Luxury PR: Public Relations Strategies for Luxury Brands
Luxury brands are unique in selling products and a luxurious lifestyle and experience. Therefore, maintaining a strong public image and cultivating a sense of exclusivity is crucial for luxury brands. Similar to lifestyle brands, luxury brands need PR as it plays a...
Book PR: Public Relations Strategies For Books and Authors
Let’s say you have an incredible idea, a gift for the written word, and write a great book. You’re all set, right? Not so much. Unfortunately, more than a good idea and publisher is needed to make a book successful. You need book PR. As an author, your...
Creating a Strategic & Effective Communications Plan in 2023
In the world of marketing, technology and communication are rapidly evolving and making it easier than ever to reach new audiences. As such, having an effective communications plan in place is essential for any organization that wants to remain competitive and...
Corporate PR: What is it and Why is it Important?
Marketing is key for any business to thrive. But it’s so much more than just selling a product or service. While public relations is typically thought of as bringing that service or item to an audience, it’s also necessary to have PR for the company...
How to make the most of Pinpoint, part of Google’s tool kit for journalists http://f-st.co/9rPFd4v
"If the hoopla surrounding 'The Last of Us' has felt at all excessive through the first two episodes, the third chapter of the HBO series lives up to the weight of all the hype," writes Brian Lowry | Review
https://cnn.it/3wCdkjQ