Annie Scranton

Annie Scranton

Founder and President

Expertise: Business Development, Management, Strong Broadcast Television Contacts, Strategy + Execution

Since Annie started Pace PR as a solopreneur in 2010, the company grew from her studio apartment with one employee (herself!) into a multi-million dollar business focusing on business strategy, development, and public relations with a strong broadcast TV background. Today, 20 employees in multiple office locations handle over 40 clients that span the globe.

Before forming PPR, Annie worked for nearly a decade as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. TV is a specialty of Annie’s, combining her unique understanding of behind-the-scenes television production alongside her unparalleled list of contacts. Pace PR has multiple clients on national and local TV daily, including CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, and many others.

Highlights of client work include working with the successful travel company Away in its first two years of business, assisting with media relations efforts, and landing numerous Tier 1 placements for the brand and its founders. One of her most interesting clients was Jeff Ashton—the prosecutor in the highly-publicized Casey Anthony trial—whom Annie secured multiple sought-after interviews at the end of the trial. She also coordinated with good friend Lisa Sharkey at HarperCollins to land Ashton a book deal for “Imperfect Justice,” which ultimately became a New York Times bestseller and Lifetime movie starring Rob Lowe.

Annie also speaks on PR, women in business, and the importance of personal branding. Along with appearing at events like Hopperx1 New York City, Silicon Slopes, Startup Grind Global Conference, and Women Impact Tech Conference, she teaches a PR Consulting class for graduate students at NYU’s School of Professional Studies.

In addition to landing press for her clients, Annie has experience writing for various outlets, including the Asbury Park Press, Huffington Post, Law360, PR News, and many others. She also started a successful podcast—The PR Pace—where she interviews some of the industry’s biggest players. And she is currently writing a book—”The Guide to Earned Media”—set to be published by Kogan Page in 2023.

Outside of her business, Annie served on the Board of Directors for the New York Smith College Club and the Executive Committee for the Catholic Big Sisters & Big Brothers. She is also a member of the New York Women in Communications, The Step Up Network, Ladies Who Launch, the PR Council, PRSA, PRBI, and Diversity Action and Alliance.

Annie is a Smith College graduate, where she served as the Editor-in-Chief of the weekly newspaper, The Sophian. She also received her Masters in Public Relations from NYU in 2018 and taught Introduction to Media Relations for one year at Hofstra University.

Personally, Annie and her husband, Michael, live in Manhattan, where they’re raising their adorable young daughter Rose. In her free time (which isn’t much), Annie enjoys puzzles, audiobooks, and riding her Peloton.