As a full-service media relations and communications agency, we’ve had the opportunity to work with various clients, from luxury accessories to top-tier medical professionals. And while they all make an impact in their given fields, one specific type of client affects the safety of all of us. We’re talking, of course, about cybersecurity firms and experts.

Why is Cybersecurity So Important?

It seems like there is something in the news every day about a security threat or breach. Most recently, you probably saw the headlines about a major gasoline pipeline being threatened as a result of a cyberattack. This attack had the potential to cause major gas shortages – affecting the entire country. So, working with cyber protection firms like OccamSec is particularly rewarding because we help spread their important message.

The issue at hand is not necessarily how these attacks happen, but why they happen. Supply chain attacks are not really a “newly emerging threat,” but they are now impossible to ignore. What cybersecurity experts would like us to stop doing is dealing with yesterday’s issue and start to prevent tomorrow’s…and that’s what Pace PR is hoping to help them accomplish.  Yes, eliminating “hacker access” to servers sounds cool, but it’s basically whack-a-mole. So, unless you can stop all the access, you are just kicking the can down the road.

The problem continues to be a lack of understanding around how bad guys actually do bad things. It should be about taking steps ahead of and anticipating rather than reacting when something goes wrong. This is known as penetration testing and wargaming, something we learned from working with OccamSec and cybersecurity experts like Mark Stamford.

Media Exposure Spreads Awareness

Helping to get this message out to the broader public by maximizing their media exposure is critical in ensuring effective changes are made. And there is nothing more satisfying as a publicist than knowing your work can truly make a difference.