PPR Blog – Page 2

How to Be a PR Pro Without the Years of Experience

Starting your career is one part excitement and one part nerve-wracking. When combined, you go through your day like a stress-filled firecracker who’s ready to take on the world although you have no idea how! To be a Pro in PR, or in any industry, you don’t necessarily need ten-plus years of experience. Here are some tips to owning your career from your first day to your last.

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Why We Network

Networking can be an intimidating word for industry professionals. There is usually a mix of emotion that surrounds the idea because although networking events are fun and exciting, they’re also crowded and overwhelming. Once you get past the idea that small talk isn’t valuable, you realize it’s not difficult to make meaningful and substantial relationships with other professionals. There are many reasons your boss tells you to network–here are 5 of them.

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Influencer Marketing in an Evolving Digital World

In our previous article, we talked about the importance of public relations and what publicists actually do on a day-to-day basis. We compared industries like advertising to PR and hopefully shed a little light on why both are necessary in creating/maintaining a profitable business. With that said, it’s time we talk about an ever-evolving part of the marketing world: influencer marketing.

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What is PR and Why is Public Relations Important?

Samantha from Sex in the City is still one of the most iconic public relations professionals on network television; an iconic character that is also fictional. Her profession seemed to exude glamour and excitement. Samantha never failed to mention the lavish parties she attended on Tuesday nights and certainty didn’t miss an opportunity to network with the most attractive men at the bar.

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2017 Changed the Media Landscape, Here’s What We Learned

As we head into the new year, now is the time to look back on the whirlwind that was, and still is, 2017. But despite the polarizing political landscape, disturbing sexual misconduct allegations, and more, the year has presented an opportunity for growth for those of us in the media industry…

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9 Tips For Becoming A Legal Pundit In The Media

9 Tips For Becoming A Legal Pundit In The MediaLaw360, New York (August 5, 2016, 11:17 AM ET) — Shy isn’t an adjective that is often used to describe attorneys, but taking your point of view out into the media is something that can feel like a daunting task even to the most brazen attorney. But have you ever been reading your morning paper or watching the nightly news, and found yourself wondering, “How did that lawyer get on TV? I could do that.” If you’ve decided you want to start putting yourself or your law firm in the public light but feel at a loss about how to start, this article is for you.

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pprblogimg_law“Shy” isn’t typically an adjective used to describe attorneys. But taking your point of view into the media could feel like a daunting task. When reading your morning paper or watching cable news, do you ever wonder …. “How did that lawyer get on TV?” Maybe you want to start putting yourself or your law firm in the public light …. But how do you begin to do that?

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Five Steps to Breaking Into the Media

By Annie Pace Scranton

5stepsbreakingintomediaWhenever someone asks me what I do for a living, I give them the simple answer: “I get people on TV.” This inevitably leads to them asking me …. “But, how?”

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Teaching Media Relations … Not As Easy As It Seems!

Annie-HofstraUThis year I was honored when Hofstra University asked me to join their faculty as an Adjunct Professor within their Department of Journalism, Media Studies and Public Relations. I’m currently three classes into teaching this semester of Media Relations to undergraduate students.

This begs the question … what is Media Relations? And, how is this different from Public Relations?

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The Craziest Month of the Year: December

PPR Team at PPR PartyThe world of public relations is typically consistently busy. Each month brings new clients; new product launches; new holidays with which to pitch our clients and get their brands out in the media. But no month can hold a candle to December in terms of business, networking and parties!

This month I’ve felt like every single night there was some sort of party to attend, whether it was hosted by a client, a friend or someone in the industry. Here were some of my favorites, and some photos, too!

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