2022 News

I LOVE Bruce Springsteen. As a born + raised Jersey girl, I grew up with my mom dancing to “Hungry Heart” in our kitchen after dinner. Fourth of July was not the 4th without playing Bruce’s greatest hits on repeat. I’ve lost track of how many Bruce shows I’ve been to.

How Non-Profit PR Differs from For-Profit Clients

June 17, 2022 Public Relations

It’s easy for people to lump the field of public relations into a singular idea. The notion about a PR agency is that they just get good press for their clients (and step in when something goes awry). But there are so many more layers to what we do, and when it comes to working with non-profits, the work gets even more exciting and nuanced than for-profit clients.

The Future of Media Relations is Through Thought Leadership

June 16, 2022 Public Relations

As a publicist, I often get asked the question, “What is public relations?” I explain that PR can mean many different things to many different people and entities. The brand of PR I practice is commonly referred to as media relations — the act of pitching a client to a journalist and then securing a placement in the media.

5 Reasons Publicists Should Return to the Office

May 11, 2022 Public Relations

If anything, the pandemic has taught those in the public relations industry that we can fully do our jobs remotely. Client communication switched from in-person to Zoom, and staff meetings were handled the same. In some ways, productivity went up – without clear separation of work/home/work-life balance, many of us found ourselves putting in longer days.

Lifestyle PR: What is It?

May 9, 2022 Industries

If you’ve ever worked in marketing, you’ve likely heard the term “lifestyle PR” other known as consumer PR. But what exactly is it– and why do brands benefit from this particular form of public relations? In the simplest of definitions,…

Pace Public Relations Partners with Words + Pixels

April 20, 2022 News

New York-based media relations agency Pace Public Relations has launched a strategic partnership with London-based PR agency Words + Pixels to provide high-growth businesses with access to international strategy, media insight and market-specific PR as they expand.

What is Thought Leadership & How is It Connected to Public Relations?

April 5, 2022 Public Relations

The term “thought leadership” has become a sort of buzzword, but what does it actually mean? Thought leadership is defined as an individual or organization that is recognized as an authority in a specialized field and is able to shape public opinion.

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