Advertising and PR are both pillars within the media industry, but for different reasons. Advertisements are created with the intent of selling something – it’s the paid aspect of the media. Whereas a PR professional seeks to generate awareness and credibility for a brand, and establish connections and build rapport among media moguls, thereby earning the media’s attention. It’s no surprise then that Helen Woodward’s famous words still ring true today – “advertising is what you pay for, publicity is what you pray for.”

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Pace PR’s President & Founder, Annie Scranton, was recently featured on Selling in a Skirt with Judy Hoberman on C-Suite Radio. Get a sneak peek into the episode with the transcript below, then listen to the full interview here!

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In one fell swoop, the COVID-19 pandemic seemingly grabbed a hold of the earth, strung it up by the ankles, and shook it up and down. For the past several months, the world has been at a loss – the economy is crashing, businesses are closing, and millions of people are shut in behind closed doors. Now that some time has passed and a “new normal” has ensued – complete with face masks, antibacterial stations and social distancing restrictions – the shock may be wearing off for many, but most PR professionals had to get their bearings from day one of the pandemic.

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Coronavirus (COVID-19) has taken the world by storm and cases have by now emerged in our own backyards – from the West Coast to New York, Washington D.C. and across the nation. Closings, cancellations, self-isolation, and remote work have become the “new norm” no matter where you live. Fear and uncertainty abound, not just for our own personal health, but also for the well-being of our loved ones, our homes and our businesses.

We’re all facing immediate, critical decisions including whether to keep our children home from school, to refrain from in-person contact with elderly family members, or to leave our business doors open.

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With March being Women’s History Month, and since yesterday was International Women’s Day, we wanted to put the spotlight on our very own Pace PR ladies. Our team of dynamic, strong, sophisticated PR gurus are ALL WOMEN. While that did not happen intentionally, we are so glad that it did. We work alongside some of the brightest and most talented women in public relations. Every day we are given the privilege and opportunity to build up one another, learn from each other and grow together a team.

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Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of publicity and find out ways you can receive publicity for yourself.  

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