Advertising and PR are both pillars within the media industry, but for different reasons. Advertisements are created with the intent of selling something – it’s the paid aspect of the media. Whereas a PR professional seeks to generate awareness and credibility for a brand, and establish connections and build rapport among media moguls, thereby earning the media’s attention. It’s no surprise then that Helen Woodward’s famous words still ring true today – “advertising is what you pay for, publicity is what you pray for.”