MEDIA RELATIONS EXPERTS WHO HAVE WORKED BEHIND THE SCENES

Pace Public Relations (PPR) is a full-service media relations and communications agency. At PPR, we strategically customize & tailor each client’s publicity plan and PR campaign to meet their specific goals while maximizing their media exposure. Specializing in television, radio, print and web placements, PPR is the direct conduit for clients with press that they want and need to attract.

As a former print reporter and television producer, PPR’s president Annie Pace Scranton knows what it takes to ensure that each client is effectively pitched to the media. Beyond strategizing an outreach plan, Annie has built a core relationship with key members of the press, and individually fields requests every single day to help fulfill their booking needs. As a top PR firm, we’re not only able to promote you and your product directly, but we’re also able to plug you into fast-changing and breaking news stories by making you the go-to expert in your industry.

At PPR, we don’t just specialize in just one type of client; we have a diverse client list that allows us to provide the press with out-of-the-box segment ideas and story pitches across multiple fields. Each client is guaranteed personalized attention and consistent communication.

WOMEN-LED PR FIRM

Women celebrating women

Annie Scranton

Annie Scranton

Founder & President

Since Annie started Pace PR as a solopreneur in 2010, the company grew from her studio apartment with one employee (herself!) into a multi-million dollar business focusing on business strategy, development, and public relations with a strong broadcast TV background. Today, 20 employees in multiple office locations handle over 40 clients that span the globe.

Rose Levy

Rose Levy

Senior Vice President

Rose has vast experience leading public relations programs for a diverse range of established companies and fast-growing startups across myriad industries and has generated significant exposure for brands across a broad range of influential media.
Lindsay Ferraro Bennett

Lindsay Ferraro Bennett

Senior Vice President

Lindsay is a public relations executive bringing more than 15 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness and publishing industries to Pace Public Relations.
Alix Abbamonte

Alix Abbamonte

Senior Director

After years as a television producer, Alix leveraged her extensive media knowledge into a successful PR career. Specializing in media relations for clients in lifestyle and professional services, Alix brings a unique outlook and creative edge to her role as Account Director at Pace Public Relations.
Samantha Perriello

Samantha Perriello

Senior Director

Samantha Perriello is a media relations expert who’s cultivated an extensive background in consumer lifestyle, fitness, health and wellness, beauty and entertainment public relations.

Anna Walsh

Anna Walsh

Director

Anna’s 17 years of experience in public relations began as an in-house book publicist at Random House where she worked with major authors. Currently, as Account Director at PPR, Anna leads the books division, in addition to working with clients across a host of verticals.
Andy Hoffman

Andy Hoffman

Senior Media Strategist

Andrew Hoffman is an Emmy Award winning television executive with more than 30 years’ experience in cable and broadcast news. During his career, Andy helped create and launch three cable networks in three diverse content areas: Fox Business Network, Court TV and Sports News Network. In his most recent position, Andy oversaw the creation of all live content for Yahoo Finance where he led a team of 50+ people producing 8 hours of daily live financial programming.

Kara Delos Reyes

Kara Delos Reyes

Senior Account Manager

Kara Delos Reyes is a Senior Account Manager at PPR, where she manages several accounts on the Lifestyle team. Kara has 13 years of experience in public relations, communications, and media relations, working with a wide range of clients in nonprofit, fashion, lifestyle, beauty, healthcare, and the arts.

Caroline Kropke

Caroline Kropke

Account Manager

Caroline Kropke is an Account Manager at Pace Public Relations, focusing on clients in the business, finance, and technology industries. Caroline’s prior work expertise lies in overseeing clients in the enterprise technology, law enforcement technology and cybersecurity industries.

Natalie Medved

Natalie Medved

Account Manager

An award-winning public relations professional, Natalie is the lead executive on the Broadcast team at PPR. She started at PPR as an intern in 2016 and has focused on broadcast outreach for clients since day one, building her specialty and network of contacts along the way.

