As a leading NYC PR agency, we are constantly trying to help our clients reach their personal and professional goals. One way in which we do this is by helping them receive bookings and placements in broadcast media. Through segments on national and local television, radio or even podcasts, you are able to reach a wide audience in a quick amount of time. If you’re looking to attain placements in broadcast for yourself, company or brand, reach out to the Pace PR team online or by phone today to discuss drafting a PR strategy with us! In the meantime, learn more about the different types of broadcast media, and what these media placements can mean for you and your business.
What is Broadcast Media?
When someone is talking about “media,” they could be referring to a range of communication methods supplied by the press, including television, radio, magazines, newspapers or even digital articles online. But broadcast media, to put it plainly, is mainly referring to TV and radio.
It’s no secret that new media has soared, leading to a large portion of mass communication to take place by means of digital technologies via the internet. But even with the surge of popularity, the internet is no match for broadcast media, which still commands the largest share of advertising in the United States.
Radio & TV Placements
Many have asked, “Does TV and radio still make an impact?” And the definitive answer is: yes, one hundred percent. Nothing beats seeing or hearing yourself or your company on TV & radio. Not only can being on broadcast media segments and interviews make a huge impact on your overall brand image and reputation, it also enhances the credibility and legitimacy of your company, thereby increasing opportunities to grow your business and leverage new clients.
As a former television producer, Annie Scranton has a unique perspective of broadcasting because she was part of that world for several years. She understands the simple fact that journalists and producers are extremely busy. As a producer, she would receive hundreds of email pitches every day, and she – like almost every producer – would delete the ones from senders she didn’t know or recognize. The competition for TV placements is incredibly fierce and having a strong PR team behind you with media connections and background knowledge is essential to receiving consistent bookings on TV, radio and all broadcast media.
Get Bookings in Broadcast Media with Pace PR!
While placements in print and web are so important in today’s evolving digital world, don’t overlook the important role that TV and radio still play in the daily lives of people on a national scale. Luckily for our clients, Pace PR specializes in all of it and we can get you the right media attention you both want and need. We would be thrilled to explain more about TV placements and bookings in broadcast media, and help you achieve a PR strategy that is personally tailored to you and your brand. If you’re interested in receiving broadcast media placements or curious about hearing more, reach out to our team online or give us a call at 212-254-4730 today!