PR Launchpad is Pace PR’s foundational communications package that’s built for early-stage founders who need the strategy, messaging, and media infrastructure to show up credibly, before they’re ready for a full retainer.
Most startups aren’t PR-ready, but most PR firms won’t tell you that.
You’re building something real, but when a reporter asks what you do, you stumble. Your website says five different things. You have a funding announcement coming and no idea how to pitch it. You’ve heard “just do PR” several times, but nobody’s told you what that actually means or when is the right time.
Here’s what we know after launching dozens of startups and supporting hundreds of founders: jumping into a full PR campaign before the foundation is in place is expensive, frustrating, and rarely effective.
PR isn’t marketing. It’s not advertising. It doesn’t happen overnight, and coverage is never guaranteed. But when your narrative is sharp, your timing is right, and your media strategy is built around real news, credibility builds and momentum follows.
The Pace PR Launchpad is how you get there.
PR Launchpad is a structured and bespoke six-week engagement that lays the groundwork for everything that comes after — effective storytelling, media presence and investor and stakeholder engagement.
Through comprehensive research, strategic planning, media training, campaign development support, content development, and thoughtful media placements, we give you the roadmap and ongoing support you need to communicate to target audiences with confidence.
Everything you need to show up like you belong in the room.
Your story, built from the ground up. We run a kickoff session to understand your founding story and business goals, then develop your company one-liner, boilerplate, and a full messaging matrix with audience-specific talking points for investors, media, customers, and talent. We’ll also position your “Why now?” within the broader cultural and market context.
Know exactly where, when, and how to pitch. We conduct an in-depth competitive analysis, curate a targeted list of the top reporters and outlets by vertical, identify story angles most likely to gain traction, and give you clear guidance on timing, including when not to pitch and what milestones make media pay attention.
Be the spokesperson your company deserves. You’ll get a 1x 60-minute media prep session, talking point development and an FAQ doc, and soundbite coaching so you know how to speak in quotables, not paragraphs.
Show up polished from day one. Includes a one-page media backgrounder, headshot and logo best practices (with template), a brand asset folder organized for easy access, and a social media and website audit to evaluate your current presence, audience, and competitor activity — with a page-by-page website review for SEO and UX.
A plan you can actually execute. We build a PR timeline aligned to your real business milestones (product launch, funding, hires) with measurable objectives (brand awareness, engagement, lead generation), and a content starter kit that includes a monthly content calendar template, design graphics, short video scripts and draft web copy.
PR Launchpad is right for you if:
It’s probably not the right fit if:
By the end of six weeks, you’ll have:
For founders who want to build on the Launchpad foundation: