MEDIA RELATIONS EXPERTS WHO HAVE WORKED BEHIND THE SCENES
Pace Public Relations (PPR) is a full-service media relations and communications agency. At PPR, we strategically customize & tailor each client’s publicity plan and PR campaign to meet their specific goals while maximizing their media exposure. Specializing in television, radio, print and web placements, PPR is the direct conduit for clients with press that they want and need to attract.
As a former print reporter and television producer, PPR’s president Annie Pace Scranton knows what it takes to ensure that each client is effectively pitched to the media. Beyond strategizing an outreach plan, Annie has built a core relationship with key members of the press, and individually fields requests every single day to help fulfill their booking needs. As a top PR firm, we’re not only able to promote you and your product directly, but we’re also able to plug you into fast-changing and breaking news stories by making you the go-to expert in your industry.
At PPR, we don’t just specialize in just one type of client; we have a diverse client list that allows us to provide the press with out-of-the-box segment ideas and story pitches across multiple fields. Each client is guaranteed personalized attention and consistent communication.
WOMEN-LED PR FIRM
Women celebrating women
Annie Scranton
Founder & President
Since Annie started Pace PR as a solopreneur in 2010, the company grew from her studio apartment with one employee (herself!) into a multi-million dollar business focusing on business strategy, development, and public relations with a strong broadcast TV background. Today, 20 employees in multiple office locations handle over 40 clients that span the globe.
Rose Levy
Senior Vice President
Lindsay Ferraro Bennett
Senior Vice President
Alix Abbamonte
Senior Director
Samantha Perriello
Senior Director
Samantha Perriello is a media relations expert who’s cultivated an extensive background in consumer lifestyle, fitness, health and wellness, beauty and entertainment public relations.
Anna Walsh
Director
Andy Hoffman
Senior Media Strategist
Andrew Hoffman is an Emmy Award winning television executive with more than 30 years’ experience in cable and broadcast news. During his career, Andy helped create and launch three cable networks in three diverse content areas: Fox Business Network, Court TV and Sports News Network. In his most recent position, Andy oversaw the creation of all live content for Yahoo Finance where he led a team of 50+ people producing 8 hours of daily live financial programming.
Kara Delos Reyes
Senior Account Manager
Kara Delos Reyes is a Senior Account Manager at PPR, where she manages several accounts on the Lifestyle team. Kara has 13 years of experience in public relations, communications, and media relations, working with a wide range of clients in nonprofit, fashion, lifestyle, beauty, healthcare, and the arts.
Caroline Kropke
Account Manager
Caroline Kropke is an Account Manager at Pace Public Relations, focusing on clients in the business, finance, and technology industries. Caroline’s prior work expertise lies in overseeing clients in the enterprise technology, law enforcement technology and cybersecurity industries.
Natalie Medved
Account Manager
An award-winning public relations professional, Natalie is the lead executive on the Broadcast team at PPR. She started at PPR as an intern in 2016 and has focused on broadcast outreach for clients since day one, building her specialty and network of contacts along the way.
Erika Lopez
Senior Account Executive
Kate Laursen
Senior Account Executive
Kristin Lunt
Account Executive
Addisyn Bryant
Account Executive
Addisyn joined the PPR team in June of 2021 and assists on accounts in the lifestyle, creative, healthcare, and business spaces, including Moral Code, Saffron Road, CourMed, and more.
Emma Kemp
Assistant Account Executive
Andie Huswan
Assistant Account Executive
Andrea joined the PPR team in December 2021 and assists on accounts in the finance and broadcast spaces, including NewsNation, Payne Capital Management, Erudit, TrueCode Capital, and more. Andrea continues to build strong media relationships with top-tier mainstream and broadcast outlets and has secured recent placements in such outlets as Fox Business, Yahoo Finance, CNBC, TD Ameritrade, Cointelegraph, and CNN. Before joining PPR, Andrea was an intern at ShowbizCafe, a pop culture website that combines the best of American and Latino pop culture.
Daria Richman Price
Assistant Account Executive
Daria Richman Price joined Pace Public Relations as an Assistant Account Executive in September 2022. She assists with business accounts including Fast Company + Inc., Parcl, and Procore. Prior to Pace, she interned with Weber Shandwick’s Strategy Team and the NYC Mayor’s Office of Climate Resiliency, assisting with a NYC climate adaptation plan for the 21st century.
Isabella Silber
Assistant Account Executive
Isabella, Assistant Account Executive, works across Pace Public Relation’s strategic media relations team, supporting lifestyle experts and consumer brand accounts. A recent graduate, Isabella comes to Pace with a degree in strategic communications and a minor in Journalism from University of Colorado Boulder. There, she was the only student to work for the University’s strategic media relations team as a Media Relations Associate. While in this position, Isabella assisted on PR efforts for the entire University, and published stories on the University website about research and current events.
Jill O’Neill
Director
Jill comes to Pace PR with over 13 years of experience in the media relations space. She has partnered with a diverse roster of clients spanning the sectors of business, technology, healthcare, non-profit, and the arts. Jill leverages her corporate communications acumen and knowledge of the current media landscape to meet and exceed the goals of clients in the business practice. She has extensive agency experience working with global brands, and has led in-house communications and rebranding strategies for successful startups and non-profit organizations.
Laura Amy
SEO Strategist
Susan Pace-Scranton
Principal Marketing Advisor
Susan coordinates new business by conducting targeted outreach to prospective clientele. Her varied background in sales, retail, education and interior design enable her to cast a wide net whilst courting new clients.
Listen to our Podcast
If you love the media — then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We’ll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.
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