Flowers aren’t the only thing May ushers in – it’s also the time to begin prepping for the busy gift guide season in the media, which really heats up during the summer. And following the pandemic and the rise + evolution of e-commerce in the media, gift guides form a...
In today’s highly competitive business landscape, effective communication and promotion are crucial for the success of any organization. Two key disciplines that play a significant role in shaping public perception and generating brand awareness are marketing...
Public relations, or PR, is crucial for managing and enhancing a company’s reputation, involving communication with various stakeholders such as the media, patients, and employees. PR can play a vital role in creating a positive perception, increasing...
“The story of humanity rising to meet the challenge of climate change is full of things that seemed impossible until they became reality,” Marcy Franck, The Climate Optimist Newsletter Earth Month was first celebrated in 1970, but its importance has become...
PR professionals are always looking for new and effective ways to reach their target audience. One tool that has gained popularity in recent years is the use of podcasts as a marketing tool. But are PR podcasts really effective? Let’s dive in. What are...
