Our Take

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Crisis Communications: What is It & Why Does it Matter in a PR Strategy?

September 18, 2026 CommunicationsNewsPublic Relations

Quick Answer: Crisis communications is the reactive process of managing an organization’s messaging when an unexpected event threatens its reputation, such as a data breach or executive misconduct. It works alongside crisis strategy to help organizations control the narrative, protect…

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Integrated Marketing Communications: What is IMC & How Does PR Come Into Play?

July 20, 2026 CommunicationsNews

Integrated Marketing Communications (IMC) is an approach to marketing that combines all forms of communication strategies, channels and tools into a unified and well-coordinated plan. Done well, IMC ensures that no matter where your audience encounters your brand, they get…

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Why You Still Need PR in an AI World

June 13, 2026 CommunicationsMedia RelationsPublic Relations

For a long time, communications got treated like a nice-to-have. The team that wrote the press releases, managed the crisis when it came, and sat outside the room where the real decisions were made. Leadership would nod along when comms…

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Creating a Strategic & Effective Communications Plan in 2023

December 9, 2022 Communications

In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive…

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