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Your Competitors Are Getting Press Coverage Right Now — Here’s Why

June 4, 2026 Media PitchingMedia RelationsPublic Relations

Most founders I talk to say the same thing when PR comes up. “We’re not ready yet.” And I get it. You want to have something solid before you start putting yourself out there, something you can actually stand behind….

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How to Land Your CEO on TV

May 23, 2026 Media PitchingMedia RelationsPublic Relations

Securing a CEO appearance on national or local television can transform brand visibility, credibility, and growth potential. Yet, booking a high-impact TV segment requires more than luck—it demands strategic storytelling, disciplined preparation, and insider relationships with producers who know what…

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What 10 Years of Booking TV Guests Taught Me About Why Your Pitch Gets Deleted

May 9, 2026 Media PitchingMedia RelationsPublic Relations

By Annie Pace Scranton  I spent 10 years booking guests for major TV outlets, and during that time, I developed a pretty quick reflex. I could tell within a few seconds whether a pitch was going anywhere, and most of…

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