When it comes to our client’s media training needs, Pace Public Relations works solely with Sorrentino Media. Sorrentino Media is a high-level, nationally-based media training and video production company, headquartered in NYC. As a veteran broadcast producer, Mike Sorrentino works with Pace PR’s clients to get them camera-ready for their big TV debut. He offers invaluable advice on TV interviews to ensure that your first time on the big screen is a success.

Mike has worked in national TV news for more than a decade, manning the front lines for major news stories, ranging from presidential elections to international humanitarian issues. As a result, he has worked alongside some of the most seasoned anchors and reporters in broadcast media. Mike has combined his knowledge and passion to become an expert media coach and consultant. He coaches others on how to put their best foot forward, evolving them into confident on-air guests.

What is Media Training?

Media training teaches an individual how to anticipate the questions and behavior of their interviewer and how to deliver their message with clarity, confidence, and poise. Media training offers insights for TV interviews that can scarcely be found elsewhere. This is what makes this form of communications training so important and relevant in today’s media-driven world. Both new and experienced on-air guests will benefit from media training, as skills can always be fine-tuned, critiqued, and elevated.

Importance of Media Training

Many find themselves feeling overwhelmed and nervous moments before going live on television or radio. This lack of confidence can be detrimental to how powerful your message will be conveyed to the audience. Media training helps you to feel relaxed, comfortable, and confident in front of a camera or microphone. Moreover, it teaches you to adjust your tone and body language in a way that portrays you and your message in the best way. You receive advice and guidance on how to minimize filler words, such as “like” and “um.” Practicing the tone and pitch of your voice, your personal mannerisms, and even your word choice, will have a tremendous and long-lasting effect on how you present yourself in the media and to your interviewer (a show host, news anchor, reporter or journalist).

While it is not required, prior to doing a live TV interview, we strongly recommend that our clients get media training beforehand. Why? If your first TV interview does not go well, there is very little chance that you will be asked on that show or network again, and it would be difficult to get another TV interview with any other competing network. We really emphasize to our client’s that it is imperative they nail that first interview. Additionally, there is a fine balance between answering the reporter’s questions in a way that can still get your overall message across as opposed to just pivoting the conversation back to your company after each question. A media trainer will work with you on how to incorporate your company’s message in an organic way during an interview. This way, you’re not coming off “salesy,” but are answering the reporter’s questions appropriately and professionally.