Erika Lopez

Erika Lopez

Senior Account Executive

Erika joined the PPR team in September 2019 and primarily focuses on clients in the lifestyle space including Hint, RealSelf, Saffron Road, Restoreapet, and Jet It. As Account Executive, Erika assists in all aspects of client work including creating public relation strategies to support client initiatives, pitch writing and press outreach.
Kate Laursen

Kate Laursen

Senior Account Executive

Kate Laursen joins Pace PR with nearly a decade of communications experience spanning private companies and non-profit organizations. She began her career in the ever-evolving renewable energy sector implementing and eventually leading public relations strategies and content marketing for multiple companies, where she successfully used PR to sway legal and regulatory rulings in favor of the industry and drove consumer demand.
Kristin Lunt

Kristin Lunt

Account Executive

Kristin joined the PPR team in September 2020 and assists on accounts in the lifestyle, business, sustainability and media spaces, including Inc. & Fast Company, Hammerhead, Earth’s Ally and more.
Addisyn Bryant

Addisyn Bryant

Account Executive

Addisyn joined the PPR team in June of 2021 and assists on accounts in the lifestyle, creative, healthcare, and business spaces, including Moral Code, Saffron Road, CourMed, and more.

Emma Kemp

Emma Kemp

Assistant Account Executive

Emma Kemp is an Assistant Account Executive at PPR, assisting on accounts in the lifestyle, creative, business, political and tech spaces. She’s happiest when formulating new ideas – discussing, challenging, understanding, re-assessing – and is thrilled to be a part of the dynamic, savvy, talented team at PPR, where she joined in October 2021.
Andie Huswan

Andie Huswan

Assistant Account Executive

Andrea joined the PPR team in December 2021 and assists on accounts in the finance and broadcast spaces, including NewsNation, Payne Capital Management, Erudit, TrueCode Capital, and more. Andrea continues to build strong media relationships with top-tier mainstream and broadcast outlets and has secured recent placements in such outlets as Fox Business, Yahoo Finance, CNBC, TD Ameritrade, Cointelegraph, and CNN. Before joining PPR, Andrea was an intern at ShowbizCafe, a pop culture website that combines the best of American and Latino pop culture.

Daria Richman Price

Daria Richman Price

Assistant Account Executive

Daria Richman Price joined Pace Public Relations as an Assistant Account Executive in September 2022. She assists with business accounts including Fast Company + Inc., Parcl, and Procore. Prior to Pace, she interned with Weber Shandwick’s Strategy Team and the NYC Mayor’s Office of Climate Resiliency, assisting with a NYC climate adaptation plan for the 21st century.

Isabella Silber

Isabella Silber

Assistant Account Executive

Isabella, Assistant Account Executive, works across Pace Public Relation’s strategic media relations team, supporting lifestyle experts and consumer brand accounts. A recent graduate, Isabella comes to Pace with a degree in strategic communications and a minor in Journalism from University of Colorado Boulder. There, she was the only student to work for the University’s strategic media relations team as a Media Relations Associate. While in this position, Isabella assisted on PR efforts for the entire University, and published stories on the University website about research and current events.

Laura Amy

Laura Amy

SEO Strategist

Laura Amy became Pace PR’s SEO Strategist & Consultant in August 2019. She specializes in strategic on-page SEO implementation, optimization and content creation. In January 2020, she launched her company, Hello SEO, through which she has provided data-driven strategies to small companies, entrepreneurs and individuals seeking to improve their online presence across search engines. She has a proven track record of improving her clients’ bottom line by driving organic traffic, boosting keyword rankings, generating leads and increasing their ROI.
Susan Pace-Scranton

Susan Pace-Scranton

Principal Marketing Advisor

Susan coordinates new business by conducting targeted outreach to prospective clientele. Her varied background in sales, retail, education and interior design enable her to cast a wide net whilst courting new clients.

Listen to our Podcast

If you love the media — then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We’ll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.

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