May 2023: A Month for Affiliates

May 2023: A Month for Affiliates

Flowers aren’t the only thing May ushers in – it’s also the time to begin prepping for the busy gift guide season in the media, which really heats up during the summer. And following the pandemic and the rise + evolution of e-commerce in the media, gift guides form a...
Marketing vs. PR: What Are the Differences & Similarities?

Marketing vs. PR: What Are the Differences & Similarities?

In today’s highly competitive business landscape, effective communication and promotion are crucial for the success of any organization. Two key disciplines that play a significant role in shaping public perception and generating brand awareness are marketing...
PR For Doctors, Physicians, and the Healthcare Industry

PR For Doctors, Physicians, and the Healthcare Industry

Public relations, or PR, is crucial for managing and enhancing a company’s reputation, involving communication with various stakeholders such as the media, patients, and employees. PR can play a vital role in creating a positive perception, increasing...
April 2023: A Month for Protecting Our Planet

April 2023: A Month for Protecting Our Planet

“The story of humanity rising to meet the challenge of climate change is full of things that seemed impossible until they became reality,” Marcy Franck, The Climate Optimist Newsletter Earth Month was first celebrated in 1970, but its importance has become...