Senior Vice President
Expertise: Thought Leadership, Strategy Development, Media Relations, Brand + Message Development, Management
Rose has vast experience leading public relations programs for a diverse range of established companies and fast-growing startups across myriad industries and has generated significant exposure for brands across a broad range of influential media.
As SVP at Pace Public Relations, Rose oversees the media relations programs for the entire agency’s roster of clients, assembling the best account team for every client, hiring talent and fostering staff growth all while securing high-level opportunities and developing new ways to enhance client profiles through the media. From strategic counsel and planning to execution, she advises clients on public relations, brand development, company vision, thought leadership and issues management. Internally, Rose is responsible for enhancing strategic processes agency-wide and guides many projects, from top-level initiatives to new-business pitches, across all sectors at PPR. Rose is passionate about people and takes an active role in supporting the growth of agency talent. She loves building first-rate teams that deliver the highest quality and quantity of work and have fun doing it.
Prior to joining PPR, Rose served as Director of Corporate Communications at Refinery29, where she managed the digital media company’s corporate communications and media engagement strategies. Earlier in her career, Rose spent nearly a decade building strategic PR campaigns and product launches for various consumer technology companies, startups, nonprofits, and influential media companies. Rose graduated from The George Washington University with a double major in English and Spanish and currently lives in Brooklyn with her husband and daughter.