Book Publicity

Authors across the nation are striving to find the perfect book publicist. They want someone that can help them achieve their book publicity goals and ensure their book receives maximum media exposure. If you fall under this category, we encourage you to reach out to our team! Pace Public Relations is a go-to resource for authors who want an extra push for their book release.

In 2011, Pace Public Relations added a Literary Agency Division to our office in NYC. There, we collaborate with clients on their book proposals and pitch their ideas to the top publishing companies in the country. Our firm also helps authors reach large audiences and potential readers by means of PR campaigns and media exposure.

What is Book Publicity?

Simply put, book publicity is the use of the media to spread the word about an author and their book. When authors are interviewed on TV segments, they are able to connect with large audiences, engage their viewers, and provide background information on their book in an alluring and entertaining manner.

Is Book Promotion Important?

No one can buy a book if they haven’t heard of it or don’t know it exists. Even well-known authors run book publicity campaigns to compete for media attention. Since more books are being released today, than ever before, the competition for promotion is more aggressive than ever. Setting your book apart from the crowd is becoming increasingly difficult. This makes book publicity services critical for authors that wish to get their name out into the world, and their book into the hands of readers.

Even though your book is published, it doesn’t mean it’s being promoted. While publishing houses can get your book printed and released, the sheer number of clients they juggle makes a book publicity plan essentially nonexistent. Therefore, perceptive and discerning authors should seek assistance with their book launch marketing plan by means of a strategic book campaign.

Book PR Campaigns

A book campaign with Pace PR can ensure that your book does not get lost in the shuffle. Our team pitches your book to the top reviewers in the nation, as well as relevant media outlets – such as broadcast, radio, and print reporters, producers, and editors – for maximum media exposure.


In 2011, Pace Public Relations opened our Literary Agency Division. We realized that a tremendous amount of our clients were authors or had books in progress. As a leading PR firm in New York, we want to help our clients get their books published and attain maximum media exposure for their written works. Our New York literary agency collaborates with our clients on their book proposals, and then pitches them to the top publishing houses in the country. Pace PR has widespread connections with publishers and producers across the nation, and not only do we understand how to successfully pitch a book proposal, we also understand who to pitch those proposals to, which is just as important.

Previous Book Projects

Our first book project was Jeff Ashton’s Imperfect Justice, published by HarperCollins. The book covers Ashton’s story of prosecuting Casey Anthony for the murder of her daughter, Caylee, in the infamous 2008 case. Upon its release in 2012, “Imperfect Justice” reached #3 on the NY Times Best Sellers list, and was later turned into the Lifetime Network made-for-tv movie, Prosecuting Casey Anthony, starring Rob Lowe.

Since this success, we’ve collaborated on several other projects with authors, a few of which are listed below. Pace PR is constantly working on new book projects with our clients. If you have an idea for a book, or your novel is already in the works, reach out to us online or by phone to discuss if Pace PR is the right fit for you!

Finding a Literary Agency

When searching for a top literary agency, previous client’s testimonials and media placements the agency captured for clients, are vital. This helps boost your confidence in their qualifications and expertise, ensuring that they are the right literary agency for you and your work.

Pace Public Relations has worked with many successful writers and well-known, respected publishing houses. We have a large media contact list and excellent relationships with TV, print, and radio. Pace PR is proud to say that every single one of our authors has had national television, radio, and/or print exposure. When you partner with Pace PR, you are guaranteed individualized attention. We custom-make each strategy according to our client’s individual needs and goals.

Author Case Studies

Jeff Ashton

Filled with explosive new information, this is the definitive inside story of the case that captivated the nation and the verdict that no one saw coming.

It was the trial that stunned America, the verdict that shocked us all. On July 5, 2011, nearly three years after her initial arrest, Casey Anthony walked away, virtually scot-free, from one of the most sensational murder trials of all time. She’d been accused of killing her daughter, Caylee, but the trial only left behind more questions: Was she actually innocent? What really happened to Caylee? Was this what justice really looked like?

In Imperfect Justice, prosecutor Jeff Ashton, one of the principal players in the case’s drama, sheds light on those questions and much more, telling the behind-the-scenes story of the investigation, the trial, and the now-infamous verdict. Providing an inside account of the case, Ashton, a career prosecutor for the state of Florida, goes where the press and pundits have only speculated, detailing what really happened during the investigation, showing how the prosecution built their case, and explaining how a woman so shrouded in suspicion was proclaimed innocent.

Moving beyond the simple explanations, Ashton offers an in-depth look at the complex figure of Casey Anthony, a woman whose lies he spent three years trying to understand. And yet this focus on Casey came with its own risks; here he details how this widespread fixation on Casey—both in the media and in the trial—may have undermined the case itself. As everyone got caught up in the quest to understand the supposed villain, somehow the victim, Caylee, was all but forgotten—not just to the public, but more important, to the jury.

Brian Russel

Dr. Brian Russell exposes the complaints that have the most destructive effects on Americans and, by extension, on America today. First, he helps us understand the damage we have done to ourselves, our relationships, kids, careers, and our country by misunderstanding what “the pursuit of happiness” really means, failing to differentiate wants from needs, and externalizing blame for our own failures.

In the second part he explains how we got so off-track, leading to an “Age of Entitlement,” and the “saving grace” that calls us back to personal responsibility. He then reveals how so many of us have abdicated personal responsibility and, consequently, power over our lives.

Finally, we learn how to engage in transformative change by embracing and encouraging personal accountability and responsibility. Dr. Russell empowers us to reassert control over our individual and collective destinies and teaches us how to leverage the transformative power of life’s “perspective-preserver”: gratitude.

Laura Cipullo, RD CDE

Cheeseburgers, tacos, chocolate brownies, meat loaf. Think you can’t indulge in some of your favorite comfort foods just because you’re managing your diabetes? Think again! With this Prevention-approved plan, you can enjoy all your favorite foods without experiencing a single sugar spike, while also managing your weight.

Based on the latest research and very easy 3-step program, the Diabetes Comfort Food Diet transforms your most-loved dishes into diabetes-friendly meals that will promote weight loss and reverse insulin resistance–a winning program indeed!

Each of the recipes in this book will help you maintain a healthy glucose level while enjoying satisfying dishes like Chocolate-Banana Stuffed French Toast for breakfast, Philly Cheese Steaks for lunch or sublime Baked Spaghetti with Turkey Meat Sauce for dinner. Wild Mushroom and White Bean Risotto makes the perfect vegetarian meal or side, and tempting Lemon-Raspberry Cheesecake will make you forget store-bought cakes forever. You really can enjoy all these wonderful meals while lowering your blood sugar.

Managing diabetes doesn’t have to mean eating bland, uninteresting food for the rest of your life. Savor these soul-satisfying foods as part of a sensible meal plan.