Our Take

PACE PR IN THE NEWS: A Climate Communications Playbook

June 28, 2024 Communications

Media exposure is a powerful tactic for amplifying messages and movements across business. But for those who operate in the climate field, public-facing communications are layered with complexities: Most notably, explaining highly technical and complex scientific solutions and establishing broad…

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integrated marketing

Integrated Marketing Communications: What is IMC & How Does PR Come Into Play?

March 28, 2023 Communications

Integrated Marketing Communications (IMC) is an approach to marketing that combines all forms of communication strategies, channels and tools into a unified and well-coordinated plan. IMC can involve digital, print, broadcast, direct mail, promotional events, merchandising and other elements to…

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communications plan

Creating a Strategic & Effective Communications Plan in 2023

December 9, 2022 Communications

In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive…

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Planning

How to Develop a Strategic Communications Plan

February 28, 2022 Communications

An integral part of running any business is knowing how to develop a strategic communications plan. Whether you’re a large corporation, a small agency, or even a non-profit organization, a communication plan is vital to the structure and workflow of your entire team. Without a plan, it can be difficult to ensure that all your communications – both internally and externally – are cohesive and on message.

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