Pace PR is an award-winning NYC-based PR agency with real newsroom experience and deep connections across broadcast, national media, podcasts and digital outlets. Since 2010, Pace PR has supported authors through publishing strategy and national book PR and publicity campaigns. We specialize in helping authors — from first-time writers to seasoned thought leaders — gain visibility, credibility and measurable momentum during book launches and beyond.
Writing a great book is just the start. To reach readers, influencers, reviewers and media outlets, you need a strategic PR campaign that positions your narrative for discovery and impact. Book PR can help you:
Our approach combines targeted media relations, author branding and narrative strategy to give your story the platform it deserves.
Our team will pitch your book to top media outlets – including broadcast, radio and print reporters, producers and editors – for maximum exposure. Due to our deep professional connections, skills and expertise in book public relations, we can proudly say every single one of our authors has had national earned media exposure and placements.
We leverage our deep newsroom relationships and editorial insight to pitch your book to journalists, editors and producers most likely to cover your topic.
Strong book publicity starts with a clear point of view. We work with authors to refine their message, identify the ideas that will resonate most with the media and shape those ideas into stories that journalists actually want to cover.
This often includes helping authors translate book themes into timely talking points, expert commentary and interview angles that feel natural instead of rehearsed. Pace PR can ensure your voice comes through clearly and consistently across every media opportunity.
Broadcast media placements and podcast appearances remain some of the most effective ways for authors to reach large, engaged audiences. We help place authors on television, radio, and podcasts that align with their book’s subject matter and target readership.
Our team handles outreach to producers, hosts, and editors, pitches relevant story angles, and prepares authors for interviews so conversations feel natural and informative. These appearances not only raise awareness for your book, but also help build credibility, expand your audience, and create media moments that can be shared long after the interview airs.
Media coverage doesn’t end when an interview airs or an article is published. We help authors extend the life of their publicity by shaping a consistent online narrative that supports their media presence.
This includes guidance on sharing coverage across social channels, supporting digital content and reinforcing key messages so audiences continue to discover your book. The goal is simple: keep the conversation going and make it easier for readers, media and industry professionals to find and engage with your work.
Unlike large PR firms for authors that rely on volume, we are a boutique agency who take a hands-on, senior-level approach to every campaign. Our team stays closely involved from strategy through execution.
We provide strategic PR for authors who want meaningful media visibility. Our book publicity services are ideal for:
Promote Mark Pettit’s new book – about being a young, closeted TV news anchorman trying to find his way during the height of the HIV/AIDS epidemic – across all mediums, with an emphasis on broadcast and LGBTQ+ media, to raise awareness of ANKRBOY and Mark’s profile.
During our two engagements with Marika, the goal was to help promote her new book (the first, We Got This: Solo Mom Stories of Grit, Heart, and Humor; and the second, Between Us: Healing Ourselves and Changing the World Through Sociology) while also raising her profile as a sociologist and parenting expert across all media – broadcast, radio, digital + print.
Pace PR was tasked with elevating Keesa Schreane’s profile as a leading expert and thought leader on key topics such as equitable marketplaces, corporate and community partnerships, ESG investing, and the intersection of climate, social, and business issues.
Simply put, book publicity is the use of the media to spread the word about an author and their book. Through targeted interviews, features and expert commentary, book PR connects authors with large, engaged audiences across television, radio, podcasts, digital publications and print media. When done well, book publicity doesn’t just promote a book — it builds an author’s platform, authority and audience.
No one can buy a book they’ve never heard of. Even established authors must compete for limited media attention and with more books being released than ever before, standing out has become increasingly difficult. Book publicity ensures your story reaches the right audiences at the right moment.
Additionally, even though your book is published, that doesn’t mean it’s being promoted. Most publishing houses manage large rosters of authors, leaving limited resources for individualized publicity. As a result, authors who want meaningful visibility often partner with a dedicated PR firm to lead a focused, results-driven book campaign.
PR is strategic reputation and visibility management, where publicity focuses more specifically on media exposure. We build both into an integrated book campaign.
Yes! We work with both traditionally published and self-published authors to build visibility in the right media.
Media momentum varies by industry cycle, author niche and news readiness, but many clients start seeing meaningful coverage within 4–12 weeks.