B2B PR: What is It?

B2B PR: What is It?

Business to business (B2B) public relations is very similar to traditional marketing and public relations, but with a focus on targeting other businesses rather than consumers. The main difference between B2B and B2C PR is the type of audience you are targeting. With...
Empowering Women: Our Female Led PR Firm

Empowering Women: Our Female Led PR Firm

  With March being Women’s History Month, and since yesterday was International Women’s Day, we wanted to put the spotlight on our very own Pace PR ladies. Our team of dynamic, strong, sophisticated PR gurus are ALL WOMEN. While that did not happen intentionally, we...
Coronavirus & Public Relations – How Can PR Help?

Coronavirus & Public Relations – How Can PR Help?

Coronavirus (COVID-19) has taken the world by storm and cases have by now emerged in our own backyards – from the West Coast to New York, Washington D.C. and across the nation. Closings, cancellations, self-isolation, and remote work have become the “new norm” no...