Our approach to getting your product placed in the media – in reviews, high-performing listicles, on TV and in celebrity hands for highly-covered media moments – is a diverse and comprehensive strategy that will drive visibility, awareness, consumer trust–and shopper actions.
We’ve worked with dozens of startup brands and large organizations at various stages of growth to understand the challenges and opportunities in placing products within local and national media. We’ve thoroughly trained our staff in combining affiliate strategies with storytelling tactics. We have decades of experience and senior staff leading all our campaigns.
The result? Not just another press grid of “top 50” listicles!
By leveraging tools like Mangools and Google Trends, monitoring social media hashtags and TikTok trends, our team anticipates emerging trends to feature your product in popular articles. This proactive strategy will position your brand in high-performing articles as a leader in your market.
Whether it’s intimate gatherings, 1:1 appointments, or exclusive VIP events, we provide guidance and execution for collection and product launches.
Pace creates timely and compelling narratives around your products based off of the news of the day.
While media has changed, product sampling remains a constant. The most authentic reviews are ones where top editors are able to sample, test and review your product.
We craft and distribute impactful launch announcements and roll out strategies to generate buzz and anticipation for your new products.
We have developed strong stylist relationships both with fashion directors for magazine photoshoot placement and notable celebrity stylists for dressing at major red carpet moments.
Our award winning end-to-end affiliate marketing services go above and beyond simply setting you up on Skimlinks! We have an extensive network of go-to affiliate managers and commerce editors at top publishers as well as a trained affiliate team to manage your channel.
Honored with a 2024 PR News’ Changemakers Award, our affiliate marketing expertise complements our media relations efforts, providing a holistic approach to getting your product placed within the media. By managing your affiliate program, we combine our storytelling ability, editorial relationships and expert understanding of affiliate strategies that will optimize coverage and performance.
We handle every aspect of your affiliate program, from recruitment and onboarding of affiliates to tracking performance and optimizing partnerships. Integrated into our product placement services, our goal is to deliver placements from brand advocates who drive traffic, generate sales, and enhance your brand’s reputation.
Let us help you navigate the complex media landscape and get your product placed within the best content and with the audiences that matter most to you.