PPR Blog

Is Public Relations More Effective than Advertising?

Advertising vs PR

Advertising and PR are both pillars within the media industry, but for different reasons. Advertisements are created with the intent of selling something – it’s the paid aspect of the media. Whereas a PR professional seeks to generate awareness and credibility for a brand, and establish connections and build rapport among media moguls, thereby earning the media’s attention. It’s no surprise then that Helen Woodward’s famous words still ring true today – “advertising is what you pay for, publicity is what you pray for.”

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Getting Your Name Out Through Media

Getting your name into media

Pace PR’s President & Founder, Annie Scranton, was recently featured on Selling in a Skirt with Judy Hoberman on C-Suite Radio. Get a sneak peek into the episode with the transcript below, then listen to the full interview here!

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The unlikely change brought back a sense of normalcy into my life.

Back to the Office After Coronavirus

By Annie Scranton, Founder and President at Pace Public Relations

When the pandemic first started, I, like many of us, freaked out. I live in my New York City apartment with my husband and two-year-old daughter, both of whom I adore (and still do!). But a big part of what makes living in a NYC apartment with two adults and one kid work is that … we weren’t home all that much. My husband and I worked from our own offices outside the home and regularly had after-work events and engagements, both professional and personal. Read More →

How to Grow Your Business During COVID-19

Grow Your Business During COVID

The COVID-19 pandemic brought unparalleled challenges for companies worldwide. At a time when businesses have their employees working remotely, are functioning with a limited staff, or have had shut their doors indefinitely, it may feel as though the year 2020 is not a time for business growth. But despite these unprecedented times, there do exist ways to continue growing your business and brand amid a global crisis.

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4 Pros to PR During a Pandemic

PR During a Pandemic

In one fell swoop, the COVID-19 pandemic seemingly grabbed a hold of the earth, strung it up by the ankles, and shook it up and down. For the past several months, the world has been at a loss – the economy is crashing, businesses are closing, and millions of people are shut in behind closed doors. Now that some time has passed and a “new normal” has ensued – complete with face masks, antibacterial stations and social distancing restrictions – the shock may be wearing off for many, but most PR professionals had to get their bearings from day one of the pandemic.

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Pitching the Media During the Coronavirus

Media Pitch 101

Pitching the media can be many things. It’s fun. It can get your creative juices flowing. It can also be really frustrating! Now add a global pandemic on top of it and just like everything else in our lives right now, a media pitch has taken on a “new normal” mentality.

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Coronavirus & Public Relations – How Can PR Help?

Coronavirus & Public Relations

Coronavirus (COVID-19) has taken the world by storm and cases have by now emerged in our own backyards – from the West Coast to New York, Washington D.C. and across the nation. Closings, cancellations, self-isolation, and remote work have become the “new norm” no matter where you live. Fear and uncertainty abound, not just for our own personal health, but also for the well-being of our loved ones, our homes and our businesses.

We’re all facing immediate, critical decisions including whether to keep our children home from school, to refrain from in-person contact with elderly family members, or to leave our business doors open.

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Empowering Women: Our All Female PR Firm

Pace PR TeamWith March being Women’s History Month, and since yesterday was International Women’s Day, we wanted to put the spotlight on our very own Pace PR ladies. Our team of dynamic, strong, sophisticated PR gurus are ALL WOMEN. While that did not happen intentionally, we are so glad that it did. We work alongside some of the brightest and most talented women in public relations. Every day we are given the privilege and opportunity to build up one another, learn from each other and grow together a team.

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What is Publicity?

Publicity Services NYC

Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of publicity and find out ways you can receive publicity for yourself.  

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How Public Relations Works

How Public Relations Works

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