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Pitching the media can be many things. It’s fun. It can get your creative juices flowing. It can also be really frustrating! Now add a global pandemic on top of it and just like everything else in our lives right now, a media pitch has taken on a “new normal” mentality.
Coronavirus (COVID-19) has taken the world by storm and cases have by now emerged in our own backyards – from the West Coast to New York, Washington D.C. and across the nation. Closings, cancellations, self-isolation, and remote work have become the “new norm” no matter where you live. Fear and uncertainty abound, not just for our own personal health, but also for the well-being of our loved ones, our homes and our businesses.
We’re all facing immediate, critical decisions including whether to keep our children home from school, to refrain from in-person contact with elderly family members, or to leave our business doors open.
With March being Women’s History Month, and since yesterday was International Women’s Day, we wanted to put the spotlight on our very own Pace PR ladies. Our team of dynamic, strong, sophisticated PR gurus are ALL WOMEN. While that did not happen intentionally, we are so glad that it did. We work alongside some of the brightest and most talented women in public relations. Every day we are given the privilege and opportunity to build up one another, learn from each other and grow together a team.
Publicity is defined as attention received by the media. This attention can be aimed at an individual person, product, service or company. But how can it benefit a person? What role does publicity play in growing a business or a brand? Read on to learn more about the advantages of publicity and find out ways you can receive publicity for yourself.
You’ve been working hard at school for the past several months and now the time has come for you to put those theories you’ve read about to the test. You’ve landed your first internship! Although you pay attention in class and have worked summer jobs before, you may be questioning your abilities.
Even with the advent of streaming media for handheld devices, podcasts, Artificial Intelligence, and subscription services, television remains a key content driver. As a former network news producer with eight years’ experience in this rough-and-tumble fast-moving business, let me take you inside a working newsroom and show you how it all comes together, and how an established PR professional can help raise your profile and save your hide when things unexpectedly fall apart.
I was honored to be named a 2018 PRNews’ Rising Star for the 30 & under awards at the National Press Club in Washington, D.C., for my successes with Pace PR. Of course, it was tremendously flattering to be nominated by my company, and see the level of investment put forth on behalf of submitting my hard work with campaigns, but this was also a nerve wracking moment for me.
As Democrats raise the stakes to impeach President Trump, constitutional attorneys are in a prime position to get booked on national TV. Now’s the time to dust off your CV because networks aren’t just reporting today’s news, they’re simultaneously preparing their future coverage. A story this size and magnitude means they’re looking to widen their circle of experts. They want new dynamic voices and opinions. If this sounds exciting, but daunting, here’s my advice as an industry insider to navigate the competitive landscape and get that seat at the table:
In a meeting this week, my colleagues and I had a conversation with our client about the changing media landscape. The discussion arose as we spoke with one of their team members in London about the Brexit media saturation the UK is undergoing and how it’s quite similar to the way news has been covering President Trump since the 2016 election.
Pace Public Relations (PPR) is a full-service media relations and communications agency based in New York City. At PPR, we strategically customize & tailor each client’s publicity plan to meet their specific PR goals while maximizing their media exposure. Specializing in television, radio, print and web placements, PPR is the direct conduit for clients with press that they want and need to attract.
